Contently

FEBRUARY 8, 2022

If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. Nike focuses on the wearer: the athlete breaking down barriers, the kid who finally hits her half-court shot or learns to run for the first time. Never Nike.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Salesforce Marketing Cloud

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

Hinge Marketing

MAY 1, 2015

When a controller willingly takes your ideas to others, you have broken through an organizational barrier – without creating resentment. In most cases, the client knows that you have other capabilities. Show them articles you wrote, talk about speeches you gave, or refer them to case studies you developed.

Barriers 48

Barriers Work Management Marketing Management Consulting 48

Champion Communications

NOVEMBER 3, 2023

They frequently arrive with scant referenceable credentials or local customer testimonials, creating a formidable barrier to attracting UK buyers. It is worth noting that not all case studies and data points you have from other regions will be redundant just because they are from another region.

Marketing Strategy 62

Marketing Strategy Marketing & Strategy Business Case Study 62

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. Here are a few tips to lower the barrier for customers: Make the first step as simple as one click. This will overcome a big barrier for folks who are very busy or aren’t confident writers. Use Both Email Automation & Direct Asks 2. Make It Easy on the Customer 4.

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

Sword and the Script | B2B

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. In fact, 50% of producers say, “The main barrier cited to producing more effective thought leadership is that it is under-resourced.” 43% said it “offers concrete guidance and case studies.” Salesforce and HubSpot are two good examples.

B2B Thought Leadership 85

B2B Thought Leadership Thought Leadership Studies B2B 85

Heinz Marketing

AUGUST 9, 2020

I studied abroad in Europe during the winter quarter of my junior year. I was very afraid the language barrier would make it extremely difficult to enjoy exploring the different countries. In my case, I wanted to refresh my four years of Spanish and start learning French. By Kayla Beard , Marketing Intern at Heinz Marketing.

Case Studies 138

Case Studies Class Barriers Course 138

Walker Sands

SEPTEMBER 23, 2021

Drawing on scientific research and real-life stories, Jonah reveals that successful change doesn’t happen by pushing your audience harder or providing more information, but instead by removing barriers and lowering hurdles to action. Allow for Agency.

Conversion 98

Conversion Paid Search Agency Barriers Advertising Agencies 98

Tomorrow People

NOVEMBER 17, 2021

This is the case for most industries and companies. Therefore, company leaders must build barriers that can help them withstand repeated competitive assaults and make them stand out. Strong brands are notoriously difficult to copy, which makes them an effective barrier to competitive threats. This is where SCA comes in.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

ConvertKit

AUGUST 17, 2021

He thrived in his MBA at the University of Michigan, where the academic tradition included discussing and debating real business case studies from massive corporations like Apple, IBM, or Coca-Cola. . But in his second year of business school, one case study changed his life. This case study was about Beyoncé.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Sword and the Script | B2B

JULY 12, 2022

Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem. Indeed, the survey found communication both sales (57%) and marketing (55%) say the most significant barrier to collaboration. I first saw this study reported on Marketing Charts and MediaPost.

B2B Sales 63

B2B Sales B2B Marketing B2B Barriers 63

Hinge Marketing

OCTOBER 26, 2022

At the same time, technology & software firms operate in a crowded market place with relatively low barriers to entry, and services are often viewed by buyers as commodities. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry.

Software 110

Software Buy Trends Case Studies 110

BOP Design

AUGUST 11, 2022

Studies show that the integration of web chat into a website increases conversions by up to 45%. Customers convert because they can get instant answers with minimal barriers to entry. Other studies show a majority of today’s website base prefers to use a chat feature, rather than email or phone inquiries.

Conversion 139

Conversion Effectiveness Tips Planning 139

Tiecas

FEBRUARY 5, 2024

Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials. By delivering informative content such as whitepapers, case studies, and webinars, we can educate potential customers, build trust, and guide them through the sales funnel more effectively.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Vision Edge Marketing

MAY 17, 2018

A McKinsey study found that just 26% of respondents who said, “the transformations they’re most familiar with have been very or completely successful at both improving performance and equipping the organization to sustain improvements over time.” Read the case studies in the analytics section.

Barriers 184

Barriers Marketing Automation Services Paid Search Agency Case Studies 184

Vidyard

JUNE 25, 2020

Fastest growing use-cases for screen recording and video sharing include sales, education, team collaboration, and internal communications. We’re seeing explosive growth in the number of people creating and sharing videos, and we’re also seeing more use-cases for video than ever before. Overcoming the barriers to video in business.

Work Management 124

Work Management Video Marketing Barriers Marketing Management 124

B2B Marketing Savvy

AUGUST 27, 2009

Most interesting, for discussion here, were the observations regarding the barriers to social media engagement… issues that surfaced due to knowledge gaps, the perceptions around urgency and behavior, and the inconsistencies of stakeholder engagement. Surprising barriers and complexity… unexpected epiphanies….

Case Study 40

Case Study Case Studies Barriers Buzz 40

Marketing Insider Group

NOVEMBER 18, 2020

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. According to multiple studies, visual recall is stronger than audio or text. Silos between sales and marketing organizations continues to be one of the biggest barriers to marketing success. Create Visual Content.

Resource Management 357

Resource Management Demand Generation Agencies CMS Development Work Management 357

SmartBug Media

MAY 8, 2023

Businesses don’t want to forget blogging because it’s easily accessible with a low barrier to entry for prospective customers. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

Salesforce Marketing Cloud

JUNE 12, 2023

AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling. Data Analytics Fundamentals : Discover the data analytics types and how they’re applied to common use cases. They will also be more likely to realize the massive opportunities AI will bring.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Sprout Social

JULY 29, 2020

According to a study conducted by BrightLocal, 85% of online shoppers trust reviews just as much as personal recommendations. For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies.

Effectiveness 139

Effectiveness Marketing Management Case Studies Case Study 139

Champion Communications

JUNE 29, 2023

Seek their input on blog posts, whitepapers, case studies, and other collateral that they can leverage in their sales efforts. Looking to break down the barriers between your sales and marketing teams? Sharing this information between the two teams will empower both to create a more successful sales cycle.

PR 62

PR Deliverability Barriers Sales Cycle 62

SmartBrief - Marketing

OCTOBER 2, 2023

In fact, the World Federation of Advertisers conducted a study in partnership with the Geena Davis Institute on Gender in Media and found that 54% of consumers do not feel culturally represented in online ads. Customers look for authenticity and evaluate brands across all touch points of the buying cycle.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 52

Marketing Insider Group

AUGUST 11, 2020

A case study reported by Beem Digital showed that when the CTA was placed on the bottom half of a very long landing page, conversions grew by over 300%. One reason why placing the CTA lower down could actually be better in some cases is because it waits until the visitor’s purchase intent builds up. It’s the same case with CTAs.

Sales Management 264

Sales Management Top of Funnel Conversion Process 264

Customer Experience Matrix

MARCH 4, 2018

This study from Econsultancy suggests the difference is overstated if it exists at all: 9% of European countries reported a highly integrated tech stack, barely under the 10% figure for North American companies. Organizational silos outside of IT are another barrier to CDP adoption. That (plus the larger size of the U.S.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

Zoominfo

AUGUST 31, 2020

The expansive, if not vague, potential use cases here range across a wide spectrum. But here’s the problem, a study from 2019 found that 40% of AI startups don’t actually use AI! Low barriers to entry can cause a lot of problems evaluating products or services. Yes, that’s 175 billion with a “B”.). ai” domains raise 3.5x

Marketing AI 179

Marketing AI Marketing Automation Services Work Management Marketing Management 179

Martech

APRIL 7, 2023

Making the case to move off the status quo has been a popular sales and marketing strategy for several years. The fear of messing up (FOMU) is a major barrier for B2B buyers to pull the trigger on a purchase, no matter how compelling. Note that more case studies are not enough.

B2B Sales 117

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 117

SalesGrape

FEBRUARY 2, 2024

Case studies, client testimonials, and references can provide insights into their past successes and the impact they’ve had on businesses similar to yours. Case Study: Small Business Growth Through Business Development Consider a small software development firm seeking to expand its client base.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Marketing Insider Group

FEBRUARY 22, 2023

Support the conversion by removing any friction or barriers (i.e., This stage is where you state your case. Think case studies and explainer videos. Peer recommendations are important here. Conversion Buyers realize the value of the solution and weight any risks. Comfort is a driver of the purchase decision.

Top of Funnel 258

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 258

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail and other offline channels are not new, but the old barriers to entry with these strategies have been overcome: Sending Platforms enable companies to automate personalized offline campaigns like direct mail and measure ROI. Keep reading for tactical integrated campaign ideas that generate seamless online-to-offline experiences. .

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Webbiquity

OCTOBER 1, 2019

Tools – Suitable for case studies and how-to articles. For the second post, one of the trends can be examined in detail, with the findings of the study released as a report. You can also conduct a secondary study by analyzing existing studies and compiling or visualizing the most impactful stats in your report.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

B2B Marketing Directions

AUGUST 13, 2022

One of the case studies in the book illustrates how important high-yield buying behaviors can be. This case study involved a company that manufactures commercial heating, ventilation and air conditioning equipment and energy management systems.

Organization 52

Organization Marketing Management RFP Barriers 52

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. These days, education is being delivered both online and in person.

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

Customer Experience Matrix

FEBRUARY 24, 2017

See, for example, this Kitewheel study which found 72% of agencies use less than 40% of their tools every week. Marketing strategy isn’t a major problem in most cases, with just one survey as an exception. So what’s the problem? That make sense. The next two items, data management and delivery systems, are where technology comes in.

Paid Search Agency 196

Paid Search Agency Advertising Agencies Marketing Management Budget Programs 196

The Customer

MAY 16, 2024

That was validated by Cumulus Media Research head, Pierre Bouvard , who offered “third party objectivity” via the testimony of P&G’s former media seer, John Fix, who said, “I see no structural barriers in this industry for mass adoption of podcasting.”

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Verticals 52

Hubspot

JANUARY 26, 2021

It's a popular course that comes with a host of challenges, several potential pitfalls, plenty of barriers of entry, and a lot of requisite hard work — especially when it comes to transitioning to a role in marketing. Study, study, and study some more on your own time. Learn as much as possible on your time.

Case Studies 101

Case Studies Outreach Paid Search Agency Marketing & Strategy 101

Brandpoint

DECEMBER 27, 2018

According to a study by Content Marketing Institute and Marketing Profs, 68 percent of responding B2B marketers successfully generated leads and 58 percent successfully nurtured leads through their content marketing practice. Case studies. Case studies showcase stories and results of your work with customers.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131