KoMarketing Associates

NOVEMBER 2, 2017

As CMOs look ahead to the New Year and beyond, research suggests that they will be moving from a more product-centric marketing strategy to a buyer-centric model. B2B marketers, in particular, have already been faced with similar challenges, according to previous research.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

KoMarketing Associates

AUGUST 3, 2017

Research now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

KoMarketing Associates

NOVEMBER 13, 2017

Research now shows that although marketers are interested in providing a personalized customer experience, they still lack the tools and data to do so on a consistent basis. The research showed that 61 percent of marketers’ top digital strategy is to build customer relationships. B2B Marketers and the Customer Connection.

Marketing Report 188

Marketing Report B to B CMO Paid Search Agency 188

The ROI Guy

NOVEMBER 19, 2009

Alinean and sales and marketing consultancy Sirius Decisions just wrapped up an important new webinar for marketers - B-to-B Marketing in a Buyer-Driven World. View the recorded webinar at: https://alinean.webex.com/alinean/lsr.php?

B to B 40

B to B Buying Cycle Webinar Metrics Consulting 40

B2B Marketing Directions

JANUARY 21, 2018

Customers 2020: The Future of B-to-B Customer Experience focused on how B2B companies should be preparing to meet changing customer expectations. In this research, study participants said they expected customer experience to surpass product and pricing as the key business differentiator by 2020.

Research 54

Research B to B B2B Custom Publishing 54

ViewPoint

FEBRUARY 8, 2017

So what can b-to-b companies do to get back on track? Send out a compelling direct mail piece highlighting fast facts based on recent b-to-b research, or host a webinar that speaks directly to the pain points your targeted industry is experiencing now. Don't wait for an inbound lead to come to you before you react.

B to B 120

B to B Cost per Lead Marketing Automation Services Inbound Marketing 120

BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. B2B, or B-to-B, or BtoB Marketing: General Stats. Research shows that 76% of B2B organizations have created a formal marketing plan. Source: HBR). Source: CMI).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

markempa

AUGUST 18, 2014

Marketing Research Chart: Question your assumptions for true customer-centric marketing [MarketingSherpa Research Chart of the Week]. Marketing Strategy b-to-b B2B business-to-business complex sale servant marketing' B2B Marketing: Embracing customer centricity [More from the blogs].

B to B 120

B to B Marketing & Strategy B2B Sales Paid Search Agency 120

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. Most importantly, the research uncovered and ranked content as to perceived value to buyers. in Solution, and 4.9

Research 40

Research B to B Webcast Content 40

Heinz Marketing

MARCH 26, 2022

B-to-B Marketing Doesn’t Have to Be Boring. Most people believe B2B marketing to be dry and dull, however what researchers have found leads to this assumption is that it’s not the product or services offered that are causing this image, but how it’s presented. Read more to understand how to conduct this effectively.

Analysis 97

Analysis B2B B to B Paid Search Agency 97

Avitage

JANUARY 28, 2016

Research from the analyst firm SiriusDecisions (B-to-B Content Creation Costs and Outputs) shows B2B organizations are challenged to identify their true content spend. Given the strategic imperative of content in the digital age, and the significant, mostly hidden spend on content, this new reality warrants executive action.

Cost 120

Cost Organization B to B B2B 120

Heinz Marketing

MAY 18, 2019

Conducting Market Research with Limited Resources. How to get that all important market research without costly, time-consuming resources. Say Goodbye to Gated Content and Hello to Conversation: B-to-B Spotlight. A look at why we need forecast accuracy, which may be different from what most sales leaders think.

B2B Thought Leadership 76

B2B Thought Leadership B to B Copywriting Forecasting 76

ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. When B-to-B marketers want to find new prospects, they have traditionally relied on two types of lists.

Resources 120

Resources B to B Work Management Marketing Management 120

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

AUGUST 1, 2011

Today's guest blogger, Tony Jaros, is Senior Vice President of Research at SiriusDecisions. As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at SiriusDecisions since the company's founding in 2001. Systematic, repeatable b-to-b demand creation is much like a marriage.

Lead Management 120

Lead Management Work Management Sales Qualified Leads Marketing Management 120

Biznology

JULY 23, 2014

Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights. These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. SMB is where there’s enough volume to do plenty of testing.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

FEBRUARY 28, 2014

Tim Slevin provides a nice 3-point assessment approach in the SLMA blog , where he recommends checking out the vendor’s physical address, researching them on LinkedIn, and asking them for a data sample so specific that you can tell whether their product is any good. All terrific ideas, which I have gladly incorporated in my approach.

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

InsightSquared

MAY 1, 2019

We’ll have several leading analysts at the event, including Dana Therrien, Julian Archer, and Anthony McPartlin who will share their research, data and insights on what is truly working and what is not in the rapidly evolving field of revenue operations. SiriusDecisions is excited to be participating at Ramp 2019!

B to B 47

B to B Peer-to-peer Webcast Lead Scoring 47

Biznology

NOVEMBER 27, 2013

But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Bernice and I are always open to ideas for future studies.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

DECEMBER 5, 2014

Another approach, albeit less productive, is LinkedIn research. B2B Marketing Influencer Marketing Offline Marketing account-based marketing Advertising B-to-B marketing B2B marketing B2B sales banner advertising data append data discovery IP address marketing named accounts personalization responsive design Target market'

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Biznology

SEPTEMBER 29, 2016

According to current research in the subject, brands are essential to a well-orchestrated content marketing performance suggesting that “pull” has gained favor. The aforementioned research goes on to assert that brands actually matter less with long form content because it is deeper and more engaging.

Branding 80

Branding Brand Identity B to B Ad Exchange 80

Biznology

DECEMBER 31, 2014

Avention’s database of information flowing from 70 suppliers, overlaid by data analytics services, intends to identify targets for sales, marketing and research. B2B Marketing Internet Marketing B-to-B marketing B2B B2B marketing data sources lead generation prospecting data' Like this post? Sign up for our emails here.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Top Rank Marketing

JULY 12, 2023

.” — Chris Lavigne @crlvideo Click To Tweet With the B2B sector representing over 50 percent of the economy, as B2B brands increasingly begin utilizing more B2C-like marketing efforts, the role and importance of creativity in B2B has natural risen.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Adobe Experience Cloud Blog

APRIL 22, 2009

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses. Marketo recently worked with. Goodbye Funnel.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

Cintell

MARCH 10, 2016

Without personas, organizations waste $ on irrelevant content: On average, 60-70% of b-to-b content goes unused, representing hundreds of thousands if not millions of dollars wasted (SiriusDecisions). Putting personas to work: Companies who meet or exceed revenue goals are 2.4X Understanding B2B Buyers Benchmark Study, Cintell ).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

The ROI Guy

FEBRUARY 19, 2018

New research highlights that winning sales reps do things quite differently, especially when it comes to discovery, financial justification and collaboration. This, according to a new survey of over 700 B2B purchases by The Rain Group analyzing what distinguished the winning sales reps from the runner-ups.

B to B 53

B to B Aggregators Sample Click Rate 53

ViewPoint

FEBRUARY 24, 2016

In fact, Aberdeen research shows that 60% of leads, on average, still come in through outbound marketing efforts – vs 40% from inbound.". Often, however, nothing is farther from the truth, leading to tele-prospecting being one of the most mismanaged functions in b-to-b today.". From Mike Weinberg, New Sales.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Biznology

MARCH 26, 2012

Examples include a free case study, research report, or white paper. Have you come up with a compelling offer to motivate quality responses in B-to-B search engine advertising? Free information. Always a popular and productive offer in business markets, where buyers need detailed information as part of their purchase process.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

B2B Marketing Directions

MAY 24, 2015

Most of the recent research, literature, and conversation about B2B marketing has focused on its role in building brand awareness and acquiring new customers. Research studies going back to the early 1980's have repeatedly shown that it's more expensive to acquire a new customer than it is to retain an existing customer.

B2B Marketing 53

B2B Marketing Marketing Management Planning B to B 53

ViewPoint

OCTOBER 6, 2015

The responses I received were from Megan Heuer, Vice President & Group Director, and Matt Senatore, Research Director. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying. Complete ABM is not a black box at all.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

B2B Marketing Directions

JUNE 26, 2016

Numerous research studies have shown that many business buyers are now using the wealth of easily-accessible information to perform their own research regarding potential purchases, and that they are delaying conversations with vendor sales reps until fairly late in the buying process. For one thing, not all B2B purchases are the same.

B to B 40

B to B Business B2B Sales Buyer's Journey 40

Biznology

JULY 2, 2018

You can research prospects by all kinds of variables—title, function, skills, groups, industry, company—and reach them with ads, sponsored content or email. Find a data company that also offers modeling services. Your lookalikes can be modeled at the contact level and the company level. Beef up your LinkedIn skills.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Marketing Insider Group

MAY 19, 2015

I researched keywords, I interviewed customers, analysts and influencers in our space and basically created a corporate website that looked more like a blog. I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. Content marketing.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%). Search engine results were cited by only 4.4%

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Paul Gillin

MAY 13, 2010

This is particularly important for b-to-b companies, which establish long-term relationships with their customers. Does your website have personality or does it read like a research paper? Tags: B-to-B marketing website. Does your site include faces, biographies and personal messages? Let your people go.

B to B 50

B to B Marketing Websites Work Management Webcast 50