KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. B2B digital marketers have an opportunity to directly engage with their audience through these channels.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network. B2B Technology Marketing Community.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Zoominfo

MARCH 12, 2018

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. The post B2B Programmatic Advertising for Beginners appeared first on ZoomInfo Blog.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Martech

SEPTEMBER 9, 2022

this year — surpassing $20 billion, according to industry research eMarketer. B2B firms will increase martech spending less this year and next as well. Spending by B2B firms will rise 14.6% Source: eMarketer , August 2022. B2B martech spending will reach $6.6 B2B martech spending will reach $6.6

Spending 98

Spending Emarketing Gartner Comparison 98

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. eMarketing Institute’s Free Online Marketing Course & Certification.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on eMarketer 5.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners.

Analysis 229

Analysis Budget Programs B2B Work Management 229

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Yelp isn’t traditionally thought of for B2B listings, but because many other platforms pull in Yelp reviews, it’s important to at least claim the listing here.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Contently

AUGUST 15, 2017

Yet in B2B marketing, there’s a reason they’re still incredibly popular. According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics. But that doesn’t mean B2B events aren’t affected by the digital revolution.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Ambal's Amusings

OCTOBER 29, 2009

Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. Ambal Balakrishnan: Give us the background of how you gained an interest in B2B Marketing?

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Contently

OCTOBER 24, 2017

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. Mobile optimization and investment may be necessary for a lot of brands, but for B2B companies , its importance has been wildly overstated. ” At first glance, the narrative makes sense.

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). More than 70 percent of B2B buyers consume blog content while on their buyer journey. B2B marketers are more likely to use blog content in their marketing efforts than B2C marketers. Jumpshot ). Moz ). ( serpIQ ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

DECEMBER 15, 2021

B2B Content Marketing Studies and Research. More than 75 percent of B2B marketers now use agency partners in their ABM efforts. More than three fourths of B2B marketers are now using — or are planning to use — an agency partner to assist them in their account-based marketing (ABM) efforts.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

B2B Marketing Exchange

JANUARY 24, 2024

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024.

ABM 52

ABM Account Based Marketing Emarketing CMO 52

KoMarketing Associates

SEPTEMBER 16, 2014

Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. B2B Online Marketing Blog Mobile Marketing mobile marketing responsive web design'

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Content is ubiquitous and at the core of every successful B2B marketing strategy. Content Marketing.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Biznology

OCTOBER 14, 2015

You’ll find out: New sources of B2B data you may not have known about before. Today’s most effective applications of data in B2B marketing. In this free 30-minute Biznology® webinar, Ruth Stevens shows you how to take advantage of B2B data as a source of leverage for business profitability. For more, visit www.ruthstevens.com.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. Is social media more of a B2C business?

Social Media 53

Social Media Emarketing Forrester Media 53

markempa

DECEMBER 19, 2016

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. appeared first on B2B Lead Blog.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. This tends to hold true in other B2B verticals as well. Case studies can be difficult to obtain.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Crimson Marketing

MARCH 19, 2015

Mastering B2B marketing innovation means going “beyond throwing around creative ideas and actually implementing change.” ” The top three organizational challenges driving innovation need, as ranked by B2B marketers, are: The pressure to deliver a consistent and positive customer experience (38%). Close-mindedness.

Lead Ranking 100

Lead Ranking B2B Emarketing Barriers 100

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

SEPTEMBER 25, 2014

Call me crazy, but I think this idea even applies in the world of B2B content marketing. The following is an overview of trends industry experts predict are on the horizon: (Sources: KoMarketing blog ; eMarketer ; Daily Mail ). B2B Online Marketing Blog Content Marketing' Sources: Ann Handley ; Lee Odden ; Top Rank Blog ).

B2B Marketing 120

B2B Marketing Content Marketing B2B Emarketing 120

ClearVoice

JANUARY 10, 2022

B2B content marketing studies and research: B2B content consumption grows again. If it seems to you that you are seeing more B2B content that is more engaging and effective, you aren’t imagining things. New research shows that B2B content engagement growth increased from 2020 to 2021. Click To Tweet. percent (2021).

Studies 124

Studies Research Emarketing SMS 124

Cintell

OCTOBER 29, 2015

This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers.

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content ( source ). MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

ViewPoint

MAY 9, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 The post The Rise of Voice Search (Infographic) appeared first on B2B Marketing Blog | Webbiquity. million people) now use a voice assistant monthly, up from less than 10% in 2018.

Marketing Management 174

Marketing Management Emarketing SEO Search Marketing 174

KoMarketing Associates

SEPTEMBER 16, 2020

And yet, many B2B marketers have still held back from adopting ABM. To help you launch or hone an ABM program, we’ve assembled this 8-step plan for implementing account-based marketing into your B2B strategy. B2B firms no longer have room for Sales and Marketing to be out of sync. Start Small and Design for Scale.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Biznology

JUNE 23, 2017

eMarketer ). TYPE OF BUSINESS: B2C or B2B? Google is both B2C and B2B because it is based on keywords that represent a need that either a B2C or B2B target is searching. Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( Should you be using one or the other?

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

KoMarketing Associates

JUNE 27, 2019

Statistics from eMarketer recently discovered that total digital ad spend in the U.S. As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. is set to grow 19 percent to $129.34 billion in 2019, and account for 54.2 percent of estimated total US ad spending.

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter. of all online ad revenue in 2013 ($3.17

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. The post How Your B2B Content Programs Can Better Support ABM Throughout The Complete Buyer’s Journey appeared first on PathFactory.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

ViewPoint

APRIL 25, 2011

Yet B2B marketers seem to be more focused on lead generation than the rest of the process. Social media is at the top of nearly every B2B marketer’s priority list. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Is that a problem?

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

Digital B2B Marketing

SEPTEMBER 20, 2012

Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? Information on their consumer profile is far less valuable in a B2B context.

Buyer Personas 100

Buyer Personas B2B Marketing Paid Search Agency B2B 100