Smashmouth Marketing

JUNE 14, 2010

My domain expertise is B2B Marketing and Sales, especially Demand Gen. Here are some use case scenarios I see for the b2b executive: Competition - Aggregate feeds from multiple buzz sources. Sales Enablement - Monitor sales and marketing asset libraries. allow you to create RSS feeds on specific searches.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Scoop.it

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. The two types of content curation.

Curation 79

Curation Newsletter Content Deliverability 79

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Chris Koch

JUNE 26, 2009

When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. My job is to learn about how to become a better B2B marketer and to share what I learn with others.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Savanta

APRIL 2, 2013

The power of surveys is that by speaking with just a proportion of the target market, the likely opinion of all can be deduced. Second, it is essential that those responses reflect the market structure. as not all survey techniques provide an equal opportunity for the target market to respond. Enjoyed this post?

Customer Surveys 120

Customer Surveys Bundling RSS Opinions 120

Savanta

JULY 20, 2012

Couple research findings with other internal or external information needed to make a fully informed decision, e.g. sales trend data, macro-economic data, industry analyst opinion. Enjoyed this post? Subscribe and receive new posts by email or RSS. This will expedite the recipient’s thought process. Be there for the long-haul.

RSS 120

RSS Paid Search Agency Case Study Case Studies 120

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. Social Media Marketing - The B2B process. Four Steps to B2B Social Success. It is perfect for data and knowledge-hungry marketers. Reading Time: 10 unfelt mins.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Savanta

FEBRUARY 1, 2012

I’ve been observing B2B marketers in their natural habitat. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Consumer marketers envy @cocacola’s score of 72. Interesting, but what’s a good score for a B2B brand?

Twitter 120

Twitter Brand Identity Branding B2B 120

KoMarketing Associates

OCTOBER 21, 2014

During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. How this relates to content marketing : The same can be said for content marketing.

Content Marketing 120

Content Marketing Content RSS Paid Search Agency 120

B2B Marketing Traction

JANUARY 19, 2012

A way to subscibe to the blog (typically an RSS feed). Are there any other must-have blog features, in your opinion? For help on blogging, social media, online (and offline) marketing, please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248. Feedburner seems to be a top choice.

Business Blogging 100

Business Blogging Features RSS Blogger 100

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is as important in the content marketing toolbox as is creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Hubspot

MARCH 31, 2020

Whatever the objective is, Facebook Insights can let you know how much your reach has grown, or you can invest in closed-loop marketing software to track the number of leads generated and the growth of your reach. link, or view any contest-generated traffic using an analytics platform or your marketing software. Measure Your Results.

Social Media 101

Social Media Media Rules Guidelines 101

Adobe Experience Cloud Blog

APRIL 26, 2011

by Crissy Vetere With the advancement of Marketing Automation and Revenue Performance Management , B2B marketers are now being taken into a new world of marketing that relies on customer driven, interactive, and cutting-edge practices that your professor probably never mentioned to you in Marketing 101.

Class 48

Class B2B Marketing B2B BtoB 48

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Albacross

APRIL 9, 2019

This is particularly true of the B2B world. But B2B is more demanding. That said, since you’re operating in the B2B world, you’re best served taking your time to find only the most valuable opinions. Build personalized B2B storefronts. You need to know that reason — so ask. Write suitable content, then trim it.

Brand Identity 56

Brand Identity Branding B2B Enterprise Management 56

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. There is no doubt that content curation is here to stay.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are also core to a successful social media marketing strategy. Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Smashmouth Marketing

JUNE 23, 2009

It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. My gut suggests there is a combination of all the opinions, although I opt for a more immediate (non pouncing) type of followup. RSS for tweets from the clan above.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

JUNE 22, 2009

It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. RSS for tweets from the clan above. Tags: nurturing leadlander demand marketing sales2.0 For what it touts itself to be, it does a great job.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Sprout Social

MARCH 8, 2019

Recent video marketing statistics note that 80% of people note that videos are helpful in making purchasing decisions. Simply put, its user base is not exactly friendly to businesses or marketers. Many consumers flock to Reddit solely because it’s free of promotion and marketing spam. So, what should you look for on Reddit?

Youtube 97

Youtube Eye-Tracking Ideal Customer Profiles Curation 97

B2B Marketing Savvy

AUGUST 11, 2009

If you like the read, please subscribe to my RSS feed. Read time = 2-3 minutes) One lesser known (but growing) aspect of a B2B outbound strategy is use of the typical news release more as sales collateral rather for its ability to gain editorial coverage. Posted in Client Side, Marcom for B2B, PR in a 2.0

RSS 40

RSS PR Advertising Agencies Media 40

Adobe Experience Cloud Blog

JANUARY 28, 2015

Alltop is an RSS-feed aggregation site that helps people ?scan You can submit your blog’s RSS feed to get it on an Alltop page. Old-school email is a powerful marketing tool. So, your ‘personal’ tweets still show up when someone does a search for your ‘professional’ opinion. Social Media b2b Consumer'

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

B2B Marketing Savvy

AUGUST 6, 2009

Last Saturday, my wife and two of her friends were trading opinions of two retail clothing outlets. In fact, much to my surprise their opinions of the brands were very different than I expected and were also evolving during the conversation. The risks have scaled enormously, with the opportunities. Literally 100s of responses ensued.

Advertising Agencies 40

Advertising Agencies Brand Identity Branding Peer-to-peer 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. Encourage your visitors to voice their opinions by leaving their comments.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. Conversational marketing is moving up to have a starring role.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Online Marketing Institute

OCTOBER 31, 2010

Give a boost to a marketing campaign? Senior PR practitioners need to understand how these tools fit within a larger marketing strategy. Find online buddies who are having fun with the tool : It may not be your idea of giggles, but you still need to develop an educated opinion on why the tool is attracting attention, anyway.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). You can follow any responses to this entry through the RSS 2.0 Emergence Marketing.

Social Media 100

Social Media Communities Wiki Work Management 100

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

JANUARY 4, 2011

Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. Thought Leadership As my client mentioned above, “blogs are just places where people can hear themselves talk about how smart they are…” Well, in my opinion, that’s only partially true.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Envy

FEBRUARY 16, 2022

Hosted by Sophos, the multi-award winning (we’re talking 15+ awards and counting from prestigious names like RSA) Naked Security blog offers news, opinion, advice and research on internet threats and security issues. In addition to news pieces and opinions (it invites contributions). Twitter: @NakedSecurity. Post frequency: Most days.

Resources 118

Resources Work Management Paid Search Agency B2B Marketing 118

Convince & Convert

FEBRUARY 5, 2010

A little too sterile, in my opinion. Just my opinion though… -Ralph [link] iFroggy Hey Jay, I voted for number 2, but I changed my mind. In my opinion, the more color the better! I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109