markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads. This book is the real deal.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

SendX

MAY 18, 2020

Yet while it might lag behind other channels in terms of volume, the quality of a lead from your email list is far higher than a random visitor passing through your blog. Occasionally sharing other people’s content, such as videos or blog posts, is also a good idea if they are relevant.

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

Unbounce

JANUARY 4, 2022

In this landing page by Propcall , you’ll see how combining a jewel tone with black makes a page feel sophisticated—perfect for an industry like high-end property management. Many modern websites use richer accent colors with their pastel palettes to add contrast, like in this event landing page by Lauren Hom.

Trends 81

Trends Landing Pages Marketing & Strategy Marketing Strategy 81

Webbiquity

MARCH 16, 2017

If you’re using PDFs as lead generation bait, common on B2B sites selling costly software and services, try integrating a strong sampling of the content into your page body. 6. Check your landing pages. Some long-forgotten pages might be functioning as landing pages and generating valuable organic (free) traffic.

Design 235

Design SEO Tips Lead Scoring 235

Martech

MARCH 17, 2023

How to generate a B2B blog post with WriteSonic What sets WriteSonic (WS) apart from other tools is that it prompts you to use SEO-ready templates (workflows). Although these comments sound like a solid “no-go” for WriteSonic, I recommend you try it for other copywriting tasks like creating social media copy or landing pages.

Marketing AI 87

Marketing AI Copywriting Landing Pages FAQ 87

Webbiquity

JULY 12, 2016

HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Sample review: “The software, analytics, and support are amazing.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Convince & Convert

NOVEMBER 30, 2023

SparkToro is an audience research tool that allows you to access lots of well-organized data on how your customers are discussing your primary topic, who they engage with on social media, which Youtube channels they are subscribed to, and which blogs or magazines they read. Create new tracking, every time you have a new ad.

Social Media 107

Social Media Advertisements Advertising Tools 107

NuSpark Consulting

NOVEMBER 3, 2019

Top-of-funnel marketing tools may include; social media, podcasts, blog posts, email newsletters and search engine ads. The answers to their questions may be captured in datasheets, case studies, FAQs and product samples. It is a web page that is designed to capture leads using offers. Give them content that delights them.

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Webbiquity

MARCH 5, 2020

In its current form, the dashboard only uses three sample data connectors: The Google Sheets connector. You’ll need to specify one origin URL as part of the CrUX data connector; either be the homepage or a landing page that’s representative of your wider technical SEO campaign. How to Use the Dashboard. Create your dashboard!

SEO 318

SEO Google Ad Building Marketing Analytics Tools 318

Martech

APRIL 26, 2023

HubSpot’s new AI content assistant (beta) can help your team quickly create ideas, outlines and drafts for blogs, landing pages, emails and other content without leaving HubSpot or learning a new tool. Join the waitlist for both products here. You can now see these new CTAs inside the campaigns tool as “CTAs (Beta).”

Knowledge Base 91

Knowledge Base Hubspot Validation Landing Pages 91

SendX

DECEMBER 28, 2020

Take, for instance, a potential customer who lands on your business blog and found your content helpful. Such a person can be captured through an email sign up on your blog. Building email lists could be in the form of sign-up or pop forms on your blog or websites which promise to deliver value.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

SmartBug Media

MAY 4, 2020

If you need an intro to A/B testing, pause here and read our blog on the 5 most frequently asked questions about A/B testing. The smaller the sample size, the more likely that outside factors are actually responsible for outcomes. Test Groups for Landing Pages. Marketo also allows you to A/B test landing pages.

Marketo 95

Marketo Conversion Rate Landing Pages Sample 95

Marketing Insider Group

SEPTEMBER 9, 2020

Perform A/B split testing of new checkout systems and set up Google Analytics goals to improve website performance, site speed, landing page, and mobile optimization. The estimated CLTV will vary month-to-month for businesses with a small sample size. Address your clients’ inquiries smarter and quicker on all contact points.

Cost per Lead 255

Cost per Lead ROMI CPL Churn Rate 255

FunnelEnvy

SEPTEMBER 4, 2023

This blog post will review three tried and true strategies to improve your demand generation. Paid strategies are usually part of a strategic funnel, with content focused around a specific outcome, like driving traffic to a landing page or freebie. Tip 1 – Repurpose Your Blog.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. This is just a sampling of the ways I use these tools. Can you recall a piece of content you were working on that was either all text or all imagery?

Marketing AI 97

Marketing AI Enterprise Management Ethics Sample 97

NuSpark Consulting

JANUARY 3, 2016

Let’s review some sample calculations you can use right now to take advantage of the new feature. First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Sample Calculations.

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Anyword

JUNE 13, 2022

Landing page copy? Let’s call our sample product, Sun Beam Sunscreen — a SPF 30 that leaves a glowy (but protected) finish. AI For Landing Pages. You want your landing page copy to match the quality and conversion potential of that email copy, right? Step Three: Plan Your Content. Promotional emails?

Copywriting 72

Copywriting Planning Landing Pages Paid Search Agency 72

Hubspot

FEBRUARY 12, 2014

You''ve got to get sufficient sample size. We''ve seen amazing results from small tests first-hand -- for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months. Below are 13 ideas for landing page tests you can run.

Landing Pages 28

Landing Pages Advertising Funnels Sales Qualified Leads Top of Funnel 28

KoMarketing Associates

OCTOBER 23, 2018

Every landing page, every micro-conversion – all of it. As you may know, the higher a conversion rate you’ve got to work with, the smaller a test sample you need to get statistically valid results. So go check everything – landing pages, website, ads – the works. But for a very good reason. Speed up your site.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. This includes writing copies for the homepage, product pages (product headline, description, features, etc.),

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

GreenRope

DECEMBER 15, 2021

Selected channels (Social media, PPC, blog content, etc.). Here is a condensed sample of what your marketing plan could look like. Website & Landing pages. Content (blog posts). 3x blog posts. Use the A/B testing feature to test each of your landing pages and find out which delivers the best results.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 52

ClearVoice

MAY 6, 2024

That’s why the ClearVoice blog includes content that appeals to both segments. For instance, there are blog posts that will guide freelancers in optimizing their skills. Meanwhile, a blog post targeting a broader audience would take a more conversational approach that everyone can understand.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Single Grain

SEPTEMBER 29, 2020

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. They may also want to make use of advertising platforms’ excellent targeting technology to ensure that they get the right kind of visitors to their landing pages.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. It takes considerable time and effort to write high-quality blog posts. Here’s a sample prompt to get started: “Act as a copywriter. But there is a middle ground.

Marketing AI 80

Marketing AI AIDA Marketing Analytics Tools Template 80

Webbiquity

JUNE 14, 2016

Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. Pricing: free.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Zoominfo

MARCH 9, 2021

TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience. The idea is to expose TOFU prospects.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Unbounce

JUNE 24, 2020

When it comes to delivering more conversions from your landing pages, A/B testing is still very effective. AI can even do things when testing that no human can do, making decisions on the fly about what version of a landing page is best for what type of visitor. Sample benchmarks for home improvement landing pages.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Convert

DECEMBER 9, 2022

I’m ChatGPT, the author of this blog post. I know, I know – you’re probably thinking, “A language model writing a blog post? “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions” by Tim Ash, Maura Ginty, and Rich Page. How is that even possible?”

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

Optinmonster

FEBRUARY 23, 2022

We have a solution for you from lead generation to land page builders and beyond. With OptinMonster, you can keep your campaigns fresh when someone returns to your page with Onsite Retargeting®. SeedProd: Build Landing Pages. SeedProd is the best WordPress landing page builder. Let us help.

Planning 76

Planning Best Practices Work Management Marketing Management 76

nDash

MAY 11, 2022

I previously wrote for Panels, the comics vertical at Book Riot, and was also a contributor to the Comic Book Legal Defense Fund blog. Please visit my website to see samples of my work and to connect! Basically, if someone has an interesting story, I want to learn more and share it! Dani Malloy.

Design 52

Design Marketing & Strategy Verticals Sample 52

Kevin Indig

SEPTEMBER 26, 2023

3 companies is a very small sample size, , and we need more data for better insights. Tinybird and Sleep Foundation drive most traffic through blog content and landing pages. 2023 isn’t over; so I used January - September. This is merely an appetizer.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Kevin Indig

MARCH 8, 2023

Instead of a content strategy focusing on growing a blog or content hub, the strategy focuses on building landing pages. Who guarantees the content is correct and accurate when you build thousands of pages with AI? They might not be able to check all pages, but at least samples. Or even a hundred?

SEO 59

SEO Aggregators Keywords Traffic 59

Hubspot

FEBRUARY 12, 2020

They launched the Romance on Demand campaign on their blog, via social channels with the hashtag #romanceondemand , with that adorable video you might have watched up above, and even by establishing local partnerships in the cities where they're running the campaign to enter participants into a drawing to win some extra goodies. Even better?

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Litmus

MARCH 9, 2021

You may have seen our recent posts in our ESP Migration blog series: New CMO. Landing pages. We’ve put together a sample email audit spreadsheet you can use as-is or to create your own spreadsheet, using this as a starting point. Stay tuned for our next blog in the series on that. New MarTech stack.

Lock-In 93

Lock-In Template API Sample 93

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Contently

OCTOBER 9, 2019

You’ll have eureka moments that reveal why that landing page just didn’t work. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years. You want to keep it fresh and have a good sample size.

Ideal Customer Profiles 162

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 162

Hubspot

DECEMBER 11, 2014

For instance, I knew that you needed a big enough sample size to run the test on. I wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. But that''s pretty much it.

Sample 28

Sample Statistics Stats Hubspot 28