Benchmark Email

AUGUST 30, 2022

Here’s the bad news: Prospects are already jaded about emails because they receive a bunch of useless spam. But even if… The post Top 11 Reasons Email Marketing Fails appeared first on Benchmark Email. So how can you get the number of conversions from your email marketing campaigns up?

Email Marketing 111

Email Marketing CAN-SPAM Advertising Benchmark Marketing 111

Benchmark Email

FEBRUARY 8, 2024

It’s the key that unlocks the gates to your recipient’s inbox or consigns your messages to the dreaded realm of spam folders. Maintaining a sterling email domain reputation… The post 9 Tools to Check Your Email Domain Reputation and Improve Your Sender Score appeared first on Benchmark Email.

Domain 52

Domain Tools Advertising Benchmark Email Marketing 52

Benchmark Email

SEPTEMBER 1, 2022

They most likely have a team of email marketers building strategies that ensure successful email campaigns without any throttling, bulking, bouncing, or spamming. appeared first on Benchmark Email. Simply put, email deliverability is the ability to deliver emails to recipients’ primary inboxes.

Deliverability 98

Deliverability CAN-SPAM Advertising Benchmark Email Campaigns 98

Benchmark Email

JUNE 16, 2021

If you’re struggling to reach people with your emails, there’s a small (but not insignificant) chance that you’ve somehow found your way onto a spam blacklist. Here’s How to Find Out appeared first on Benchmark Email.

Advertising Benchmark 128

Advertising Benchmark Email Marketing Marketing 128

SendX

JUNE 12, 2020

If unsubscribing it too hard, then the next step the reader will take is to mark your emails as spam. There are two kinds of benchmark to see if your metrics are good or not: Industry benchmarks, and your own benchmarks. Industry benchmarks can be looked at once and then you just try to stay in the ballpark figures.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

KoMarketing Associates

JUNE 25, 2019

Return Path recently conducted the “2019 Hidden Metrics of Email Deliverability” report and discovered that the average spam placement rate for business and marketing emails in 2018 was 14 percent. In terms of read rate, the average rate in 2018 for business and marketing emails was 17 percent.

Email Marketing 120

Email Marketing Deliverability Business Advertising Benchmark 120

Optinmonster

JANUARY 24, 2024

In this blog, we’ll discuss: 9 Important Email Marketing Metrics To Measure 5 Steps To Benchmark Email Marketing Effectiveness What To Test To Improve Your Email Marketing Campaigns Sound good? Spam Complaint Rate Your complaint rate is the percentage of your email recipients who marked your email as spam.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Navigate the Channel

AUGUST 23, 2023

With crowded email folders and stringent spam filters, this challenge is more complex than ever. As a result, even well-crafted B2B emails might end up diverted to spam folders or promotions tabs, significantly reducing their visibility and impact. It prevents recipients from marking your emails as spam.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Martech

JUNE 3, 2022

Overall the report found: The average email open rate is 19.66% The average email click-through rate is 2.02% The average email click-to-open rate is 9.94% The average email unsubscribe rate is 0.11% The average email spam complaint rate is 0.01% The average email bounce rate is 2.76%. Why we care.

Advertising Benchmark 113

Advertising Benchmark Marketing Report Email Marketing Personalization 113

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SmartBug Media

JANUARY 19, 2023

Read on to learn about Klaviyo’s attribution reporting, including key metrics, benchmarks, and examples. Klaviyo opens up a door of endless data possibilities by allowing the user to dig a bit deeper than these surface-level metrics and helping marketers and business leaders make more informed decisions for these critical marketing channels.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Vision6

NOVEMBER 2, 2023

Email benchmarks by industry To further tailor your email timing, it’s essential to consider industry-specific benchmarks. Below is a table summarising email benchmarks for various industries. Pro-tip: Avoid spammy words and any of the spam cliches like capital letters, overusing emojis and exclamation points.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

Vidyard

JULY 29, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. Sign Up Free Contents 1.

Practices 96

Practices Examples Best Practices Outreach 96

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Usually, a high bounce rate means that your emails are getting flagged as spam. Email open rate. Business and Finance 21.6%

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Sprout Social

APRIL 5, 2022

Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. As such, engagement data can serve as Facebook video benchmarks to inform your video content strategy.

Advertising Benchmark 131

Advertising Benchmark Facebook Video Marketing Cost Per Click 131

Optinmonster

DECEMBER 28, 2023

Across most industries, the acceptable benchmark for email bounce rate is 2%. If you don’t want your email marketing campaigns to land in spam, read through these useful resources: Why Are My Emails Going to Spam? The average email unsubscribe rate across all industries is 0.26%. Anything less than 0.50% is a healthy metric.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ConvertKit

JANUARY 15, 2021

Chapter #6: Deliverability and spam. We were curious to compare ConvertKit’s internal delivery rate to this benchmark, and were delighted to discover that the average open rate across all emails sent by ConvertKit in September of 2020 was 29% ( ConvertKit Sept. Chapter #6: Deliverability and spam. 2020 Deliverability Report ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

SmartBug Media

NOVEMBER 8, 2021

There are two types of marketing email suspensions: Email deliverability protection system : This detects excessive hard bounces, unsubscribes, spam reports, blocklisting, or abuse complaints. However, unlike mailfloss and NeverBounce, Proofy does not have spam detection. However, like Proofy, it does not offer spam detection.

Validation 98

Validation Tools CAN-SPAM Hubspot 98

SendX

MARCH 30, 2020

Doing this will make 3 magical things happen: Regulatory compliance with CAN-SPAM laws. Remove any invalid, inactive, spam traps or catch-all email addresses. Secondly, you will have a large number of people reporting spam. Bulk email combined with a surge in spam complaints will spoil your deliverability.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Doing this will make 3 magical things happen: Regulatory compliance with CAN-SPAM laws. Remove any invalid, inactive, spam traps or catch-all email addresses. Secondly, you will have a large number of people reporting spam. Bulk email combined with a surge in spam complaints will spoil your deliverability.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

eDataSource

APRIL 29, 2019

The fifth in our performance benchmark series covers the Entertainment industry. Benchmark data help you set a standard. Spam rates range from 3% for brands in the top quartile for that metric (all quarters), up to more than 50% in the bottom quartile (Q1 2017). Additional methodology details can be found below.).

Advertising Benchmark 60

Advertising Benchmark Ad brokers CAN-SPAM Analysis 60

eDataSource

APRIL 16, 2019

Our benchmark series continues with an analysis of Financial Services. Benchmark data establish a bar. Spam rates average over 30% in the two worst performing quartiles — half the tracked brands. For the worst quartiles, that’s consistently about 45-50% or more email messaging that’s going directly to spam.

Advertising Benchmark 60

Advertising Benchmark Service CAN-SPAM Analysis 60

eDataSource

AUGUST 14, 2019

Spam rate trends have been variable, but improved for the first three quarters of 2018, and for the second quarter of 2019. The seventh in our performance benchmark series covers B2B marketing email. Spam rates range from 2.4% Benchmark data help set a standard for evaluating your own performance.

Advertising Benchmark 58

Advertising Benchmark B2B Advertising Agencies Trade Show 58

Litmus

MAY 11, 2021

I don’t monitor spam/complaints very closely and honestly don’t know what I would with that data even if I did. Spam complaints are actually great indicators of a few different key pieces of your program. Spam complaints are also an easy way to keep an eye on the frequency at which you’re sending to a specific segment.

Webinar Metrics 103

Webinar Metrics CAN-SPAM Deliverability Clickthrough 103

Benchmark Email

SEPTEMBER 7, 2021

Spam — to know it is to hate it.

CAN-SPAM 64

CAN-SPAM Advertising Benchmark Advertisements Advertising 64

Outgrow

APRIL 18, 2024

Additionally, many spam filters are programmed to flag HTML emails as potentially suspicious, so sending plain-text versions may improve deliverability. Plus, it helps you avoid problems like spam complaints that can stop you from reaching the folks on your list. However, a generally accepted benchmark is around 15-25%.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

eDataSource

MARCH 25, 2019

Our benchmark series continues with our analysis of the Travel industry. Benchmark data establish a bar. For the worst quartile, that’s consistently about 40% or more email messaging that’s going directly to spam. Our next Benchmark Blogpost will cover Financial Services.

Advertising Benchmark 54

Advertising Benchmark Deliverability CAN-SPAM Analysis 54

SmartBug Media

JULY 1, 2020

Use your number from last year to establish your benchmark for this year. Knowing what you should be tracking is great, but you also need to know how to hit the benchmarks you’ve set. Make sure you provide useful and informative content that your audience will find helpful, not content that comes across as spam.

Marketing Qualified Leads 87

Marketing Qualified Leads Lead Ranking MQL Product 87

Marketing Insider Group

DECEMBER 11, 2019

Link game incentives to corporate benchmarks: Prizes and other incentives associated with gamification shouldn’t just be appealing to your employees; they should also advance the company’s strategic goals. The last thing you want is your brand advocates spamming social media with corporate messages just to reach the top of the leaderboard.

Social Media 181

Social Media Media Marketing & Strategy Peer-to-peer 181

BenchmarkONE

JULY 10, 2019

Benchmark Email. Benchmark’s claim to fame is a simple to use platform that allows small business owners to create their marketing emails, manage automation, and place sign-ups on their website with ease. Benchmark is priced based on email subscribers. Hubspot is a one-stop inbound marketing shop at $800/month. Campaign Monitor.

Marketing Automation Services 95

Marketing Automation Services Marketing Management Email Marketing Tools 95

SmartBug Media

JUNE 23, 2023

For example, if Gmail is sending your emails to spam or promotions folders instead of the primary inbox, you need a strategy to restore your sender reputation and boost your placements above 30 percent. Refer to Guertin's video below to identify what to review in your Klaviyo account.

Webinar Metrics 98

Webinar Metrics Segmentation SMS CAN-SPAM 98

eDataSource

JULY 11, 2019

Spam rate trends have been variable, but show strong improvement in the most recent quarter. The sixth in our performance benchmark series covers the Household and Home Improvement industry. Spam rates range from 4.1% Spam rates consistently average over 30% in the two worst performing quartiles — half the tracked brands.

Advertising Benchmark 40

Advertising Benchmark CAN-SPAM Trends Analysis 40

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. These and other AI/machine learning advances should lead to solid annual increases in benchmark metrics. Benchmarking Reminders. Email isn't dead.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

SmartBug Media

FEBRUARY 28, 2023

Klaviyo’s advanced analytics and benchmark data give you further insight into specific messaging, customer behavior, and how you’re measuring up to brands like yours that are also utilizing Klaivyo. With campaigns, you can customize your content to best fit shopper preferences and make modifications based on deliverability.

Marketing Automation Services 97

Marketing Automation Services SMS Tools Best Practices 97

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. This data is based on benchmarks calculated using weekly averages from Q2 vs. post-holiday weekly averages from Q1.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. Benchmarking across social networks. Posts sent per day.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123