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Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

Pop quiz: Which is better for B2B lead generation? According to our survey of how B2B marketers are doing lead generation , search engine optimization beats “paid search or online advertising” for tactical effectiveness in lead generation. A) Pay per click search advertising. B) Search engine optimization.

PPC 205
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7 Baidu SEO Fundamentals B2B Marketers Need to Know

KoMarketing Associates

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. In this post, I will introduce seven items that B2B marketers should pay attention to when practicing Baidu SEO. percent were search engine users.

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Search is Evolving, So Should Your Approach to SEO Content

KoMarketing Associates

Many marketers still struggle to align these imperative areas of online marketing. You know you are entangled in SEO when you hear Penguin, and you think of link building schemes instead of this little guy. This should certainly be considered when thinking about link building tactics. Not so much.

SEO 121
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3 Top Takeaways from SMX West 2015

KoMarketing Associates

This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed. If you want to see what’s happening in the SERPs, pick up your phone and search. So without further ado, here are my top takeaways from SMX West 2015: 1. #1 Conversions.

SERP 120
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Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Instead, it is a mixture of optimizing and amplifying new and old content that meets consumer needs to enhance brand awareness, and capture social signals and links to rank higher in SERPs. Link Building Is All About Quantity. The more links you acquired, the better. All Links Carry The Same Weight.

SEO 120
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5 Things I Learned About Digital Marketing in 2015

KoMarketing Associates

Fortunately, or unfortunately, SEO has evolved into many things and while there have certainly been arguments made about what SEO is or is not, in my opinion, SEO now goes beyond technical website changes, keyword research, and link building. In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy.

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SEO Is Continuing to Evolve In 2018 – Ensure That Your On-page SEO Is Optimized For Change!

EMagine B2B Blog

One of the most viewed aspects of a page within a SERP is its description, which many tend to neglect after their site has gone live. Before any link-building, social media advertising, or guest blogging, make sure you site and content demonstrate authority.