PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. B2B data gets used every day in large organizations who use outbound sales to grow.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. B2B data gets used every day in large organizations who use outbound sales to grow.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Tony Zambito

MARCH 6, 2016

There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. Which is, a majority of buyer persona development efforts are focused on reinforcing incorrect assumptions about B2B buyers. Myths Hurting B2B Marketing And Sales.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

B2B Digital Marketer

OCTOBER 13, 2020

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. 01:20 – Joey Knecht’s background in B2B Digital Marketing. 07:23 – Rethinking marketing and sales.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. In other words, approximately 80% of marketing and sales investments are going towards 20% of the buying decision. by Creative Stall.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Tony Zambito

JUNE 26, 2016

The term, audience development , has become more ubiquitous in the world of marketing. A recognition of the growing importance of digital content marketing to overall marketing strategies today. For B2B CMOs, the idea of audience development and engagement can be perplexing.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104

Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. by Juan Pablo Bravo.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

Tony Zambito

OCTOBER 26, 2015

Importance Of B2B Ethnography Grows In The Digital Economy. An important aspect essential to this transformation is how people and businesses interact. In order to see how behaviors and interactions are changing, CEOs and CMOs will need to embrace B2B ethnography. Ultimately resulting in larger deal sizes.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows.

Lead Gen 136

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring 136

MLT Creative

JUNE 16, 2010

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space.

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

Online Marketing Institute

FEBRUARY 22, 2011

We are always trying to stay on top of the B2B trends in the marketing industry. What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Tony Zambito

JULY 17, 2016

But was it something that was going to really transform our marketing? I believe this perspective from a Senior Director, Marketing from a SaaS and Cloud-based provider I interviewed a few months ago edifies this point: “It was an interesting process. Transform Marketing. Yes, we used the help of a third-party firm.

Intent 100

Intent Buyer Personas CMO Work Management 100

Tony Zambito

SEPTEMBER 28, 2016

In business-to-business and consumer industries, the influence of goal-directed behaviors can be significant determinants of how choices and buying decisions are made. As of late in the transforming world of marketing, the nomenclature of the buyer’s journey has come into vogue. Buyer’s Journey Is A Pursuit.

Buyer Personas 100

Buyer Personas Buyer's Journey Case Studies Buy 100

Tony Zambito

JANUARY 22, 2017

In the past five years, we have seen exponential disruption each year in multiple markets. Digital technologies and resulting transformation turning markets literally inside out. Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

JANUARY 24, 2016

At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing. One thing that is clear is the dynamics of markets, customers, and sellers continue to unfold in new ways. What Should Guide Marketing? by Anton Scherbik.

Planning 100

Planning Buyer Personas Paid Search Agency Marketing & Strategy 100

markempa

OCTOBER 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Tony Zambito

SEPTEMBER 6, 2016

If you are a CMO or a marketer and you find yourself having a sudden realization that perhaps you are not quite sure of the differences, you will be in a lot of good company. The value of customer segmentation is it can tell you where to point your marketing and messaging. And, it can help gauge the size of a market opportunity.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

MarketJoy

JUNE 25, 2018

Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. The Relevance of Outbound Marketing. Written By. Rahul Thakur.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

ANNUITAS

AUGUST 30, 2011

HHS), a direct marketing services company that offers the widest variety of integrated, multichannel, data-driven solutions for top brands around the globe. Gary Skidmore, president of Harte-Hanks Direct Marketing, said, “ The Annuitas Group offers powerful insights to benefit clients who focus on B2B marketing.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

markempa

FEBRUARY 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In 2005, 3.5

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

MLT Creative

JULY 30, 2010

With that in mind, I’m an agency guy, so from an agency perspective in the B2B space, the number-one hardest thing seems to be getting buy-in from our clients. In fact, I welcome it, because each time we overcome these objections to inbound marketing, it makes us a better partner for our clients.

Inbound Marketing 40

Inbound Marketing Advertising Agencies B to B B2B Marketing 40

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. A Step In The Right Direction.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

MLT Creative

NOVEMBER 16, 2010

If you’re like me, you’re a bald, 30 something, B2B marketer. If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. Let me break it down for you. How is that possible?

Social Media 40

Social Media Allocation ROI B to B 40

EMagine B2B Blog

FEBRUARY 27, 2018

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). Before I dropped out, I found my college marketing courses to be relatively ineffective. Direct Mail Copy that Sells. Permission Marketing.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

markempa

AUGUST 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Tony Zambito

NOVEMBER 8, 2015

While in B2B marketplaces, these approaches may represent first-time efforts brought on by rapid changes in digital technologies and buying behaviors. Emotions are factored into maps : emotions are a significant portion of buying behavior and decisions today in B2B. Understanding Buyer Interactions Matter. Related articles.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. Marketing since has turned to buyer profiling to do so.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

EMagine B2B Blog

FEBRUARY 27, 2018

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). Before I dropped out, I found my college marketing courses to be relatively ineffective. Direct Mail Copy that Sells. Permission Marketing.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Tony Zambito

JANUARY 29, 2017

Relying on a status quo of traditional means such as focus groups, win/loss oriented interviews, surveys, and buyer interviews that are grounded in conventional yet outdated sales and product marketing concepts. Especially as related to the veiled covering of old sales and product marketing methods and presenting as an expert method.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They have it wrong.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

JULY 21, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Tony Zambito

DECEMBER 13, 2015

When marketing and sales leaders often think about how buyers make decisions, they are viewed through a prism of buyers making rational and process-driven decisions. Leading to many strategies and tactics devoted to attempts to market or sell to the rationale behind decisions and buying processes. by Gregor Črešnar.

Buyer Personas 100

Buyer Personas Lead Ranking B2B Sales Research 100

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Since this was for a B2B. However, show-specific blogs were written and promoted via Twitter and LinkedIn.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40