GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. In this blog post, we are going to cover 5 ways you can improve your email marketing strategy using CRM. The importance of CRM in Email Marketing. Customer relationship management (CRM) is a commonly used software application that stores and manages important customer data.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. This can be informal: publicly available contact information or referrals.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) That might include watching your product videos, reading blog posts, or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. However, your CRM is only as good as its data.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Zoominfo

FEBRUARY 25, 2021

As emails feed into your CRM, sales and marketing will have the opportunity to nurture the new leads with additional content. Keep the conversation going by offering additional, related content, such as: A related blog post link A 30-second “thank you” video from the host A limited-time ungated whitepaper or case study.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

NuSpark Consulting

MAY 4, 2023

CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers. Content consumers: Target users who have read or engaged with specific types of content on your website, such as blog posts, whitepapers, or case studies.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Porch Group Media

JUNE 27, 2018

Download our CRM Email Reactivation Solutions Guide to learn how to turned your dormant customers into profit. The reactivated email addresses provided a 7:1 ROI in terms of conversions/purchases. The campaign also generated: 2.22% open rate.61% 61% clicks to delivered. 27.36% clicks to open.

Case Study 40

Case Study Case Studies Studies Brand Identity 40

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Usability – Remember, marketing automation platforms are supposed to simplify your marketing processes – if a tool isn’t easy to use, then it probably won’t help your case.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. your website, CRM).

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

ClearVoice

DECEMBER 18, 2023

Content downloads. Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Content downloads. Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Optinmonster

MAY 15, 2024

Case Study: How Cosmetic Packaging Now Grew Their Email List by 754% with 2-Step Optins. That means you would either need CRM software or an email marketing tool. Warm Up the Leads In many cases, visitors are so new to your brand that they aren’t quite ready to optin to your offer yet.

Conversion 63

Conversion Opt-out Marketing Automation Services Opt-in 63

SmartBug Media

DECEMBER 22, 2020

At one of my previous companies, we offered a free demo version of the software that prospects could download and use free of charge for two weeks. These demo requests were all handled automatically from a website form—from submission, to logging it in our CRM, to sending a software key via an integration with our product. Or a tenth?

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Marketing Insider Group

OCTOBER 27, 2020

How many blogs should you write a month? However, research on blog frequency suggests that the magic number is 11. Blog writing services are a smart option (more on outsourcing later). You get an email opt-in from a newsletter subscription, or someone completes a form to download a whitepaper.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. In the worst case, they could suspend your email account. Your go-to-market actions are only as good as the data they run on.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Marketing Insider Group

NOVEMBER 9, 2020

One of the areas with the biggest hit per the study is traditional ad spending. In some cases, however, marketing spend is up. Most organizations don’t have this—the ANA study discovered 52% of organizations responding did not. Content types: Blogs, long-form, social, etc. Image: CMO Survey. Content Marketing Strategy.

Marketing Budget 276

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 276

Sprout Social

MAY 5, 2021

Blog posts. Some examples of sales enablement content that’s prime for social media include: Blog posts. Case studies. For example, a rep might advise a lead to check out a blog post about a particular product feature or case study about a similar customer. Social media posts. Landing pages.

Paid Search Agency 113

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 113

Brandpoint

NOVEMBER 3, 2022

Make your blog a conversion point When marketers think of conversion points on a website, the blog isn’t often the first place we think to optimize. Your blog can be a great place to drive traffic and goal completions. Think ahead when you start working with a client and consider if they’d potentially make for a good case study.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

ViewPoint

JULY 26, 2018

She also sends the testimonials out to salespeople and adds them to the testimonial storage space in the CRM system. Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. E-books and white papers.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Adobe Experience Cloud Blog

MARCH 19, 2020

Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more. For example: By integrating Marketo with a Sendoso , you can trigger an automated email after someone downloads an eBook with the eBook link and a $5 coffee eGift card.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. Examples of inbound content marketing can include a combination of many different marketing techniques, including the writing of blog posts, production of videos, publication of whitepapers, and more.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

DealSignal

APRIL 10, 2024

” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. This can be vendor comparison guides, case studies, and more. Spikes in content consumption—either on your website or on third-party websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Outgrow

OCTOBER 16, 2019

6 Niche Marketing Blogs You Need to Read in 2019. This blog details 6 niche marketing blogs that can help marketers keep abreast of the latest trends, news, and insights of the marketing world. Two words- marketing blogs! We have jotted down 6 niche marketing blogs that you need to read. What is IN then?

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

BOP Design

MARCH 30, 2021

Is your list only prospects who downloaded a piece of content from your website? Think segmentation if this is the case.). Then share blog posts with statistics or case studies that support their recommendation to buy your software or services. Or is your list a mix of prospects, clients, and cold leads?

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

SmarkLabs

JUNE 13, 2022

Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. You are likely already using a CRM and various marketing tools.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Hubspot is a great CRM tool to track, organize, and engage with leads from social selling efforts. Download the case study.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

B2B Marketing Traction

MAY 19, 2015

According to the 2015 B2B Marketing Content Benchmark study by the Content Marketing Institute and Marketing Profs, B2B marketers don’t allocate much of their budget to content marketing. SuperOffice is the company in the case study. There are critical aspects of this case study that I believe made a difference.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

CoSchedule

JULY 25, 2022

Your download should start shortly. Or you can download it manually here. Download Now. This 250+ page technical white paper from Microsoft (download) describes in-depth how to deploy their Power BI software in an enterprise. It uses plenty of case studies to illustrate its products’ benefits.

Paper 52

Paper Examples Marketing & Strategy Terms and Conditions 52

Porch Group Media

MAY 4, 2021

This includes transactions, contact details, websites, and data in CRM systems. As is often the case, a brand’s internal database is missing important contact details or lifestyle and behavioral insights so 3 rd party data can fill in these gaps or fix incorrect data.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SpotMe Blog

AUGUST 16, 2023

Because investigators, study coordinators, and site teams are tired of spending hours passively listening to uninteresting information that’s not tailored to them. Sponsors find their personnel tied up for days, leading to potential financial implications and disruptions in study timelines.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

PureB2B

NOVEMBER 22, 2021

Cognitive psychology is the scientific study of the mind as a data processor. The information comes from internal and external sources, including CRMs, downloads, and publicly accessible information. Buyers devote a significant amount of time and effort to study a solution. downloading your whitepaper).

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Madison Logic

MAY 15, 2024

As this content continues to educate customers on the value your product delivers, the more they download and use, the more they trust your brand as a partner they need to accomplish their goals.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Hubspot

OCTOBER 26, 2022

Leverage your CRM to inform your efforts. If it has a blog, get an idea of the content it posts — and be mindful of elements like the tone it's written in. Study up on how to tailor your messaging to accommodate cold leads. In many cases, you'll be assigned a specific vertical — generally in the form of a target industry.

Ideal Customer Profiles 66

Ideal Customer Profiles Cold Calling Work Management B2B 66

Hinge Marketing

JUNE 25, 2020

In some cases, you can’t recover from these gaffs. Download the Professional Services Guide to Research – Second Edition. Download the Professional Services Guide to Research – Second Edition. In these cases, it may make sense to invest in a professionally conducted industry level study. Google, Bing).

Marketing Automation Services 102

Marketing Automation Services Research Service Ideal Customer Profiles 102

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Usability – Remember, marketing automation platforms are supposed to simplify your marketing processes – if a tool isn’t easy to use, then it probably won’t help your case.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113