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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

Sales and marketing experts , Televerde, saw a 4x increase in ranking keywords after prioritizing the connection their content made with their audience. There was just one problem: they didn’t have the bandwidth to create new content consistently. And, we’re featuring the cold hard facts to prove it. 3…2…1…Action!

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How to Make Your Team Believe in Content Marketing

Marketing Insider Group

The next time you’re on the prowl for a how-to or a home remedy for a cold, you might notice the components of search engines like Google. . How nice of you, Google, to want visitors to stay on your site and your site only. You’ll need to consider a publishing cadence that works for your team’s bandwidth. Direct Competitors.

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B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them. here’s how. Inform and educate. Just so you know.

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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

The introduction of generative artificial intelligence (GenAI) into the search experience via Google’s SGE and Bing’s Deep Search has caused unprecedented search ranking volatility. It’s also common for keyword research to be misaligned with business objectives. The result?

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. With over 3.5

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Google Alerts: how it works and why it doesn’t

Contify

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Is Google letting Google Alerts fail? I created an alert for “SEO”.

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How marketing automation empowers your team, and whole org

Sprout Social

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. And customers who use tools that integrate seamlessly with your product will respond to different messaging than those who don’t already have integration-friendly products.