B2B: Where Social Media Meets Direct Marketing
SEPTEMBER 24, 2012
Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. In B2B, social media and direct marketing have—in other words—met, hit it off, and developed a long-term relationship.