Metadata

AUGUST 15, 2023

I feel proud seeing our name next to our fast-growing private company peers, especially as we’ve continued to define and build the Marketing OS.” Through AI and automation, Metadata frees B2B marketers from having to manually do these tasks so they can spend their time on the work that matters most: strategy, creativity, and experimentation.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

Salesforce Marketing Cloud

MAY 22, 2023

And you’d be far from alone—developers across the globe are actively developing on Salesforce across companies and industries, and thousands more spend time every week in our developer-focused Trailblazer Community , collaborating and helping each other. What can Salesforce offer me as a developer?

Peer-to-peer 52

Peer-to-peer API Communities CRM 52

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Online communities eg. Slack, Peak Community, Pavilion, etc. What do you mean - I can’t see its real impact? Of course I can. I can measure impressions, clicks, views, etc. Sorry to disappoint you. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Salesforce Marketing Cloud

JUNE 28, 2023

The power of the Trailblazer Community and the skills I learned on Trailhead , Salesforce’s free online learning platform, have been with me every step of the way. To thrive, you also need to “show out”—fully participate, give it your all, and immerse yourself in Trailhead and the Trailblazer Community.

Marketing AI 52

Marketing AI Ad Building Peer-to-peer Communities 52

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 109

ClickZ

AUGUST 30, 2021

If challenger brands went to high school, they’d be the ‘John Benders’ for you Breakfast Club aficionados, the ones who rock a metal t-shirt while their peers roll the cuffs on their khakis, who sit care-free on the lawn rather than jostle for a seat at the cool-kids table. Leverage community and influencers.

Trends 124

Trends Marketing Budget Brand Identity Branding 124

Zoominfo

JULY 4, 2018

Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. Keep reading! Social Selling Mistake #1: Leading with a sales pitch.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Biznology

FEBRUARY 25, 2019

According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Salesforce Marketing Cloud

JANUARY 16, 2023

Customers and the community embraced the idea with open arms. Salesforce community group members, MVPs, customers, non-governmental organization (NGO) partners, and even people from our local office were there. Join the conversation in the Trailblazer Community. The proof is in the numbers. SIGN UP TODAY.

Peer-to-peer 52

Peer-to-peer Communities Buzz Class 52

Salesforce Marketing Cloud

NOVEMBER 30, 2022

Meet our newest Trailblazer Virtual Bootcamps New to Salesforce? Curious about Marketing Cloud? Created with you in mind Growth equals change Kick-start your learning journey. Whether or not we work or stay at home to care for kids, a lot has changed for all of us these past few years. Meet our newest Trailblazer Virtual Bootcamps. REGISTER TODAY.

Peer-to-peer 98

Peer-to-peer Lead Ranking Communities User-Generated Content 98

illumin

OCTOBER 27, 2023

So, what produces good company culture? What aspects of a company’s environment create the ideal workplace and foster both individual and organizational success? This answer is going to be slightly different for every company. These out of room decisions impact equity, involvement, and balance – all critical aspects of good company culture.

Paid Search Agency 98

Paid Search Agency Companies Peer-to-peer Organic Leads 98

Salesforce Marketing Cloud

MAY 15, 2023

Learn MOAR is organized, well-documented, detailed, and easy for admins and others to spend time reviewing.” Why Trailblazers love learning MOAR How to participate in the Learn MOAR ’23 Quests Salesforce releases thousands of innovative features and functionality with every Salesforce release in Spring, Summer, and Winter.

Features 52

Features Peer-to-peer Communities Customer Surveys 52

Sprout Social

JUNE 1, 2022

Each has different goals for Grammarly as a product, which is reflected in the many ways marketing communicates to them. From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. Lifecycle marketing. What is lifecycle marketing? Social listening.

Social Marketing 119

Social Marketing Planning Work Management Peer-to-peer 119

Salesforce Marketing Cloud

JULY 1, 2022

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Popular Trailhead badges to get you started.

Peer-to-peer 98

Peer-to-peer Work Management Communities Curation 98

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities , and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers , but not all seemingly loyal customers actually are.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

Salesforce Marketing Cloud

MARCH 15, 2022

From bootstrapping to a defined sales process A look behind the Salesforce curtain Five tips for sales leaders in growth mode In good company. After more than three decades as a manager and leader in food service operations, I decided it was time for a change. Discover your sales career path. FIND OUT MORE. A look behind the Salesforce curtain.

Peer-to-peer 96

Peer-to-peer Work Management Sales Qualified Leads Communities 96

Salesforce Marketing Cloud

OCTOBER 14, 2021

Finding my passion Bridging two worlds A willingness to learn Four top tips to help you on your journey. Little did I know that when I made the move from Singapore to Boston I would discover what I’m really passionate about. For me, running reports and dashboards in Salesforce brings order to a chaotic world.”. Bridging two worlds.

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

KoMarketing Associates

JANUARY 8, 2015

Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. We spend so much time thinking about how we can get our customers to buy our product or use our service but we don’t always think about the basic necessities they need to do so. It happens to the best of us.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

Heinz Marketing

DECEMBER 20, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can even ask Siri, Alexa and Google! Matt: All right.

Peer-to-peer 68

Peer-to-peer Communities CMO B2B Sales 68

FMG Suite

MAY 11, 2021

Learn new tricks to engage your clients and generate new leads by learning from your peers. This also opens you up to presenting to other communities that would normally be too far to travel to. . “I Learn what marketing strategies work for them to generate new leads. Learn what marketing strategies work for them to generate new leads.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Metadata

APRIL 8, 2024

After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. Unfortunately, I didn’t get much of a return on that spend. I was instantly hooked.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Marketing Insider Group

JANUARY 11, 2021

With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. But there are some positives of going virtual. There may be more than you think. What are your main priorities and goals for 2021?

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Salesforce Marketing Cloud

FEBRUARY 16, 2022

#1: They are actively skilling up with Trailhead #2: They participate in the Trailblazer Community #3: They have work experience OUTSIDE of Salesforce that translates well Bonus: Pass or fail, they’ve at least attempted a certification The demand for top Salesforce talent continues to grow Change your thinking, find the best talent.

Work Management 98

Work Management Peer-to-peer Communities Demand 98

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. The B2B data and intelligence landscape is always competitive with new entrants coming in each year.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Inbox Insight

SEPTEMBER 10, 2021

In our recent blog The Evolution of B2B Marketing Segmentation we explored both macro and micro segmentation strategies. Here are some examples of real-time challenges facing professionals in our Insights for Professionals (IFP) community. Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights….

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Anything Goes Marketing

JUNE 24, 2007

Gaming - The Online Community of Youth Besides Facebook, MySpace and other web 2.0 online communities, my wedding table guests explained that they spend a tremendous amount of time playing online Xbox games. Gaming - The Online Community of Youth Besides Facebook, MySpace and other web 2.0 Did your parents ground you?

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. For employers and marketers, this demographic can’t be ignored. Equality . Gun Control.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Aberdeen

MARCH 30, 2020

Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely. To put it bluntly, sellers of Intent data by the pound have oversimplified what the data represents to the point where it can be fairly unusable and irrelevant. Why is this? Have never been to your website.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

Convince & Convert

APRIL 9, 2014

Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them. “Ghost town.” ” “Waste of time.” ” “It’ll never happen.” This enables Google+ posts to spread across Google’s two million site strong Display Network.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Salesforce Marketing Cloud

FEBRUARY 25, 2022

I want to make sure my classes are interesting and fun as well as educational, so I spend a lot of my time thinking of ways to break down complex information into manageable chunks that Trailblazers can easily grasp. Salesforce Security is one of my favorite things to teach, but I know it can be challenging to learn. S ecurity-first concepts.

Lock-In 98

Lock-In Ideal Customer Profiles Class Peer-to-peer 98

Unbounce

MAY 15, 2020

We know growing businesses are far more likely to be optimizing (using advanced technologies for things like automation and personalization) than their stagnating peers. We know growing businesses are far more likely to be optimizing (using advanced technologies for things like automation and personalization) than their stagnating peers.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

SpotMe Blog

AUGUST 16, 2023

Because investigators, study coordinators, and site teams are tired of spending hours passively listening to uninteresting information that’s not tailored to them. Because investigators, study coordinators, and site teams are tired of spending hours passively listening to uninteresting information that’s not tailored to them.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52