Contently

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. The presentations are smoother and tighter. Not going to provide any more context than that.).

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Webbiquity

APRIL 28, 2020

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns.

Planning 311

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 311

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Social Media Stories. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. My former SAP colleague Scott Feldman and I proudly delivered the opening keynote at the very first ON24 Webinar World four years ago – now that seems like an eternity ago!

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

Webbiquity

SEPTEMBER 14, 2021

The data presented is based on a survey of more than 400 IT professionals who, as the study authors point out, “manage computer infrastructure and support the technology needs of their coworkers, a role that puts them in the position to know where and how the world will work in the future.” ” Hmm.

Work Management 302

Work Management Research Marketing Management Paid Search Agency 302

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation.

B2B Sales 108

B2B Sales B2B Buying Cycle Sales Qualified Leads 108

Martech

SEPTEMBER 7, 2022

Although much hype surrounds gaming and consumer-focused virtual spaces like Fortnite and Meta’s Horizon Worlds, a large portion of that $13 trillion pie will be dedicated to business communications. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Enterprise Management 110

Enterprise Management B2B Marketing B2B Marketing Management 110

Webbiquity

FEBRUARY 15, 2022

You also collect contact information from people who attend events, whether at an in-person tradeshow or a virtual presentation. It involves regularly reaching out to sales-worthy contacts (and existing customers) and presenting important information in the format and cadence that supports their journey.

Demand Generation Agencies 297

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 297

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. Your content should present your brand as a thought leader. Get Comfortable With Virtual Events. Get Your Lead Magnets Out There.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Martech

DECEMBER 28, 2022

Besides the fact that those with access to the internet are better off than 99% of the rest of the world’s population, there are many other reasons to feel hopeful as the new year approaches. (If Better B2B marketing in the metaverse. No more mind-numbingly passive (and boring) virtual events.

Trends 115

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 115

Zoominfo

AUGUST 1, 2018

In our increasingly digital world, new technologies constantly emerge and change the way we interact with buyers. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. What is virtual reality and augmented reality? billion in 2018 ( source ).

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

Customer Experience Matrix

DECEMBER 13, 2020

digital out-of-home ads will combine with augmented and virtual reality to create a fundamentally new medium. Augmented and virtual reality are making great technical strides (how about an AR contact lens ?) “Apophenia” – seeing patterns where none exist – is both occupational hazard and job requirement for an industry analyst.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Martech

JUNE 6, 2023

The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment. Users will also be able to select virtual environments and adjust how much of their display is taken up by those environments.

Paid Search Agency 132

Paid Search Agency Merchandising Advertising Agencies Pricing 132

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Virtual Sales Training Resources. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Kaon

MAY 14, 2020

Traditionally, B2B companies focus on the details — lots of details. When we think of virtual “connection”, we typically think of connecting with other people, not content. B2B buyers want to be entertained in the same way they are by consumer-focused marketing. Let that sink in… eight seconds.

Generation 147

Generation Creativity B2B Sales Differentiation 147

Webbiquity

JUNE 30, 2020

Airlines around the world grounded more than 16,000 commercial aircraft and reduced the number of scheduled flights 63%. This may enable businesses to begin a transition to a new normal. Image credit: Free To Use Sounds on Unsplash. While the rates of infection may fall, the global pandemic is expected to have lasting effects on businesses.

Work Management 269

Work Management Marketing Management Skype Paid Search Agency 269

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. For me that is ITSMA , a confluence of all three. For me that is ITSMA , a confluence of all three.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Stevens & Tate

FEBRUARY 29, 2024

Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Noteworthy Marketing Trends and News 2024’s Super Bowl One of the nations traditions is sitting with loved ones and watching the yearly super bowl game. Read more here. Something different, new, and innovative.

Trends 90

Trends Marketing & Strategy Conference Lead Ranking 90

Heinz Marketing

AUGUST 17, 2023

As the final days of summer arrive, a powerful opportunity emerges for B2B professionals to embrace change and set the stage for a great transition into the fall season. Craft Content for Fall: Meeting B2B Needs Identify emerging challenges and trends within your industry your audience is likely to face.

Webinar Metrics 98

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 98

Biznology

JANUARY 19, 2021

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. It’s time for a change. Marketing must get involved. I asked Mark Dancer, a deep thinker on the subject, to help us consider the possibilities. Simply pushing distributors to carry inventory in the past.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I’ve probably had 2-3 of these “virtual coffees” a week during COVID. While I have connected with people for virtual coffees and happy hours, it’s just not the same.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Kaon

AUGUST 15, 2018

This revolution is already having a measurable impact on B2B enterprise sales and marketing, and the future will yield even more dramatic benefits as adoption grows. Immersive experiences fuse real and digital worlds, allowing people to visualize and interact seamlessly with real and virtual objects and environments.

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Oktopost

DECEMBER 20, 2023

AI has taken the world by storm, and especially since the launch of ChatGPT just over a year ago, it has significantly changed the way we work – and sales teams are no exception. But don’t worry, the rise of AI in B2B sales will not replace you. Jump ahead: Why Use AI in B2B Sales?

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Heinz Marketing

SEPTEMBER 18, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Thank you for the great read, Carey Nieuwhof. Bridging the Gap Between Live and Virtual Events. How to Build an Effective B2B Customer Retention Plan. What does it mean?

B2B 110

B2B Storytelling Content Enterprise Management 110

Martech

NOVEMBER 15, 2022

However, a new generation of remote work apps and virtual meeting platforms aims to fix that. Conference rooms hold more people for formal meetings, while a theater includes a “stage” for Zoom-style video presentations. Dig deeper: Top 3 marketing use cases for the B2B metaverse. Creating new meeting spaces in a digital office.

Work Management 94

Work Management Paid Search Agency Ideal Customer Profiles Distribution 94

Exo B2B

OCTOBER 10, 2023

When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing “great mass” Just imagine… Almost all the big names were announced, but not B2B Barbie! She arrived on stage initially dressed in pink with a white B2B Barbie T-shirt.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Launch Marketing

AUGUST 21, 2020

Since then, COVID-19 has compelled restructuring in many B2B organizations and marketing teams’ approaches and strategies for the foreseeable future. For a full guide to product launch success, download the B2B Product Launch Toolkit. Why is it important that B2B organizations continue to offer new products and services?

Service 133

Service Product B2B Conference 133

Heinz Marketing

MARCH 8, 2022

In summary, the Metaverse is a combination of virtual worlds and augmented reality that combines aspects of the digital and physical worlds. What is the value of the Metaverse for B2B Marketers? Individuals (clients, customers) are immersed in a world where they dictate their own experiences based on needs and wants.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Marketing B2B Planning 59

Martech

MAY 24, 2022

Two innovations marketers should stay abreast of are augmented and virtual reality devices. What is virtual reality (VR)? It helps bridge the gap between the digital and the physical world by overlaying digital elements in our immediate environment. What is virtual reality? We’ll cover: What is augmented reality (AR)?

Planning 138

Planning Marketing Management Marketing AI Paid Search Agency 138

Content Standard

FEBRUARY 2, 2021

The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. For larger events, some presenters will inevitably feel more comfortable recording their sessions in advance. Use good lighting.

Buzz 98

Buzz Event Marketing Webcast Lead Ranking 98

Marketing Insider Group

DECEMBER 1, 2023

In the B2B selling world there is near universal appreciation for the value of sales coaching. Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource.

B2B Sales 173

B2B Sales Effectiveness Work Management Marketing Management 173

Kaon

OCTOBER 13, 2020

But in a sense, the same is true of B2B contact. Among the most effective though is the implementation of a virtual 3D product strategy. Additionally, though, companies will need to make their counterparts in the business world want to interact again.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Vision Edge Marketing

APRIL 19, 2022

I know first-hand, that the world needs, values, and rewards people – marketers and others – who can truly transform businesses and our lives with data. My career started in marketing. There, I learned the value of data and why it was so important in my work. That made me think about exactly what I am doing as a DV. 2) Investigate.

Marketing AI 206

Marketing AI Work Management Marketing Management Paid Search Agency 206

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Heinz Marketing

MAY 22, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Three Ways to Build Customer Trust in an Increasingly Out-of-Control World. 8 Things that Make or Break a Virtual Presentation. The Hard Truth About Being a CEO.

B2B 109

B2B Enterprise Management Trust Marketing Work Management 109