Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Featured Video: How to Add Facebook Purchase Pixel Event Code.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

DECEMBER 27, 2011

You're a dedicated inbound marketer putting already strapped time and resources into creating content for your blog on a regular basis. But did you know there are some things you can do on top of creating remarkable content that will make those blog posts work even harder for you? You've heard it a million times.

ROI 28

ROI Tagging Keywords Lead Scoring 28

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

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Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

JULY 23, 2010

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Focus on the "who" of your blog.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

B2B Marketing Insights - WE

JUNE 29, 2018

Panabee for name and URL search. You don’t want to have to call your web designer every time you need to make a text edit or post a new blog post. Add an SSL. If you’d like to learn more about digital citations, check out our article about how local SEO can increase traffic to your business. LinkedIn Advertising.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Hubspot

JUNE 24, 2011

Inbound marketing is awesome, but let's be honest: many marketers are still doing a mix of inbound and outbound marketing. The challenge in using both online and offline marketing tactics is integrating them in an effort to generate even better results than just one tactic would have experienced on its own.

Mobile Advertising 28

Mobile Advertising Cold Calling Internet Marketing Mobile Marketing 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

AUGUST 8, 2019

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. And, if done responsibly , PPC can be integral to your inbound marketing strategy. What’s a marketing channel without a few acronyms and a little jargon? PPC-Related Terms You Should Know.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

MARCH 2, 2012

Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. To include a link in the description, just add a full URL (including [link] in your description. If a blog liked another similar video, they might also like yours.

Youtube 28

Youtube Search Marketing Optimization SEO 28

Hubspot

DECEMBER 30, 2011

New applications launch every day, and existing applications continue to evolve and add new features. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

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Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you. What has worked for you?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

APRIL 3, 2014

Although content creation is a core component of inbound marketing, you don’t have to blog twice a day, write two ebooks a month, and host a webinar every quarter just to have something to tweet about. Let LinkedIn Pulse direct you to important industry stories. Here''s a guide to get you through it all.

Twitter 28

Twitter Curation Inbound Marketing Social Media 28

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. This is a huge leap for marketers in terms of content discovery. All of those blog posts you’re writing?

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

DECEMBER 7, 2011

Can I add multiple page administrators? Direct Connect allows searchers to immediately find a Google+ Page in Google search and add it to their Google+ Circles by searching +brandname. Can my Google+ Page add people to Circles or +1 content? Otherwise, you cannot add people to your Google+ Page Circles. At this time, no.

Social Media 28

Social Media Media CPC Cost Per Click 28

Hubspot

JUNE 23, 2010

New applications launch every day and existing applications continue to evolve and add new features. As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 20, 2011

Participation in social media should be a staple for any business leveraging inbound marketing. Consider the following questions when publishing any social media update, whether you're on Facebook, Twitter, Google+, or LinkedIn. Anatomy of Facebook, Google+ & LinkedIn Updates. Have I included keywords?

Social Media 28

Social Media Optimization Media Social Networks 28

Optinmonster

APRIL 30, 2020

Great content can funnel more traffic to your website, strengthen your brand’s reputation, and encourage your site’s visitors to convert. Repurposing your blog content is taking a post that you’ve already written and re-packaging it so that it does double duty. Get more organic search engine traffic.

Traffic 145

Traffic Top of Funnel Content Work Management 145

Single Grain

AUGUST 24, 2021

Enterprise SEO is a marketing strategy for large enterprises where the goal is to attract more traffic via search engines like Google. Large companies benefit from Enterprise SEO services by seeing tremendous growth in organic traffic, which leads to increased leads, conversions and profits. Traffic Analytics Report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

seo.co

OCTOBER 29, 2021

For most modern marketing agencies, it comes down to a basic calculation of ROI (return on investment). To keep things simple, I’m going to assume that the majority of your marketing campaigns can be measured for success based on conversions and/or traffic, but you can substitute other metrics here as well—it’s really a matter of semantics.

Work Management 96

Work Management Marketing Management SEO Service 96

Scoop.it

OCTOBER 20, 2022

B2B content marketing is the art of using any content related to business transactions between two companies. It is a form of inbound marketing that targets businesses and organizations rather than consumers. Elements of a Successful B2B Content Marketing Strategy. Add a Problem-solving Approach to Your Content.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Hubspot

AUGUST 4, 2020

But that's not the only way to carry out a co-marketing campaign. Or, on a smaller scale, partners could agree to a series of guest blog posts on each other’s sites. The most important thing when deciding to do co-marketing with a certain partner, is to make sure the purpose and goal of the project is similar for both parties.

Planning 101

Planning Campaigns Advertising Agencies Brand Identity 101

Hubspot

MAY 13, 2014

Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. Digg: Search URL to add content.

Curation 28

Curation Digg Trade Show Paid Search Agency 28

Hubspot

JULY 29, 2018

Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Blog - Blog is a word that was created from two words: “web log.” Example: yourblogname.blogspot.com.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MAY 23, 2012

Got low site traffic? If you're an inbound marketer, you know that investing in expensive tools and technology won't solve that problem for you -- you need to consistently create content to do that. Setting the Stage: Identifying Your Traffic Problem. In the traditional playbook, the answer was simple: buy traffic.

Cost per Lead 28

Cost per Lead Traffic Marketing Websites Tools 28

Webbiquity

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each. URL links). number of mentions and retweets), LinkedIn and YouTube all into one spot. Unlike pure SEO management tools (e.g.,

Marketing Management 100

Marketing Management Paid Content Software Optimization 100

Webbiquity

MARCH 25, 2014

discussions in relevant LinkedIn groups, trending topics on Twitter). Industry news sources and blogs. If your white paper adds nothing new to knowledge of the topic, it may not be worth writing. For example, this blog frequently publishes updated compilations of social media and digital marketing statistics.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Hubspot

OCTOBER 9, 2019

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". If you've struggled with driving traffic to your website, you're not alone. Publish: Publish your post on your blog.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Hubspot

MARCH 25, 2015

Drive traffic to your website? If you want someone to click on a link and read your blog post, use an enticing headline. Check out these examples: The post above asks members to follow a LinkedIn Group. Be sure to add your text and a shortened URL (use a URL shortener such as bitly or owl.ly Spark a debate?

Facebook 28

Facebook Click Rate User-Generated Content Communities 28

Lead Liaison

MARCH 7, 2018

[Ben Herman:] The benefits of PPC and marketing automation includes covering the basics. You can quickly deliver a lot of traffic to test CTAs. Getting feedback and data on that and not real time but within about 24 hours depending on how much traffic you’re able to drive. You can go to LinkedIn. Their city.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Hubspot

JULY 24, 2012

Also LinkedIn. Can't a marketer get a moment of peace? The thing is, social media marketing doesn't have to be hard -- it just moves so insanely fast that it's hard to fit it all in. Remember, tracking tokens are how you'll know whether all of these tweets are actually driving traffic, leads, and customers for your business!

Social Media 28

Social Media Template Social Marketing Media 28

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Moreover, producing high-quality content positions your SaaS company as an authority in your industry, which leads to higher organic rankings and traffic.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

OCTOBER 28, 2016

3) You aren't using your blog to generate leads. HubSpot's blog is responsible for a significant percentage of our marketing team's incoming leads. In fact, we found that 76% of our monthly blog views come from "old" posts (in other words, posts published prior to that month). You can learn more about smart CTAs here.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JUNE 19, 2014

This is your total Sales and Marketing cost. To calculate, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

AUGUST 12, 2011

UTM tags are a great, straightforward way of tracking which channels are delivering traffic to your landing pages. You start with a basic URL (for example, www.RobotsAreCool.com/ -- which sadly is not a real site). Then you add a question mark to the end: www.RobotsAreCool.com/? Then you add in your UTM tags. I get that.

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Peer-to-peer Advertising Channels Paid Search Agency PPC 28