The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Lead Liaison

APRIL 11, 2017

SEO and internet marketing are constantly changing. That means if you use old-school marketing tactics, you’re likely a few steps behind your competitor. We’ll then give you ways to update your marketing arsenal to achieve the best results possible. Purchased lists used to be the hottest trend in email marketing.

Lead Liaison 69

Lead Liaison Blast Campaigns Long Tail Marketing CAN-SPAM 69

markempa

APRIL 8, 2013

It turns out your prospects are. That’s the word from Joy Gendusa, Founder and CEO, Postcardmania , and Ken Pikulik, Director of Process and Strategy, ResponsePoint. We’ve seen a 12% lift in response rates by incorporating the use of letters and other mailers to supplement email communication,” he said.

Direct Marketing 120

Direct Marketing Top of Funnel RFP Paid Search Agency 120

Vidyard

FEBRUARY 15, 2018

Ebooks, blog posts, and written content are important in a marketing strategy, but it’s hard to generate a real emotional connection and emotional response with those content formats. We created a campaign around a particular pain point—poor prospecting emails. 2 Bring Your Website to Life. ” – Hootsuite.

Creativity 93

Creativity Video Marketing Conversion Blast Campaigns 93

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Your email message has a good chance of being the first message to greet your prospects upon awakening and so setting the tone for their day! Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

Webbiquity

JUNE 9, 2016

Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts. Other than the break-down of these messages as promotions, newsletters, or announcements, there is no process that categorizes the actual content. The Product / Topic Segment.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

DealSignal

SEPTEMBER 14, 2022

Email marketing is critical to driving new lead generation and revenue growth. The best email marketing campaigns achieve higher performance by targeting the right audience with engaging, personalized emails that land in their inboxes at the right time. Most marketers think their data is accurate, but most of the time, it’s not.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

Digital B2B Marketing

DECEMBER 2, 2013

From content to process to branding, here are five steps you can take to improve the results from your publisher lead generation programs. 3 email blasts, 6 newsletter ads, calendar listing and 2 weeks of on-site promotions), choose content that will maximize your response and conversion rates. Sponsored Content.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

LeadSquared

AUGUST 13, 2019

This is one of the most crucial steps in the sales process because, when done correctly, the relationship you build through careful nurturing can make closing the deal easier than ever. In a simple definition, lead nurturing is the thoughtful process of building relationships with leads with the goal of turning them into a qualified prospect.

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 52

Engagio

APRIL 23, 2020

The experts weigh in on how you should be approaching your marketing strategy for the rest of 2020 and beyond. In our previous post, we asked the experts “ What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? ”. In other words, we must update our strategy to fit the changing market.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

Sales Engine

JANUARY 25, 2016

How to Dominate Your Market With Content from SalesEngine 1. Most of us understand that the world of marketing has changed—B2B has gone digital. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. So what does this have to do with content marketing?

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Where Sales Prospecting Went Bad. Any takers?

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. As well as, targeting your content marketing to the right buyer, at the right time.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. This will allow you to find out where prospects are leaving before completing the goal.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Vidyard

SEPTEMBER 28, 2021

With many people working from home (at least partially) for the foreseeable future, video is the best way to reach right through prospects’ computer screens and grab their attention. The same is true for your prospects. Prospects like it better, and it’s easier for sellers to make inroads. HubSpot, 2021 ) Tweet This! .) #3:

Statistics 148

Statistics Video Marketing Stats Click Rate 148

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Hubspot

JANUARY 18, 2012

We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). If you're not sure whether lead nurturing should hold a place in your inbound marketing strategy, some of these thought-provoking lead nurturing stats just might make you rethink your stance.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. It is also one of the most critical activities marketers engage in. In this article, we’ll take you through 11 steps and goals to help develop your B2B lead nurturing process into an effective conversion machine.

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 165

SendX

NOVEMBER 26, 2020

From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years. Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. Unfortunately, no.

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

Hubspot

JANUARY 17, 2014

For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. " Now raise your hand if you like being ''blasted'' with email. Online giving is growing at an incredible rate.

Segmentation 28

Segmentation Effectiveness Allocation Differentiation 28

Strategic-IC

SEPTEMBER 23, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. With marketing and sales under enormous pressure to deliver (and demonstrate) results, ABM offers zero-waste marketing with 91% of companies using ABM reporting an increase in average deal size. And rightly so. A strategic pivot.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Marketers are often taught that if you’re talking to everyone, then you’re talking to no one. Something like a gift card, small cash reward, or donation has been known to increase response rates by up to 50%.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Hubspot

FEBRUARY 16, 2012

Lead nurturing is a crucial part of your marketing and sales success. With lead nurturing , however, you can bring those leads through your sales funnel and garner 4-10 times the response rate compared to a regular email blast while doing it [Source: SilverPop/DemandGen Report]. But how do you do that?

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28

Markempa

JUNE 4, 2019

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. After all, who doesn’t want larger deals, better close rates, and more loyal customers? ABM is for both Marketing and Sales: it’s led by Marketing in close collaboration with Sales. increase in response rates.

Account Based Marketing 91

Account Based Marketing Top of Funnel Sales Management Marketing Automation Services 91

Referral Rock

OCTOBER 31, 2019

Guest Post Jonas Sickler writes about online reputation management, SEO and marketing. His advice has been featured in hundreds of publications, including Marketo, Chief Marketer, CNBC, U.S. If you’re like most companies trying to increase your revenue stream through leads and referrals, you’re probably hyper-focused on prospecting.

Lead Ranking 72

Lead Ranking Lead Scoring Ideal Customer Profiles Leads 72

Strategic-IC

SEPTEMBER 23, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. With marketing and sales under enormous pressure to deliver (and demonstrate) results, ABM offers zero-waste marketing with 91% of companies using ABM reporting an increase in average deal size. And rightly so. A strategic pivot.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

Sales Engine

JANUARY 28, 2016

Even though this article talks mostly about media companies, the same can be applied to B2B content marketers : We’re simply putting out too much content for our prospects to consume—and the more we produce, the less engagement we actually have. However, the time that they’re in the market is actually shorter.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Content Paper 120

Markempa

MAY 7, 2020

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. After all, who doesn’t want larger deals, better close rates, and more loyal customers? I know there are a few definitions out there for Account Based Marketing. On the other end are companies selling into the SMB market. Results: 4.1x

Account Based Marketing 52

Account Based Marketing Top of Funnel Sales Management Marketing Automation Services 52

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The average email open rate is 20.81%. What Does the Research Say about Email Marketing?

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Hubspot

AUGUST 12, 2016

And thank goodness, otherwise many of us marketers would be out of a job.). Although it's called a "sales" funnel, it's been at the heart of marketing for ages. That's because at any given time, your prospective customers are all at different points in their journeys toward a purchase.

Top of Funnel 28

Top of Funnel Buyer's Journey Marketing Management Digital Marketing Funnels 28

PureB2B

APRIL 4, 2019

Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. As well as, targeting your content marketing to the right buyer, at the right time.

Lead Nurturing 62

Lead Nurturing Lead Scoring Lead Ranking Blast Campaigns 62

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email isn’t dead.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

PureB2B

APRIL 4, 2019

Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. As well as, targeting your content marketing to the right buyer, at the right time.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Blast Campaigns 48

Hubspot

DECEMBER 16, 2014

Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. Here''s the inside story of how our email marketing strategy evolved as our company and database grew. At this time, many marketers were relying on purchased email lists.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Content Standard

SEPTEMBER 25, 2015

In the past five years, inbound marketing —SEO, social media, content creation—has seen a massive rise in the importance to marketing strategies, pushing traditional outbound marketing tactics—email blasts, cold calls, advertising—to the side. But what types of outbound marketing are still effective?

Webinar Metrics 40

Webinar Metrics Marketing Strategy Marketing & Strategy Marketing Budget 40