Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Search Engine Marketing (SEM).

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Writing on the Web

JUNE 4, 2010

I write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. I also help coaches, consultants, authors, and other smart professionals with their online marketing. This blog is currently ranked #5 in the Top42 Content Marketing Blogs. Marketing expertise?

Positioning 100

Positioning Content Marketing Banners Content 100

NuSpark Consulting

DECEMBER 12, 2018

Paid marketing content that looks and feels like the “real” thing, i.e. journalistic material, a feature article or a scientific report, is called native advertising because it appears “native” to the channel through which it’s delivered. Marketers are seldom able to determine precisely who will see their ads and when.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing & Strategy 100

Biznology

MARCH 21, 2018

A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. Advertising teams create ad banners and landing pages that aren’t integrated into the organic experience. But it’s equally possible to create bad experiences even if you have good people and plenty of funding.

Customer Satisfaction 174

Customer Satisfaction Landing Pages Deliverability Banners 174

B2B Marketing Traction

FEBRUARY 17, 2015

Too many marketing people are pitching WordPress websites as easy and claim that they can handle the whole project. A website update in WordPress might be “easy” if you are the business owner, graphic designer, marketing expert, content writer and web developer who knows SEO as well. Wait, hold on a minute!

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

Hubspot

AUGUST 5, 2011

Marketers should always be testing , analyzing, and adjusting their marketing programs. In particular, testing helps you determine the best methods for the individual marketing tactics you're utilizing. One of the most common tactics marketers test is email. What to Test in Marketing. Email Marketing.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Search Engine Marketing (SEM).

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Sharpspring

SEPTEMBER 9, 2022

Your site’s specific function will, of course, depend somewhat on your industry and marketing strategy. The right domain allows you to promote your website on marketing materials and rank higher in search results. Do some market research before going down this road. That’s how we determine a website’s success.

SMB 63

SMB Marketing Websites Domain Lead Scoring 63

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

markempa

APRIL 28, 2009

There are so many tools that help marketers with their search marketing but marketers have to know how to use the analytics in order to focus on the right things to generate leads and sales. Marketers need to look at more than the quantity of conversions. Quality is just as important.

Search Marketing 120

Search Marketing Leads Lead Marketing Qualified Leads 120

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Companies need to understand this paradigm shift and adapt.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

NuSpark Consulting

AUGUST 6, 2018

The word “data” has been part of marketers’ lives for several years now, and you could be forgiven for thinking you’ve heard everything there is to know about it. Unless they have an ad blocker enabled, images and video banners start showing them advertisements the moment they reach a specific page. How Targeting Works.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Convince & Convert

OCTOBER 12, 2010

Tweet Guest post by Simon Gornick , a content consultant specializing in short form slogans, and owner of The Tagline Machine. And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. With mid-level brands the debate becomes more acute because the marketing budget is more thinly spread.

Social Media 125

Social Media ROI Media Marketing Budget 125

NuSpark Consulting

SEPTEMBER 23, 2012

Retargeting or remarketing banner ad campaigns continue to be in my head as a lead generation and conversion tactic for internet marketing strategies. Increase Conversions with New Remarketing Options. I’ve addressed retargeting before within an older post.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

NuSpark Consulting

OCTOBER 21, 2012

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). Madison Log ic offers a similar service, called Data Match Lead Retargeting.

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. More about content syndication strategy can be found here on the NuSpark Marketing website. Well, your firm has written and produced a white paper. Now what? How do you promote it?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Offline marketing efforts. Banner ads/enewsletter sponsorships.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing & Strategy 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Offline marketing efforts. Banner ads/enewsletter sponsorships.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Paid Content 155

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 155

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Or they hire a paid media agency to display banner ads. Because all the kids are on the ‘gram these days!) Let’s dive in. Let’s dive in.

Traffic 325

Traffic Paid Search Agency Research Marketing Websites 325

Biznology

NOVEMBER 5, 2013

If you embed your address into the graphical banner at the top of your site, it’ll be invisible to Google, even if you embed that address into the alt tag. Content Marketing Insight: How to Write Web Copy That Ranks Well Post-Google’s Hummingbird Update (business2community.com). ” Give Value to Google.

Spending 80

Spending Paid Search Agency Google SEO 80

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

Moz

MAY 26, 2020

This piece is coming from the perspective of Erika Austin, who has worked in digital marketing for Logic Supply since 2009, with special credit to Tim van der Horst in our Netherlands office who led the roll-out of the new domain and the resulting SEO recovery efforts. Phase two: pre-launch preparation. Redirect specification.

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. The internet has removed the traditional intermediary between brand and consumer and provided an unprecedented platform for accessibility and scale.

Video Marketing 293

Video Marketing Content Marketing Planning Best Practices 293

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. I have developed more than a dozen education modules, including my six-part Outside-In Search Marketing LiveLesson series, which I recorded and released through IBM Press.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Lenny's Newsletter

SEPTEMBER 5, 2023

Our third or fourth employee was a part-time contractor out of the Bay Area, and he called the people he knew, like at Greenhouse Software, where he had consulted and had buddies, and asked if they wanted to try it out. We just sort of levered our way up into bigger and bigger markets that way. But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

FEBRUARY 5, 2010

link] Jan Schwartz I like the image in option 2 and the banner colors, but a little lighter, in option 3. shorten Social Media Consulting & Coaching to just “Consulting & Coaching&# ) and add Search to the end of the nav bar? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company.

B to B 40

B to B Paid Content Social Media CMS Development 40

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. They discovered the following: 87% use video in their marketing strategy.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Marketing Insider Group

OCTOBER 11, 2021

They are the driving force behind a great content marketing strategy, and research has found that content marketing is more effective than any other tactic. Your blog should always aim to drive customers toward the next logical action step like starting a free trial or scheduling a consultation. Scheduling a consultation.

Paid Search Agency 273

Paid Search Agency Companies RSS Ad Frequency 273

Single Grain

JULY 5, 2019

Podcasts have emerged as both a viable media channel and an effective marketing one. Get A Free Consultation. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. A Brief History of Podcasting.

Marketing AI 111

Marketing AI Banners Startups RSS 111