KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? .

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Outbrain

NOVEMBER 16, 2022

Getting that top spot on the first SERP, even before the organic results, is one of the keys to gaining visibility, clicks, and conversions. For those of you in the B2B market, LinkedIn Ads is probably your essential paid traffic source. If you’re in B2B marketing, then don’t overlook LinkedIn. LinkedIn Ads.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

KoMarketing Associates

MARCH 12, 2019

Pop quiz: Which is better for B2B lead generation? According to our survey of how B2B marketers are doing lead generation , search engine optimization beats “paid search or online advertising” for tactical effectiveness in lead generation. A) Pay per click search advertising. B) Search engine optimization.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. Guest post by Juno Yates.

Design 278

Design SEO Keywords Marketing Analytics Tools 278

KoMarketing Associates

JUNE 1, 2016

These changes will have lasting implications for B2B marketers. Take a look at the new layout of Baidu’s search engine results page: Implications for B2B Marketers. These major changes have only been in place for about a week, but it will affect search engine marketing in China going forward for B2B marketers.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console. Specific domains. Publisher size.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

MAY 14, 2019

For example, instead of targeting a particularly competitive term like “marketing automation,” start by targeting a more specific term like “b2b marketing automation examples.”. Evaluate Top SERPs. While incorporating the keyword in your content is absolutely essential, it’s also important that you’re not forcing it.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

MAY 13, 2020

As a content marketer, I see these as empty plots of prime real estate calling my name. If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is B2B content marketing?” Most of the results we see appearing in featured snippets come from a result on the first page of SERPs.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

DECEMBER 11, 2018

b2b marketing for generation z. So how can B2B marketers begin to target Generation Z? In fact, the equivalent to almost an entire day each week (23 hours) is spent on average watching videos online. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

SEPTEMBER 14, 2017

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. In this post, I will introduce seven items that B2B marketers should pay attention to when practicing Baidu SEO. percent were search engine users.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

MARCH 17, 2015

For more information, I wrote about the mechanisms that B2B marketers can use to leverage structured data here and here specifically. Direct Answer Example: Action Items for B2B Marketers? Keyword research is only one part of the equation for B2B marketers looking to improve their performance in Google over time.

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Build Brand Awareness. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers. Any other ideas about how to deal with legacy B2B content? Final Thoughts.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

APRIL 20, 2017

While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy. B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site. Make Sure It’s Worth The Effort.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

APRIL 14, 2015

In this post, I will walk you through what you need to know about the update and share how we have helped our B2B clients prioritize mobile initiatives and set expectations internally regarding the impact the update might have on organic traffic performance. Are transactional landing pages of your B2B competitor’s mobile-friendly?

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

FEBRUARY 14, 2017

But it also presents a digital marketing opportunity for B2B organizations. Seasonal SEO is a tactic online marketers can use to drive more organic traffic and gain more visibility to their sites during seasonally-specific peak traffic periods. I’m talking about seasonal SEO.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

KoMarketing Associates

FEBRUARY 19, 2019

For example, if I see a certain piece of content moving up the SERPs or I see a piece of content switched out of a specific SERP, it helps me make decisions on next steps. We use rankings as a guide but at the same time, they can be good indicators of what Google is doing.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

DECEMBER 8, 2016

In addition, the AMP logo will be added to your optimized pages (as discussed above) in the SERP. AMP should definitely be a top priority for B2B marketers heading into 2017, and although it’s not currently a ranking signal, it very well could be in the near future. Final Thoughts. Overwhelmed?

B2B Marketing 120

B2B Marketing B2B Validation Mobile Marketing 120

KoMarketing Associates

DECEMBER 8, 2016

In addition, the AMP logo will be added to your optimized pages (as discussed above) in the SERP. AMP should definitely be a top priority for B2B marketers heading into 2017, and although it’s not currently a ranking signal, it very well could be in the near future. Final Thoughts. Overwhelmed?

B2B Marketing 120

B2B Marketing B2B Validation Mobile Marketing 120

KoMarketing Associates

MARCH 3, 2015

A B2B PPC Optimization Checklist. For campaigns that fall within the top advertising positions Sitelinks should be utilized to gain additional real estate on the SERPs and to bring attention to related products and services. B2B Online Marketing Blog Search Engine Advertising'

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

APRIL 18, 2017

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Content Appearing in SERPs.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

JULY 10, 2014

Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. Another major perk of Google+ for B2B organizations is the integration of Google Maps, Places, and business profile pages. It’s a Good Cross Between Facebook and LinkedIn.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

OCTOBER 9, 2018

As we start the fourth quarter of 2018, marketers begin to think about their plans for the coming year. If a B2B marketing plan for 2019 is already in place, it is easier to be more organized and on the same page as everyone is out for the holidays and new year. What reports are the most important depends on what your goals are.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Analyze the First Page of SERPs. How To Blend B2B SEO Into On-Site Content Development. Final Thoughts.

SEO 141

SEO Long Tail Marketing SERP Content 141

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

MARCH 19, 2015

I also recommend checking out Mark Traphagen’s recap of the Direct Answers panel, which covered a lot of information on how direct answers are transforming SERPs and what businesses can do to ensure their content is shown. If you want to see what’s happening in the SERPs, pick up your phone and search. Mobile First is a Real Thing.

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

MAY 15, 2014

While I had aspirations of becoming a world-famous sports writer (far-fetched), I didn’t realize the potential of applying my journalistic skills to B2B marketing until I interviewed for a content role here at KoMarketing, and then the light bulb lit up. Google’s SERPs offer a quick-fix for this issue.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

DECEMBER 27, 2016

As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. From Andrea Cruz Lopez.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

NOVEMBER 15, 2018

Many marketers still struggle to align these imperative areas of online marketing. We can’t control what Google is displaying for our priority keywords, but we can take advantage of the SERP features appearing. As we know, the online marketing landscape is constantly changing. Not so much.

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

DECEMBER 27, 2016

As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. From Andrea Cruz Lopez.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

DECEMBER 15, 2015

In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy. One of the biggest changes this year has been the growth of rich answers in SERPs. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

FEBRUARY 21, 2017

Of course, when searching for your brand in the SERP, your clients should ideally show up on the top spot of the organic section. The beauty with running a branded PPC campaign is that not only are you almost guaranteed a top spot of the paid section of the SERP, but you also have more control on where those ads drive to.

Activities 136

Activities Campaigns Brand Identity Branding 136

Valasys

MARCH 18, 2019

Unlike organic traffic, paid traffic is one of the fastest ways to acquire new B2B leads but the problem of too much noise on the search engine result page (SERPs) makes creating profitable Pay-Per-Click (PPC) B2B campaigns really difficult. billion in PPC ads! So what is PPC?

PPC 49

PPC SERP Landing Pages Advertisements 49