Tiecas

FEBRUARY 5, 2024

Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials. By delivering informative content such as whitepapers, case studies, and webinars, we can educate potential customers, build trust, and guide them through the sales funnel more effectively.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Customer Experience Matrix

MARCH 4, 2018

This study from Econsultancy suggests the difference is overstated if it exists at all: 9% of European countries reported a highly integrated tech stack, barely under the 10% figure for North American companies. Organizational silos outside of IT are another barrier to CDP adoption. That (plus the larger size of the U.S.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

The Customer

MAY 16, 2024

That was validated by Cumulus Media Research head, Pierre Bouvard , who offered “third party objectivity” via the testimony of P&G’s former media seer, John Fix, who said, “I see no structural barriers in this industry for mass adoption of podcasting.” And then the third vertical is audience measurement.”

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Verticals 52

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail and other offline channels are not new, but the old barriers to entry with these strategies have been overcome: Sending Platforms enable companies to automate personalized offline campaigns like direct mail and measure ROI. Demand Generation. 3 Online-to-Offline Campaigns Made Possible with Marketo.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Salesforce Marketing Cloud

JANUARY 29, 2024

Diversity, equity, and inclusion will shift from a strategy to a data-driven culture Demands from external governing and funding bodies for improved equity in accessibility and learning outcomes will influence institutions to develop and advance their missions to serve and support diverse student populations and workforces.

Education 59

Education Trends Ethics Barriers 59

Salesforce Marketing Cloud

AUGUST 2, 2022

The case for an intergenerational workforce. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. After the Great Recession, inclusive companies’ recoveries outperformed the markets by nearly four times, the study found. Inclusive companies posted a 14.4%

Generation 98

Generation Burn Rate Case Studies Work Management 98

Hinge Marketing

JUNE 14, 2021

The demand for high-quality content is strong. Instead, they use open-access strategies to lower the barriers to engagement and rely on the content to be powerful enough to convince prospects to reach out to the firm with their business needs. Live and On-Demand Webinars. Uses of Premium Content. Training Courses.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Martech

APRIL 7, 2023

Making the case to move off the status quo has been a popular sales and marketing strategy for several years. The fear of messing up (FOMU) is a major barrier for B2B buyers to pull the trigger on a purchase, no matter how compelling. Note that more case studies are not enough.

B2B Sales 123

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 123

Brandpoint

MARCH 31, 2020

This demand generation tactic incorporates two major parts of the PESO model for marketing: Owned Media and Paid Media. Many demand generation and syndication campaigns include targeting capabilities. A gated asset is a piece of high-value content you create and place behind a barrier of entry. Step 1: Create a gated asset.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Customer Experience Matrix

FEBRUARY 24, 2017

See, for example, this Kitewheel study which found 72% of agencies use less than 40% of their tools every week. Marketing strategy isn’t a major problem in most cases, with just one survey as an exception. So what’s the problem? That make sense. The next two items, data management and delivery systems, are where technology comes in.

Paid Search Agency 196

Paid Search Agency Advertising Agencies Marketing Management Budget Programs 196

Marketing Insider Group

JUNE 22, 2020

In order to do that we must place customer insights ahead of internal demands. Their needs, motives, and demands must influence what you write. Support the conversion by removing any friction or barriers (i.e., This stage is where you state your case. Think case studies and explainer videos. Conversion.

Top of Funnel 287

Top of Funnel Buyer's Journey Trends Lead Scoring 287

Vidyard

JUNE 25, 2020

New 2020 data from Vidyard and Demand Metric shows that not only is the use of video conferencing tools like Zoom and Microsoft Teams skyrocketing, but so too is the use of asynchronous video recordings to connect with customers, share updates, and even replace live meetings with timely, on-demand videos.

Work Management 65

Work Management Video Marketing Barriers Marketing Management 65

Marketing Insider Group

AUGUST 11, 2020

A case study reported by Beem Digital showed that when the CTA was placed on the bottom half of a very long landing page, conversions grew by over 300%. One reason why placing the CTA lower down could actually be better in some cases is because it waits until the visitor’s purchase intent builds up. It’s the same case with CTAs.

Sales Management 268

Sales Management Top of Funnel Conversion Process 268

KoMarketing Associates

AUGUST 26, 2020

Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. 36% of their study’s participants said they were avoiding video because of hesitancy about being on camera. Case in point: LinkedIn Lives get 24 times more engagement than other content formats on the platform.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Bluetext

APRIL 15, 2024

As is often the case, the success a CGO will have in extending the growth mission requires breaking down systemic barriers across functional silos, and gaining CXO buy-in. A CMO Council and Deloitte study found half of CMOs successfully assuming a CGO role indicate full alignment with internal champions, notably the CEO.

Advertising Agencies 46

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 46

ANNUITAS

JANUARY 27, 2015

It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. Then why are so many Enterprise B2B marketers missing the mark?

Buyer Personas 100

Buyer Personas Demand Generation B2B Sales Case Studies 100

ANNUITAS

JULY 28, 2015

It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. Then why are so many Enterprise B2B marketers missing the mark?

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

Directive Agency

JUNE 10, 2020

Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. In almost all cases and all levels, the name of the game is discoverability, so making sure we’re in the right place at the right time that our ideal buyer is evaluating solutions is key. . LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

SendX

SEPTEMBER 3, 2020

In our case, we approach personalization from a pricing perspective. The lack of trust is a barrier in getting them to buy from you for the first time. For instance, studies say that a major trend awaiting retailers in the upcoming months—it’s already happening in some segments—is heightened price sensitivity among consumers.

Personalization 195

Personalization Budget Programs Pricing Price 195

Ledger Bennett

JUNE 1, 2020

However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent. Nurturing pipeline beyond email – extended sales cycle, lower lead scoring barriers. Educational content streams, personalised case studies, chat playbooks and personalised sales outreach.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Televerde

FEBRUARY 7, 2018

(February 7, 2018 – Phoenix, AZ) – Televerde , the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, today announced it is a sponsor and speaker at the upcoming B2B Marketing Exchange (#B2BMX), presented by Demand Gen Report. About Televerde.

B2B Marketing 61

B2B Marketing Marketing Management Demand Generation Agencies Planning 61

Hinge Marketing

OCTOBER 22, 2020

Watch the on-demand webinar: How B2B Research Can Supercharge Your Content Strategy. Sponsor a Planned, Upcoming Study: This approach allows you to brand your company or firm better. In some cases, study sponsors can even wield a little influence in what a question or two covers and how they are phrased.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

ANNUITAS

NOVEMBER 20, 2014

They should always play a part in your Demand Generation Strategy. However, there were significant barriers that existed that prevented this revenue from being realized. In my work with many large enterprise B2B organizations, I find this is the case more often than not. Lack of Demand Generation Focus. Lack of Analytics.

Demand Generation 100

Demand Generation Data Hygiene Marketing & Strategy Demand 100

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Salesforce Marketing Cloud

JANUARY 27, 2022

According to a LinkedIn study of 12,000 CEOs , their backgrounds are in computer science, finance, economics, or marketing. In B2C, there’s an inability to directly tie great customer service to business growth despite overwhelming statistics that show this is the case, the AMA said. Are cases being resolved the first time?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

ANNUITAS

JULY 17, 2014

However, there were significant barriers that existed that prevented this revenue from being realized. In my work with many large enterprise B2B organizations, I find this is the case more often than not. Everyone has seen the studies that state it costs twice as much to acquire a new customer as it does sell into a current one.

Paid Search Agency 100

Paid Search Agency Companies Demand Generation Data Hygiene 100

SpotMe Blog

AUGUST 18, 2022

And according to the EF English Proficiency Index , 70% of the 112 countries studied have an English proficiency that is moderate or below. Studies show that people are much more likely to watch videos until the end if closed captioning is on. . The use cases are countless! Are captions available for on-demand videos?

Enterprise Management 105

Enterprise Management Work Management Marketing Management Software 105

Vidyard

JUNE 15, 2020

They see the writing on the digital wall, see how prospects grow harder to reach by the week, and adopt it as a way to break through the attention barrier. If they’re told they can’t have it, they’ll demand it. Circulate case studies where companies like Act-On were able to drive 40% more leads. Ask around.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Why the handover to sales is vital to get right In an ideal world, the marketing team should be continuously engaged in both creating and capturing demand.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Heinz Marketing

JANUARY 7, 2022

Product-led growth has a low barrier to acquisition. Before committing to the product, leads interact with loads of marketing content — browsing whitepapers, reviewing case studies, and requesting demos. So, marketing materials like product guides and use cases are more important than white papers and datasheets.

Product 112

Product Top of Funnel Sales Qualified Leads Churn Rate 112

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. As a result, they sought help from us.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

NuSpark Consulting

SEPTEMBER 7, 2016

Naturally, you wonder, “How can I break through the protective barriers around CIOs to promote our solution?”. And just to ratchet up the demands on CIOs one more notch, cyber attacks are becoming more prevalent [i] and sophisticated. [ii] Education Breaks Down Barriers. Here’s some food for thought. The Empathetic Entrée.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Optinmonster

JANUARY 18, 2024

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Use Urgency in Your Marketing The scarcity principle states that limiting the supply of a product increases its demand. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier?

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

ANNUITAS

JULY 3, 2014

A new Accenture study shows that 44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs and only 57% deemed their relationship with the CIO as important. In this case, what you don’t know will most likely hurt you. It does seem, however, that the CMO needs to be reminded of that.

CMO 100

CMO Case Studies Demand Generation Marketing Automation 100

KoMarketing Associates

AUGUST 18, 2020

Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. 36% of their study’s participants said they were avoiding video because of hesitancy about being on camera. Case in point: LinkedIn Lives get 24 times more engagement than other content formats on the platform.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100