Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Modern consumers are demanding. Personalization can help.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

ANNUITAS

DECEMBER 11, 2023

2 – AI-enabled Go-to-market Tactics Will Fail to Drive Lift; a Perpetual Growth Engine Framework Wil Be Necessary for AI to Thrive Many B2B organizations are increasingly turning to AI to solve the ‘ills’ of diminishing returns in their go-to-market. This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? percent of overall digital ad spending in the U.S., percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Marketing Insider Group

JANUARY 29, 2024

Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. “ChatGPT, I need some creative blog post title ideas for articles focusing on leveraging social media for B2B marketing.”

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

ANNUITAS

OCTOBER 31, 2023

You can’t just deploy AI within a use case and expect it to ‘figure it out’ — especially if there’s any concern about the integrity of the underlying data being used or critical dependencies on the activity to which AI is being applied. What are they tackling? “The Biggest Thing Missing from AI?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Zoominfo

SEPTEMBER 5, 2023

With new developments surfacing at breakneck speed, it’s more important than ever to remember that diverse and accurate data serves as the backbone for effective AI models. That positions data leaders at the heart of this global transformation, ushering in the next era of AI-ready data. The good news?

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges?

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Spiralytics

APRIL 25, 2024

This is where you’d want to extend CRM use rather than keep it to store customer data. We have some tactics to share that help harness your CRM into a powerful customer retention engine. Let’s explore ways to use CRM for data segmentation, customer support, customer feedback for improvement, and much more. #1:

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Martech

JANUARY 11, 2024

The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities.

Marketing Proposals 102

Marketing Proposals B2B Buyer Intent Acquisitions 102

Sana Commerce

APRIL 25, 2024

92% of B2B leaders have at least one frustration with their commerce tool: from requiring high levels of maintenance, to not accounting for the complexity that characterizes the businesses of so many product sellers. So, how do successful B2B businesses win online? Are you compromising on your commerce tool? How does that work?

Allocation 52

Allocation Work Management B2B Marketing Management 52

Tiecas

APRIL 5, 2024

See Why You Need an Industrial Marketing Engineer to Create Your Strategic Roadmap. The hurdles in industrial marketing strategy for manufacturers can seem daunting because the long and complex sales cycles involve many stakeholders, from engineers to purchasing and executives. Source ) Why is that?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Martech

APRIL 18, 2024

I started thinking about all the other subtle name changes that Google engineers had made to Universal Analytics (UA), which had signaled significant paradigm shifts in GA4: UA used data based on sessions; GA4 uses data based on events. UA provided data; GA4 automatically provides anomaly detection. Complete a tutorial.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Top Rank Marketing

SEPTEMBER 1, 2023

percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 The Conversation U.S.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Work Management 112

Work Management Marketing Management Product Differentiation 112

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Search engine optimization is the essential starting point. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Inbox Insight

APRIL 22, 2024

Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy. For B2B marketers at enterprise companies, understanding the significance of lead generation is essential in today’s market. The outcome?

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Heinz Marketing

JANUARY 28, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In B2B marketing, staying ahead of the curve is essential. This is where You.com comes into play, offering a unique and powerful platform for B2B marketers to expand their reach and enhance their marketing strategies. But what makes You.com so useful for B2B marketers?

Marketing AI 68

Marketing AI SEM Advertising Agencies B2B Marketing 68

Top Rank Marketing

NOVEMBER 9, 2023

This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. You’ll find an assortment of performance and optimization metrics listed in our forthcoming comprehensive guide to B2B search engine optimization. Search engines are evolving around search intent.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Top Rank Marketing

DECEMBER 1, 2023

Search Engine Roundtable How Are CMOs Chasing Consumers’ Attention? Adweek “Language can be complex or incredibly simple.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

DECEMBER 11, 2023

Data flexibility is also crucial in marketing technology. An open platform allows for easy data flow in multiple directions and the ability to change the data flow and filter it when introducing system changes. Marketers may need to give partners access to data, and an open platform facilitates this collaboration.

Marketing AI 116

Marketing AI Marketing Automation Services Work Management Marketing Management 116

Top Rank Marketing

APRIL 1, 2024

Step 2: Compile a content inventory The first step in the content audit itself is gathering a comprehensive list of all the content on your website, including blog posts, articles, product pages, and any other destinations where content is crawled. This makes managing a content strategy harder than it needs to be.

SEO 93

SEO Content Keywords Analysis 93