Webbiquity

JANUARY 19, 2023

This blog post explores 10 key differences between B2B and B2C marketing, providing valuable insight into how each approach works and how marketers can leverage them to optimize their brand message. B2B marketing targets buying groups within businesses. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. In 2024, most, if not all, B2B buying journeys will start online. Regularly update your blog with fresh content and new insights. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Webbiquity

MARCH 13, 2019

Many people haven’t really wrapped their head around how marketing is changing from push to pull and how it’s possible to generate highly qualified “ready to buy” inbound sales leads online. ” Leave a comment (or subscribe) to a blog about IT recruiting. Register for a webinar , a seminar, or a newsletter.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. When used effectively, they can increase opt-in rates by 85%.

Sales Qualified Leads 359

Sales Qualified Leads Lead Scoring Lead Ranking Leads 359

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Research/Survey Reports . Uses of Premium Content.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Content4Demand

AUGUST 11, 2020

With the shift to more account-based marketing (ABM) and targeting buying groups rather than individual personas, it’s time to also turn some of our ideas about personas on their heads in our content marketing strategy. Beyond this, it recognizes the complexity of today’s B2B buying process, with buying committees made up of an average of 5.4

Buy 91

Buy Account Based Marketing B2B Thought Leadership ABM 91

Madison Logic

JULY 20, 2023

B2B buying is a team effort that marketers cannot afford to overlook. According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers.

Demand 52

Demand B2B Webinar Metrics Intent 52

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Let’s start with that dream customer.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” There is no stage of the buying process where buyers stop liking video. Like this post?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

ClearVoice

NOVEMBER 1, 2022

It’s not as simple as creating content, posting it on your blog or website, and waiting for the leads to come in. It's not as simple as creating content, posting it on your blog or website, and waiting for the leads to come in. Instead, they made choices backed by research. This is where your hard work pays off.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. It means missing out on important buying signals, wasting money on generating leads, and ultimately losing out on potential sales.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

ClearVoice

DECEMBER 18, 2023

Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Things are more complicated when targeting high-value accounts with multiple decision-makers in the buying process. Spruce up your content with verifiable data to make your message more believable.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

NuSpark Consulting

DECEMBER 18, 2017

Despite that, you need e-books, webinars and other information designed to attract leads, walk them through the buying cycle and convert sales. But how can you create white papers, videos and blog posts that your target audience will seek out and devour? Where they are in the buying cycle.

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

APRIL 7, 2021

Along the way we’ll explain the research that prompted these recommendations. But recent research from DemandGen will show you exactly how B2B buyers would like to have content organized: Use personas. Because most B2B purchases are made by buying committees – not by individuals. Uses data and research to support claims (52%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. Prepare Insightful Questions Focus on uncovering needs, challenges, and buying behaviors.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Only B2B

APRIL 30, 2024

This entails conducting extensive market research to recognize challenges and opportunities, thereby positioning your offering as the solution. Intent Signals: Identify and track the accounts that are researching your offerings or similar offerings that your competitors are offering.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. They’re researching options across the web.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

ClearVoice

OCTOBER 26, 2022

This starts with researching your target market. You can do this with: Blog posts: Your blog is a gold mine for valuable information. When using a blog for demand generation, however, it’s important to stay consistent once you begin posting. You’ll take your research and create a publishing plan.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Your reps are going into an environment where they’ll have to answer a lot of questions to get stakeholders to buy in and close a deal successfully. Chorus research shows that team selling. Equip Your Reps with Knowledge.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Webbiquity

MARCH 31, 2022

People won’t buy what they don’t understand. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach. People have lots of choices.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Only B2B

DECEMBER 10, 2020

We will learn more about content marketing strategies in our next blog, till then let’s know about Content marketing and how useful it is to the B2B industry. . In this blog, let us learn more about –. When people research on the web they think they are ‘JUST RESEARCHING’ but they are getting influenced to buy our product.

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

Madison Logic

JUNE 5, 2024

The goal is to surround existing buying committee members with content and messaging that generates demand and urges them to expand into other services or upgrade features within your platform. Offering webinars that align with a product release is one way to add more in-depth insights to your new product.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Launch Marketing

APRIL 13, 2022

As more buying processes increasingly move online, it’s never been more important to focus on what other buyers are saying about your organization’s product, service or solution in the digital space. B2B content leaders applied social listening and feedback loops to inform actionable steps for improved experiences and buying processes.

Trends 123

Trends B2B Marketing Webinar Metrics Planning 123

Biznology

SEPTEMBER 6, 2017

Some different styles of tactical video that provide meaningful content thoughout the technology buying team’s journey. Interactive tech talk: Tech talks, webinars, and other recorded presentations almost always scatter valuable and interesting ideas amongst a lot of stuff (like speaker introductions) that is, well, not so interesting.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Content4Demand

NOVEMBER 25, 2020

But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. The goal for them is to even out their content mix to include fewer blogs and PDFs and more interactive assets such as quizzes and polls.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Your reps are going into an environment where they’ll have to answer a lot of questions to get stakeholders to buy in and close a deal successfully. Blog posts, checklist articles, and white papers are great for building traffic.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

Hinge Marketing

MAY 23, 2016

Another proven way to get on your prospects’ radar is to buy your way onto search engine results pages for relevant key words. 5) Webinars. A webinar is the online equivalent of a seminar or other educational event. The lead generating webinar is typically offered free of charge. 6) Industry Research Reports.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 120

ClearVoice

NOVEMBER 25, 2022

Self-guided B2B buying journeys. That’s why B2B marketers should shift their focus to content pieces that accelerate the self-guided buyer’s journey, especially for products and services requiring much research. These online-only live events provide B2B buyers w a convenient way to research and compare solutions.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Optinmonster

DECEMBER 26, 2022

This means they were already comparing brands and services or looking for ways to buy what you’re selling. That’s why our first strategy is audience research. Audience Research. The first part of any lead generation strategy should be audience research. what influences their decisions to buy.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That would be a interesting exercise, wouldn’t it?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Hinge Marketing

OCTOBER 22, 2020

In fact, our own research shows in Figure 1. Download Research as Content: A Guide for B2B Marketers. Take a look at our research showcased in Figure 2 and Figure 3. Growth of organization by research frequency. Profitability of organizations by research frequency. Why Research? It helps you to be found.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128