Webbiquity

MAY 16, 2023

UGA, GA4, and Privacy But first, a quick note about privacy. Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. All of the alternatives below have stronger privacy protections built in. If GA4 will meet your needs going forward, great!

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. and B2B marketers (yes, CPRA also applies to business contacts!) It’s not just data privacy legislation that’s changing the game for email. Still, the explosion in U.S.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Martech

MARCH 16, 2022

The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers, especially with fewer live conferences and in-person meetings in the last two years. More important than just habits, the B2B customer’s needs have changed. The post Good morning: B2B is adopting D2C habits appeared first on MarTech.

Privacy Protection 101

Privacy Protection B2B Privacy Conference 101

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. The annual cost can go up over $2 million annually when adding in privacy protection tools and other technology that makes the DCR usable. What are current and emerging use cases for DCRs?

Privacy Protection 132

Privacy Protection Paid Search Agency Advertising Agencies Work Management 132

Square 2 Marketing

OCTOBER 11, 2021

Apple recently began rolling out its new iOS 15 privacy features , including Mail Privacy Protection. This update is a big win for customer privacy, but it may impact your marketing efforts.

Privacy 71

Privacy Privacy Protection Features Marketing 71

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. These shifts are in response to a greater demand for data privacy and transparency into how consumer data is measured and used.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. In a Cookieless World, First-Party Data Will Become the Bread and Butter of B2B Tech Marketing.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Navigate the Channel

JULY 12, 2023

Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. Email is a staple in B2B marketing, but it’s too often taken for granted. Eighty-three percent of B2B marketers use email engagement to track content performance. What are the specifics? Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

MAY 24, 2022

Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Martech

JULY 5, 2023

The bigger concern for all of big tech is that the data privacy and protection war is heating up,” he says. billion for privacy violations The decision. The ruling says users’ privacy interest overrides the “legitimate interest” argument of Facebook to personalize ads. Dig deeper: EU fines Facebook $1.3 Get MarTech!

Rules 109

Rules Facebook Privacy Protection Gartner 109

Martech

FEBRUARY 16, 2023

As part of their Building for Privacy Series, the organization also released a primer for clean rooms that outlines the industry with definitions and concepts, and includes a roadmap of future clean room proposals and initiatives. The standards will remain open for public comment for 60 days, until April 17, 2023.

Privacy Protection 100

Privacy Protection Advertising Agencies Privacy Vendors 100

The Customer

APRIL 14, 2020

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

NetLine

AUGUST 16, 2019

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. In short, “Privacy Shield is an agreement between the EU and US allowing for the transfer of personal data from the EU to US.”

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45

Sana Commerce

AUGUST 22, 2023

Streamlining permission management with Usercentrics Usercentrics believes in creating a healthy balance between data privacy and data-driven business, by delivering solutions for every size enterprise. Usercentrics expressed their commitment to customer privacy protection, stating: “We believe individuals have the right to privacy.

Advertising Agencies 52

Advertising Agencies Enterprise Management Privacy Protection Work Management 52

Martech

DECEMBER 22, 2021

There are a lot more insights that marketers need, especially with the release of Mail Privacy Protection that was in iOS 15 that came out in September.” Email is not the whole story, of course, as B2B follows B2C into the new environment of customer journeys orchestrated across multiple channels.

Email Marketing 136

Email Marketing Ethics Privacy Protection Deliverability 136

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox. At Litmus, we serve both B2C and B2B audiences.

Ad Building 87

Ad Building Privacy Privacy Protection Email Marketing 87

Martech

OCTOBER 18, 2021

Keeping pace with privacy laws and practices. “We’re We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. Privacy laws in Europe and in some U.S.

Marketing Automation Services 108

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 108

Navigate the Channel

SEPTEMBER 15, 2023

RELATED: 5 Emerging Marketing Channels for B2B In recent years, Artificial Intelligence (AI) has emerged as a game-changer in the field of digital marketing. Bonus Trend #4 – Data Privacy and Personalization As data privacy concerns grow, marketers must prioritize ethical data usage.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Many of our B2B and B2C clients are facing challenges now because they depend on open to confirm actions or show legitimate intent. Apple’s privacy changes are here.

Open Rate 139

Open Rate Email Marketing Planning Click Rate 139

Circle Studio

MAY 31, 2018

While all European Union (EU) businesses should now be fully compliant with the General Data Protection Regulation (GDPR), B2B firms based in the United States are still wondering what GDPR means for them. While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S.

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Sprout Social

FEBRUARY 26, 2024

Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. A reminder that even B2B social customer care should be person-first. The play: B2B brands, this one’s for you: Humanize. And that includes on their service channel of choice: social media.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Martech

SEPTEMBER 22, 2021

RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Read more here. iOS 15 and letting go of open rates. But the platforms that power these activities continue to evolve. Read more here.

Marketing Automation Services 126

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 126

Adobe Experience Cloud Blog

JANUARY 6, 2011

by Josh Aberant These are exciting times in privacy. The end of 2010 is proving to be a formative time for new privacy protections. We’ve seen three major new privacy proposals within the last month. At the start of December the FTC came out with their privacy review report and recommendations.

Privacy 48

Privacy Online Marketing Privacy Protection Marketing Proposals 48

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Account-based marketing — particularly for B2B brands — helps improve the customer journey by centering marketing, sales, and customer service around accounts.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Martech

SEPTEMBER 2, 2021

Today, we’re still focused on moving the needle, but we have many more outside things to distract us — new privacy regulations, changing technology limitations, new challenges to customer engagement, changing customer sentiment and more. . Opens are an expression of intent for B2B marketing. Hello, Clubhouse and TikTok.

Email Marketing 130

Email Marketing Open Rate Privacy Protection Ad Frequency 130

Valasys

AUGUST 29, 2023

Unlike traditional mass marketing, ABM tailors content and messaging to resonate with individual accounts, making it a powerful strategy in B2B marketing. Traditional account segmentation in B2B marketing typically relies on manual processes and predefined criteria such as industry, company size, and location.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Onalytica B2B

MARCH 16, 2016

We saw a number of major announcements from top brands not just in the mobile sector, but in other areas as well including virtual reality, app ideas, 3D printing, privacy protection and backend solutions. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”. Consumer Choice : (a.k.a.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. What Is the Privacy Sandbox?

Privacy 64

Privacy Paid Search Agency Advertising Agencies Google 64

Zoominfo

MAY 10, 2022

2022 is proving to be a critical year for data privacy in the US. While data privacy protection has been around for several decades — the EU’s Data Protection Directive was enacted in 1995 — every wave of new laws requires companies to refine their practices.

Privacy 100

Privacy Personalization Zoominfo Privacy Protection 100

Litmus

FEBRUARY 27, 2024

The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. At Litmus, we serve both B2C and B2B audiences.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Zoominfo

AUGUST 11, 2022

This policy disclaimer is required under privacy laws like the General Data Protection Regulation (GDPR) and the ePrivacy Directive , to give consumers more control over how their data is collected and used. While there are data privacy laws in place in many countries, no single overarching privacy law covers the entirety of the US.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Oktopost

FEBRUARY 1, 2023

Social media is the new business card—it’s more than a trendy marketing tool for any B2B organization; it’s a necessity. With 75% of B2B buyers using social media to make purchase decisions, it has become an essential tool for every business. CCPA California Consumer Privacy Act). What is social media compliance?

Social Media 62

Social Media Advertising Agencies Paid Search Agency Media 62

Hinge Marketing

MARCH 12, 2020

Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Naturally, an effective B2B website design strategy needs to address the unique needs of the professional services firm and its buyers. Many professional services websites aren’t as good as the firms they represent.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Martech

NOVEMBER 17, 2021

The Apple Mail Privacy Protection feature forced us to revise “set and forget” automations. Apple MPP is forcing B2B companies that base their message track automations on email opens to revise that tactic. . Updating “set it and forget it” automation also breeds new respect for email.

RFP 122

RFP Privacy Protection Enterprise Management Privacy 122