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Why and How to Send A Personalized Discount Email

SendX

In our case, we approach personalization from a pricing perspective. The lack of trust is a barrier in getting them to buy from you for the first time. Shoppers will feel more comfortable sharing personal data in the future 86% of shoppers say they’re willing to share relevant information in exchange for personalized discounts.

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8 High-Converting Lead Generation Landing Page Examples to Inspire Yours

Unbounce

And that said investment in education brings other concerns along with it, like which field or studies should they put that investment toward , and what’s their career potential once it’s been made? Vancouver Island University knows one of the biggest concerns for many students (besides dodging those 8:00 a.m. The VIU team (of only six!)

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

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7 Questions to Answer When Planning Your Personalization Strategy

Content Standard

According to a McKinsey study , “Personalization at scale has the potential to create $1.7 Shutterfly offers a great example of how to start small with a very specific personalization use case and build on successes from there. It’s no wonder personalization is one of the hottest topics in digital marketing.

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People, Partners, Technology: How Boots rebuilt for first party data

ClickZ

Organizations looking to embrace ‘Digital Transformation’ – or in this case, Digital ‘Evolution’ – consistently find people as a barrier. Ultimately, customers give us their data for a value exchange. If we don’t offer them something in exchange when we’re talking to them, then they won’t be willing to give that up.”

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The 13 Types of Landing Pages & How to Pick One for a Campaign

Hubspot

The splash page might also present an ad, which the publisher benefits from, if the user clicks on the ad. The splash page above does two things really well: First, it offers a countdown to the end of the ad and the ability to easily click to the article once the ad is done. Image source: Variety. Lead Capture Page.

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. So why is integration a barrier at all? Exchanging data is a relatively rote, mechanical process. “Does X integrate with Y?”