Rev

MAY 21, 2018

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use. Third Party Intent Data You Can Buy. Sounds reasonable, right?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Webbiquity

MARCH 1, 2022

Familiarity breeds intent. It also means understanding the “known” prospects in your CRM or marketing automation system and customizing content based on role (as well as everything else you know about the individual). Known visitors spent on average twice as long viewing content as unknown visitors. Longer content rules.

Research 352

Research B2B Marketing Marketing Automation Services Top of Funnel 352

Act-On

SEPTEMBER 24, 2023

What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. The challenge is that fragmented intent doesn’t deliver targeted traffic. At this stage, she might search for “Top marketing automation solutions.”

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Outreach

APRIL 20, 2020

In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines. But Bombora isn’t only the leader in providing intent data, they’re also a thought leader. Sign up for the waiting list here. Stay Tuned.

Intent 102

Intent B2B Sales Activities Bombora 102

Anteriad

JANUARY 3, 2023

Intent data isn’t just a lead generation trend—it’s here to stay Doesn’t it seem that every few years, there’s a brand-new marketing buzzword that will demystify lead generation? The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different? How does intent data work?

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

Act-On

FEBRUARY 16, 2024

Aligned with intent and the buyer’s journey. And when we say “known,” we mean they’ve interacted with your brand in the past , so you have their email address (courtesy of your marketing automation platform ). For example, let’s say you offer a marketing automation solution. Ask for feedback.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Digital B2B Marketing

MARCH 12, 2014

B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Intent is what has made search an effective channel for so many marketers. How to Uncover Intent.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Ontraport

JUNE 7, 2020

Using automation to facilitate these important interactions with potential customers can have a significant, positive effect on connection rates, conversion rates and even your overall revenue. To solve the problem, automate your sales process. Overall, automating your sales process can produce serious ROI for your business.

Automation 111

Automation Top of Funnel Marketing AI Lead Scoring 111

The Point

APRIL 16, 2019

A low Cost Per Lead (CPA) from a search campaign looks great on paper, but as anyone who’s run a B2B search campaign will tell you, not all search leads are qualified. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial. Some will be, well: junk.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Martech

DECEMBER 1, 2023

It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. Summarization: Condensing information for clarity Generative AI can quickly summarize large volumes of data, such as academic papers and market research.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Ensuring you attract leads with a genuine buying intent is crucial for successful conversion. Must Read: How to Generate Leads for B2B Sales?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Leadspace

JANUARY 17, 2017

One method that continues to pique interest is Intent Data. But it’s clear to me that the most fundamental problem is this: the majority of B2B professionals still don’t actually know what Intent Data is! So, what is intent data? To answer this question, let’s first break down the components that comprise “Intent Data”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Leadspace

JULY 29, 2018

Intent data is arguably the newest and hottest B2B buzzword right now. Together with groundbreaking emerging technologies like Artificial Intelligence (AI) , intent data offers a fresh, exciting tool for B2B Sales and Marketing to identify their ideal audiences, and particularly to predict when the time is right to engage them.

Intent Data 54

Intent Data Lead Ranking B2B Sales Intent 54

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

ANNUITAS

OCTOBER 27, 2023

What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

DECEMBER 5, 2023

Email automation can help you speed up the process of sending cold emails, but you have to be wary of sacrificing authenticity for scale. Our platform offers multi-channel engagement, real-time data-driven insights, and customizable intent-based delivery. Is this the worst sales pitch ever? My first response : Who sent me this email?

Marketing AI 111

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 111

Zoominfo

OCTOBER 13, 2022

Every year, the United States exports billions of dollars worth of forest products — everything from the raw timber used in construction to the reams of paper used in offices all over the world. Most people don’t give much thought to how all those boxes of copy paper make their way to the warehouses and shelves of their local retailers.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Webbiquity

JUNE 15, 2021

Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales).

Paid Content 288

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 288

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. ABM platforms for intent, advertising, and measurement. ABM platforms for intent, advertising, and measurement. ABM Intent Platforms. Save this eBook for later. Download eBook.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Full Circle Insights

NOVEMBER 10, 2022

Adopt products that provide intent data: One of the reasons ABM is growing in popularity is because companies like 6sense, Bombora and Demandbase can now provide third-party data that detects targeted accounts’ interest in intent topics, enabling deployment of ABM at scale. How to Enhance Your ABM Strategy by Leveraging Intent Data.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Imagine if AI could automate routine business tasks like drafting emails, generating campaign briefs, building web pages, researching competitors, analyzing data and summarizing calls. Automation of such routine business tasks requires simulating human intelligence by making AI function as a reasoning engine.

Lead Ranking 59

Lead Ranking User-Generated Content Act-On Fulfillment 59

Martech

MAY 17, 2022

Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. Provide data to feed attribution models and marketing automation and ABM strategies. What it does. Why we care.

Marketing Automation Services 81

Marketing Automation Services Video Marketing Account Based Marketing B2B 81

Hubspot

MARCH 18, 2020

They're relatively easy to automate in 2020. With the right sales automation tools, sales teams can spend less time shuffling papers and invest more time into shuttling leads into the pipeline. Benefits of Sales Automation. Linked In Sales Navigator is a popular sales automation tool for busy reps.

Bombora 66

Bombora Automation Tools Forecasting 66

BenchmarkONE

OCTOBER 5, 2018

As it turns out, you can get pretty close with lead scoring through your CRM’s marketing automation tools. If your CRM has marketing automation tools, it’s going to make it much easier to figure out which stage your lead is at. As their scores tick up, send more valuable materials, like white papers and interactive demos.

Lead Scoring 60

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 60

The Point

OCTOBER 15, 2019

Indeed, in an era of intent data and finding people who are “ready to buy,” lead nurturing can feel like an afterthought or even unnecessary. An effective nurture program is automated, segmented, and responds in real time to leads who exhibit signs of increased interest or intent. Better Lead Nurturing. Better Content.

Sales Qualified Leads 138

Sales Qualified Leads Work Management Marketing Management Account Based Marketing 138

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Most people don’t listen with the intent to understand – they listen with the intent to reply. Brian Carroll, CEO markempa. That’s empathetic listening.

Paid Search Agency 286

Paid Search Agency B2B Sales Marketing & Strategy CMO 286

BOP Design

JANUARY 7, 2022

Industries like software, engineering, financial, automation, etc. Because business clients have specific needs, the keyword strategy should be on niche search queries that indicate buyer intent. Think of industry topics important to your prospects and create a content calendar for blogs, white papers, resources, etc.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Vision Edge Marketing

APRIL 19, 2018

The marketing automation software industry was a $3.3 The majority of Marketing leaders – 67% – currently use a marketing automation platform according to the Salesforce “State of Marketing,” Out of those who don’t use one yet, 21% plan to adopt one over the next two years. Adoption of these products has passed the tipping point.

Marketing Automation Services 193

Marketing Automation Services Allocation Planning Budget Programs 193

Aberdeen

DECEMBER 6, 2018

By streamlining and automating their processes and eliminating manual, paper-based processes, these Best-in-Class companies have improved their time to information for providing key insights to their customers. Figure 1: Best-in-Class Advantage in Financial Process Automation. Analyst Commentary.

Enterprise Management 40

Enterprise Management Marketing Management Automation Service 40

Convince & Convert

DECEMBER 5, 2011

Beyond dynamic content lies the fertile ground of marketing automation, whereby email doesn’t just contain different information based on the characteristics of the recipient, the email itself is sent (or isn’t sent) based on behavioral criteria. Marketing Automation for Small Business.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Enterprise Management Automation 118

PureB2B

MARCH 28, 2022

Search Intent – Use a search engine and type in what your software does. Again, keeping search intent in mind, these links should use a commonly searched key phrase about your product, service, or solution. This very reason is why white papers and ebooks perform so well. Intent Data. Content Syndication.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

ClearVoice

DECEMBER 18, 2023

This goes beyond understanding content topics and the search intent behind each keyword. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Martech

MAY 1, 2023

For instance, a client asked me point-blank once (not at the height of COVID) why I thought we could email weekly about toilet paper and be effective. The second critical piece of this approach is automation. Building that content in an automated sequence has proven to drive results for our clients.

Ideal Customer Profiles 107

Ideal Customer Profiles Case Study Case Studies Opt-out 107

Martech

DECEMBER 13, 2022

They might have been acquired by well-intentioned executives but were never fully implemented in marketing processes and strategies. It shouldn’t include solutions that look good on paper but don’t support core business operations. “It’s extremely costly, and to be honest, can cause chaos within the marketing organization.”.

Effectiveness 104

Effectiveness Marketing Automation Services Ad Building Work Management 104

Madison Logic

MAY 15, 2024

Third-party intent data is useful to identify any active competitor research that might indicate a flight risk. Grow with Them with Better Intent Signals from Madison Logic Pre- and post-sales data is vital to understand how to retain customers—and how to expand with them.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52