Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. So now that this "pivot to video" buzz has largely subsided (at least until the next major Facebook algorithm change, am I right?) Here on the HubSpot content team, we wanted to take on the shift, responsibly. How did we do it?

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

Webbiquity

FEBRUARY 16, 2021

Countdown stickers – to cause a buzz around product launches or important events. HubSpot: Lay a Bet on Instagram Video Marketing. HubSpot often uses Instagram video marketing to raise brand awareness and interact with customers. Clickable links – to drive website traffic with ease (for accounts with 10k+ followers).

Paid Search Agency 305

Paid Search Agency B2B Marketing Examples Enterprise Management 305

Hubspot

AUGUST 29, 2019

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Anyword

JANUARY 21, 2022

HubSpot is a marketing software suite with tons of tools to help you better plan and execute your content marketing strategy. At its core, HubSpot can be used as an all-in-one marketing platform that includes a CRM (customer relationship management), email marketing, SEO tools, social media integration, landing pages and much more.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Notice how Zapier links to a sign-up page in the blog. Let’s go over some.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Hubspot

DECEMBER 6, 2018

Seeking a position as a Junior Growth Marketer to help HubSpot scale freemium marketing efforts and boost free product signups. Seeking a position as a Junior Growth Marketer to help HubSpot scale freemium marketing efforts and boost free product signups.”. Structure: Are you qualified for this job? The Ambitious Entry-Level Worker.

Impressions 92

Impressions Examples Cost Per Thousand CPM 92

Webbiquity

OCTOBER 18, 2010

How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos? Or how brands like Hubspot couple important announcements with graphics instead of just using text?

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Hubspot

JULY 14, 2017

Here at HubSpot, we're constantly evaluating and changing the way we create content on social media to adapt to the way people want to stay connected. This doesn't mean we recommend doing away with sharing blog content or ebooks on social media entirely. In short, we wanted to be more social, and less promotional.

Facebook 0

Facebook Hubspot Video Marketing Generation 0

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. Until The Blog Tree. And I think the attention is well deserved. It blooms naturally.”.

Eloqua 120

Eloqua Blogger PR Forrester 120

SmartBug Media

JANUARY 5, 2024

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? Hubspot Sales Hub uses AI to take your sales efforts to the max, from forecasting to prospecting. SmartBug’s HubSpot AI Training Workshop helps your team become HubSpot AI masters in just three weeks.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Hubspot

APRIL 21, 2020

Take a look at reviews on competitor app pages on the App stores, as well as checking reviews on YouTube and blogs to see what actual users have said about the competition. Generate some pre-release buzz by customizing a page that lets people sign up for an alert when the app launches. Tap Your Network for Buzz. Define Success.

Paid Content 97

Paid Content Mobile Advertising Budget Programs Mobile Marketing 97

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Distribution. What problems does your product or service solve?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Lake One

JANUARY 25, 2020

It’s one of those buzz words you hear in business conversations or see in sales and marketing materials, but what is it and why is it important? According to HubSpot , lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.

Lead Generation 52

Lead Generation Generation Marketing Qualified Leads Leads 52

Convince & Convert

AUGUST 13, 2015

Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz. This content generated a great deal of buzz, reaching 2.2 NetLine helped Hubspot get their collection of 20 ebooks into the hands of qualified leads. We’ve seen the surge that Mr. Gates predicted.

Marketing Management 162

Marketing Management Content Marketing Marketing Automation Services Distribution 162

KoMarketing Associates

APRIL 7, 2021

And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Lake One

FEBRUARY 3, 2020

Lead Gen- you might be thinking they’re just buzz words you hear in business conversations or see in sales and marketing materials. According to HubSpot , lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.

Lead Gen 52

Lead Gen Lead Generation Leads Lead 52

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? But some naysayers say it’s cheating, plagiarizing and killing the creative process.

Marketing AI 91

Marketing AI Work Management B2B Marketing Management 91

Scoop.it

MAY 4, 2023

Share UGC on Social Media Platforms Social media is where all the buzz happens, so a considerable chunk of user-generated content can be found here. According to Hubspot , 49% of Gen Z customers often find new products via Instagram Stories. You can boost traffic by structuring your blog posts around user-generated content.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Directive Agency

JULY 31, 2023

HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content. HubSpot combined interactive content with personalization to create a unique customer experience, and the marketing campaign generated a whopping 382,000 leads.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content. HubSpot combined interactive content with personalization to create a unique customer experience, and the marketing campaign generated a whopping 382,000 leads.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. We don’t always come out on top—failure is inevitable.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

Tomorrow People

FEBRUARY 5, 2013

Many companies we work, including HubSpot, invests in employees dedicated solely to managing their social media presence. 2) Listens to the Buzz. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Tomorrow People

FEBRUARY 5, 2013

Many companies we work, including HubSpot, invests in employees dedicated solely to managing their social media presence. 2) Listens to the Buzz. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Hubspot

DECEMBER 17, 2019

A keyword tracking tool can help you come up with a list of words or phrases that carry buzz among your segmented customers. If you create an eBook or something similar, try adding CTAs in marketing emails or blog posts aimed towards that customer. Consider this post by HubSpot on Instagram: View this post on Instagram.

Buyer Personas 97

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 97

SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. We don’t always come out on top—failure is inevitable.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Hubspot

NOVEMBER 19, 2020

Featured Tool: HubSpot Buyer Persona Templates. Featured Tool: HubSpot Market Research Kit. Social Media: Do you have organic and paid initiatives to generate buzz and spread the word to grow awareness on social media? Featured Tool: HubSpot's Marketing Plan Template. Featured Tool: HubSpot Go-to-Market Kit.

Planning 101

Planning Template Marketing & Strategy Marketing Strategy 101

Hubspot

APRIL 25, 2023

Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. You can ask ChatGPT to include a statistic from a certain blog link, Mendes suggests. Pricing: Free, with premium HubSpot features available Best for: Companies looking for a full-service AI platform for sales emails.

Tools 73

Tools Lead Ranking Template Outreach 73

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Then several supporting blog posts – clusters – are written to explain sub-topics based on your pillar content and generate internal links to the pillar page. Promotion of blog posts through social media.

Lead Ranking 102

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 102

KoMarketing Associates

DECEMBER 9, 2014

82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 58% of B2B marketers plan to increase their content marketing budget ( Top Rank Blog ). A few months ago, I wrote a blog post about the increasing overlap between content marketing and public relations. Two Heads Are Better Than One.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Webbiquity

MAY 31, 2016

” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards.

Tools 100

Tools Best Practices Enterprise Management PR 100

Content4Demand

SEPTEMBER 5, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. There are tons of e-books and blog posts highlighting what we already know: ABM works. It was a common theme at Hubspot ’s recent INBOUND 2019 event in Boston. By Holly Celeste Fisk, Marketing. Killer Content.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

Hubspot

JANUARY 27, 2020

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. According to a 2018 poll conducted by HubSpot via Lucid Software, 52% of consumers say they've used a voice assistant solely on their phone.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Metadata

JANUARY 15, 2024

When someone needs a new customer relationship management (CRM) tool, you can bet your bottom dollar that Salesforce and Hubspot are the first two companies that’ll come to mind. There’s no need for buyers to do research because HubSpot and Salesforce are ingrained in their brains—and have been for years.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

NuSpark Consulting

NOVEMBER 16, 2016

You’re building buzz and increasing awareness. Gone are the days of the content mills when “writers” churned out rapidly written, bland and grammatically deficient blog posts, web pages and more. There are many different content formats, but the foundations for most content strategies are blog posts. Be patient. You need both.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100