ClickDimensions

OCTOBER 24, 2023

Data hygiene is the practice of keeping your data clean, accurate, and up-to-date, and is essential for successful marketing campaigns. According to a survey by Forbes Insights, 88% of marketers say collecting and analyzing data is integral to their success. Remove duplicate records to prevent redundant marketing efforts.

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. Why Your Law Firm Needs a Blog. Lowers your marketing expenses.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Seismic

JANUARY 18, 2024

As we reflected on Shift, our team had a great idea: Let’s reinforce the great content attendees received while sharing strategic and practical tips with those who couldn’t make it. Our “Shift into the New Year” series distills the top sessions into blog posts. We understand that people aren’t always logical when it comes to change.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Practices 114

Salesforce Marketing Cloud

MAY 31, 2023

Ask questions “Be curious, not judgmental” Create a long-term plan for your new alignment Discover resources for Salesblazers and Moment Marketers One of the most well-known issues in business is the lack of alignment between sales and marketing. What might this look like in practice? How many stages do we have?

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

Launch Marketing

AUGUST 16, 2023

Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. Does your B2B startup need guidance or assistance with your email marketing?

Startups 117

Startups Marketing AI Email Marketing Practices 117

Lake B2B

FEBRUARY 29, 2024

Email marketing serves as a powerful tool for doctors to connect with patients, build trust, and provide valuable information. To maximize the impact of healthcare email marketing, doctors must adhere to best practices that ensure professionalism, compliance, and engagement.

Email Marketing 59

Email Marketing Practices Best Practices Trust Marketing 59

The Marketing Blender

OCTOBER 21, 2022

5 marketing budget allocation best practices. When it comes to marketing, there’s no one-size-fits-all solution. That said, there are some general principles you can follow when allocating your marketing budget to ensure you’re getting the most bang for your buck. . Reading blogs? Who We Are. .

Allocation 98

Allocation Marketing Budget Marketing Budget Creation Budget Programs 98

Full Circle Insights

FEBRUARY 22, 2024

Campaign attribution helps marketers understand which strategies are most effective and allocate resources accordingly. Here are five campaign attribution best practices to ensure marketing efforts are successful.

Allocation 52

Allocation Practices Campaigns Best Practices 52

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

BOP Design

JUNE 23, 2022

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Put Digital Marketing First. Create a Specific Buyer Persona.

Work Management 122

Work Management Marketing Management B2B Marketing Practices 122

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. Are your marketing emails meeting your goals? The more recognition, the better.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

Webbiquity

MARCH 28, 2019

That’s why customer service plays such a large role in market success, and why companies with excellent customer service are often the ones that thrive. One of the best ways to do this is by encouraging feedback. The post Four Best Practices for Customer Retention appeared first on B2B Marketing Blog | Webbiquity.

Practices 255

Practices Best Practices Communities Consulting 255

NuSpark Consulting

JANUARY 21, 2019

I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. The anecdotal evidence that breaking the rules sometimes pays off comes from the world of email marketing.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Launch Marketing

MARCH 9, 2022

The most powerful email you send may not be controlled by sales and marketing and it may not be a campaign-focused type of email like a newsletter. According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. Best Practices for Designing Automated Emails.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.).

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Bannersnack

OCTOBER 13, 2023

Whether you’re already using IG Stories or not, it’s crucial to be aware of the best Instagram Story size you can use. What is the Instagram Story […] The post Instagram Story Size: Best Practices To Know in 2023 appeared first on Creatopy Blog.

Practices 98

Practices Best Practices Features Content 98

Content4Demand

NOVEMBER 8, 2022

Promoted in the best channels? We developed The Expert’s Guide to Buyer-Focused Content Marketing to help you reimagine content storytelling with helpful how-to’s and real examples of boundary-busting content. Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C. Holly Celeste Fisk.

Practices 93

Practices Best Practices Content Work Management 93

MarketJoy

AUGUST 18, 2022

These include: Building an impactful blog: A blog can be a powerful tool to increase your outreach, capture your target audience’s interest and acquire qualified leads. Contact us now , we’re ready to lead you into the future of marketing and help your business grow its revenue today. We can 10x your pipeline.

Practices 98

Practices High Quality Lead Best Practices Sales Qualified Leads 98

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. With email marketing comes email marketing performance.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Launch Marketing

AUGUST 17, 2022

Much like a vehicle’s gauges, B2B marketing dashboards function as a way to see the performance of marketing activities. While dashboards may seem like a simple tool to use, they encompass marketing performance and data, both of which are crucial to marketing and other business teams. What is a B2B Marketing Dashboard?

B2B Marketing 118

B2B Marketing Practices Paid Search Agency Planning 118

Webbiquity

SEPTEMBER 10, 2020

Hence, making it a practice to update older articles and content pieces, so they have the latest news, trends and studies, is a healthy practice. Even if you write in a niche area, use keyword research tools to identify the most search phrases in your market. Follow best practices. Sheryl Jones is the Sr.

Practices 187

Practices Organization Best Practices Content 187

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. B2B marketing blogs.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter. Try animation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

SWZD

AUGUST 4, 2021

These five channel marketing best practices for 2021 will help drive optimal business value and outcomes for all stakeholders - your brand, channel partners and end-customers - in the still evolving B2B buying landscape.

Advertising Channels 118

Advertising Channels Practices Advertising Agencies Best Practices 118

Lake B2B

AUGUST 29, 2023

Healthcare email marketing has become essential for businesses to remain relevant and engage their customers consistently. Healthcare email marketing uses authentic healthcare data and segmented email lists to build a regular line of communication and trust among customers.

Email Marketing 52

Email Marketing Practices Marketing & Strategy Marketing Strategy 52

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. 27 revenue operations best practices for driving revenue growth 27 practices might be a lot to remember.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Liveintent

OCTOBER 28, 2020

But as a Marketer, you remember that if you’re not already planning your holiday season, you’re late to the party. With so many retailers crowding the market, you can expect the cost to reach your target audience in major media channels to increase. This holiday season is sure to look different than in previous years.

Display 126

Display Practices Ads Best Practices 126

Rev

AUGUST 30, 2023

In this blog post, we’ll look at 7 sales enablement best practices that you can implement to optimize your sales team’s performance and remain profitable no matter what happens with the economy. Plus, by having content tailored to each stage, you’ll be able to track which pieces work best for your buyers.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Launch Marketing

OCTOBER 26, 2022

Social media is a critical part of cybersecurity marketing as it has repeatedly proven beneficial in generating awareness, reaching wide audiences and more. Here are social media practices our marketing consultants follow to deliver results and success in the cybersecurity industry. Establish Actionable Social Media Goals.

Social Media 117

Social Media Consulting Paid Search Agency Social Marketing 117

Spiralytics

JULY 19, 2023

Doing so involves observing the best practices to optimize your website for search and improve its online visibility. To make sure your competitors don’t leave you in the dust, implement these strategies and best practices to improve the SEO of your WordPress website. You will find many WordPress themes in the market.

CMS Development 91

CMS Development Optimization SEO Practices 91

Lake B2B

FEBRUARY 24, 2022

The post Amplify Marketing Impact with 5 Best Practices in Data Cleansing appeared first on Blog. But if there’s another thing businesses can agree on, it’s the importance of keeping their data clean and updated with plethora of Technographic, Firmographic, purchase and behavioral intelligence.

Practices 98

Practices Best Practices Contact Marketing Purchase 98

SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. In this blog post, I will share eight points on how a stellar design team can take your e-commerce game to new heights. Personalize the customer journey.

Design 98

Design Practices Brand Identity Branding 98

Bannersnack

NOVEMBER 16, 2023

There are many divergent recommendations on the web regarding the best Facebook event cover image size. This article aims to clear up all the confusion and provide you with the correct Facebook event cover […] The post The Best Facebook Event Photo Size for 2023 + Best Practices appeared first on Creatopy Blog.

Facebook 52

Facebook Practices Best Practices Banners 52

Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. I determined they’re not very accurate, constantly require fixing and tweaking, lack integration with sales and marketing systems, and don’t fit the needs of marketing teams. The best method for your business depends on your use case.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94