accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. At its basic level, the role of the CMO is to define its company’s strategic direction. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . GTM strategy best practices.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Retail influencers who participated! Know others who should be on our leaderboards?

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. We’re spending time arguing about who is right, and by then, you’ve already lost.”

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Smashmouth Marketing

SEPTEMBER 15, 2009

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen.

CMO 100

CMO Demand Demand Generation Agencies Marketo 100

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 284

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 284

Biznology

FEBRUARY 15, 2021

Avoid cookie-cutter invitation messages like “I’m trying to grow my network” or “I notice we’re in the same industry,” says Jeremy Woolf , fractional CMO. Do tag people who are truly relevant to the post. Craft each message afresh. Authenticity counts. Don’t make the very next message after the connection a pitch, advises Hall. .

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Content AI has now reached a critical inflection point in the market.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

6sense

AUGUST 27, 2021

But engagement, especially when using account-based marketing (ABM) in the B2B world, can be a tough nut to crack. 6sense’s B2B intent network monitors anonymous activity across millions of B2B sites, matches that activity back to specific contacts within the account, and to the account as a whole.

Account Based Marketing 48

Account Based Marketing ABM CMO Marketing AI 48

LEADership

JULY 29, 2014

Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. In a recent interview, Blair reminds marketers that technology has made it amazingly simple to ‘contact’ people but it is even more challenging now than ever before to truly ‘connect’ with people and build relationships.

CMO 40

CMO Marketing Budget Budget Programs Word of Mouth 40

Kaon

SEPTEMBER 22, 2015

Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple. Meet with sales and marketing every week to discuss results and new ideas. Meet with sales and marketing every week to discuss results and new ideas. Overall, organize operational.

Hubspot 100

Hubspot Conference CMO Buyer's Journey 100

Thinkers360

APRIL 14, 2024

Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Health & Safety influencers who participated! 49 Patrick J.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 72

Martech

APRIL 10, 2023

The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” Marketers don’t need more standalone tools, they need a platform. Oracle EVP Rob Tarkoff “Best of breed has jumped the shark. Make it simpler.”

Marketing Attribution 92

Marketing Attribution Enterprise Management Work Management Marketing AI 92

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Silent periods.

Marketing Automation Services 126

Marketing Automation Services Intent Marketing Automation Email Marketing 126

Customer Experience Matrix

NOVEMBER 5, 2009

Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. I hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University. Will Marketing automation and CRM remain separate?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. Tag People and Pages in Your Industry. Interview with Leela Srinivasan, CMO of Survey Monkey). Buffer found that for B2B companies, 16–25 words is the ideal length. Tag People and Pages in Your Industry. Hashtag Wisely.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Blog Marketing Interactions Twitter Ardath421. " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

ClickZ

SEPTEMBER 17, 2019

San Francisco-based Clearbit provides firmographic data for B2B sales on about 22 million companies, primarily in the U.S. Those B2B records are made available to firms looking to pitch sales, such as an office furniture seller trying to find which businesses have recently opened new branches.

CRM 58

CRM Ideal Customer Profiles CMO Paid Search Agency 58

Anything Goes Marketing

NOVEMBER 15, 2009

This sold out event brought together some of smartest marketers from all over the world. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. In this blog post, Jon lists out the major difference of the CMO role versus that of the VP of Marketing. Instead, you need to dig a little to find out these answers.

CMO 48

CMO Work Management B2B Thought Leadership Planning 48

Crimson Marketing

JANUARY 21, 2015

Research on corporate marketing initiatives of 50,000 of the World’s leading brands conducted by Jim Stengel, former Proctor & Gamble CMO, led to identification of the one common attribute which consistently predicted profitability: Brand Purpose— the “why” behind the brand’s existence. Demand Generation Podcasts'

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

PathFactory

JULY 6, 2022

“Any worthwhile CMO, CRO, or product marketer needs revenue intelligence to do their job and make decisions. Without content intelligence and buyer intelligence, there is no revenue intelligence.” . – Rowan Noronha, founder of The Product Marketing Community. The three elements of a WINning product marketing strategy.

Top of Funnel 52

Top of Funnel Buyer's Journey B2B Buyer Personas 52

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The Here are 6 reasons why you should embrace it.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Kaon

JANUARY 9, 2017

Original article published on Mobile Marketing Watch. . B2B sales and marketing apps have dramatically increased over the last few years with one-in-five people in the world owning a smartphone and one-in-seventeen people in the world owning a tablet (Source: BI Intelligence ). And by day 30, only 3.3% of Android users and 3.2%

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Ambal's Amusings

MAY 27, 2010

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. At a minimum, a B2B buyer is thought to: Understand the problem they’re trying to solve. The Opportunity for Marketers and Sales Teams.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Sprout Social

MAY 4, 2020

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. Michelle Wine Estates, and so many other superstars).

Promotion 79

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 79

Lead Liaison

JULY 26, 2017

I was working with one of our new clients the other day and they asked how successful companies get started with marketing automation. Let’s look at five awesome ways you can keep your marketing team on top of everything. Do you want to market to all CMOs in the state of Georgia in the entertainment industry?

Lead Liaison 52

Lead Liaison Organization Trade Show Tagging 52

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. Maneeza Aminy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

6sense

OCTOBER 15, 2018

It was incredible to host one of the breakout sessions this year at Gartner Sales & Marketing Conference in Las Vegas. While most companies are just starting their ABM journey, Olivier Thierry, CMO of Quorum Software has become a master. people participate in a typical B2B buying decision.

Account Based Marketing 66

Account Based Marketing ABM Marketing AI Top of Funnel 66

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. Tag people in posts.

Linkedin 103

Linkedin Peer-to-peer Brand Identity Branding 103

Marketing Insider Group

JUNE 16, 2014

The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. ” 222222 ;">The Times report mentions how the company is “woefully behind in its tagging and structured data practices.”

Tagging 100

Tagging Communities Marketing Report Curation 100

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration? Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Chris Koch

JUNE 26, 2009

When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. My job is to learn about how to become a better B2B marketer and to share what I learn with others.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100