KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

ViewPoint

FEBRUARY 11, 2014

A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. Click to start video at this point — Ruth recently collaborated on a study of B2B marketing. Inbound marketing is tough to scale.

Trade Show 120

Trade Show Cold Calling Emarketing Sales Qualified Leads 120

The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. What is a B2B Influencer?

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Only B2B

DECEMBER 23, 2019

B2B Demand Generation Strategies: 6 Essential Components. According to eMarketer 62.6 For example, beauty brands tie up with fashion bloggers to get through their target audience. appeared first on Only-B2B. I am not surprised. With marketers who use demand and lead generation interchangeably, this is an expected result.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Only B2B

JANUARY 18, 2018

B2B Demand Generation Strategies: 6 Essential Components. According to eMarketer 62.6 For example, beauty brands tie up with fashion bloggers to get through their target audience. The post appeared first on ONLY B2B. I am not surprised. Case studies are winners too! percent of U.S. But is that enough? Not really!

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Only B2B

DECEMBER 23, 2019

According to eMarketer 62.6 For example, beauty brands tie up with fashion bloggers to get through their target audience. appeared first on Only-B2B. A Case studies are winners too! percent of U.S. agency executives generated targeted leads using client case studies posted on the company’s website. But is that enough?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies.

Resources 120

Resources B to B Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ). 60% of marketers create at least one piece of content each week ( eMarketer ). ©iStockphoto.com/frentusha; bertos.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. eMarketer ). B2B marketing is often misfocused. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Blog Posts Most Valuable B2B Marketing Content. Keith Pigues.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency B2B 40

ANNUITAS

FEBRUARY 9, 2012

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. How important is it in a B2B demand generation strategy to incorporate story telling?

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. WARC) 94% of B2B marketers implement ABM strategies. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. alone boasts approximately 32 million bloggers as of 2022.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

markempa

JULY 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

NOVEMBER 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Marketing Insider Group

NOVEMBER 11, 2010

This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" It is also based on questions that were asked during many of the sessions.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

markempa

JUNE 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Allison Mooney. allimooney. Amber Buhl. ardath421.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

markempa

FEBRUARY 3, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Webbiquity

APRIL 26, 2010

101 Tips from 50 Small Business Bloggers by Open Forum. 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference by Modern B2B Marketing. What made the Digital Marketing World-Go-Round? In Social Media, It’s Not Just Business, It’s Business-To-Business by Brian Solis. ** 5 Stars.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Anything Goes Marketing

JULY 15, 2006

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. Bloggers are not those types of people. Technorati tags: business blogs , GM , Emarketer

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Bloggers over-hype RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

LeanData

NOVEMBER 17, 2015

I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight. And it’s not just the marketer’s vocabulary, he concluded, that’s changing at a remarkable pace. “I It matters.

CMO 66

CMO Startups B2B Thought Leadership Paid Search Agency 66

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. How to Take Advantage of the New B2B Buying Behavior by Fast Company. How Tech Buyers Consume Content: New Findings from TechTarget by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. B2B Newsletters ussually come out once a month or quarter as you don't want to push too much content at a prospect or customer for fear of the nasty "unsbubscribe". BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

The Effective Marketer

MAY 9, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee is a B2B Marketing Strategist. Marketo's Modern B2B Marketing.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

LeanData

NOVEMBER 17, 2015

I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight. And it’s not just the marketer’s vocabulary, he concluded, that’s changing at a remarkable pace. “I It matters.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

LeanData

NOVEMBER 17, 2015

I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight. And it’s not just the marketer’s vocabulary, he concluded, that’s changing at a remarkable pace. “I It matters.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

Hubspot

JANUARY 7, 2014

3) eMarketing Association Network. This community, managed by the eMarketing Association, is intended for anyone who''s interested in marketing, as it focuses on topics related to social media, search, email, mobile, and general inbound marketing. 5) B2B Technology Marketing Community. 6) B2B Marketing. Are you a blogger?

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? B2B Marketing ). 4 B2B Marketing Stats. Consumerization of B2B marketing?

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Webbiquity

OCTOBER 16, 2012

eMarketer ). eMarketer ). Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). The two most popular blogging platforms are WordPress (used for 43% of all blogs) and Blogger (35%).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

WebMarketCentral

SEPTEMBER 15, 2008

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. I was most interested in learning that the average SEM conversion rate for B2B technology companies is 2.8%.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20