ClickDimensions

JANUARY 22, 2024

There’s a solution you may have not thought of – marketing automation. Our white paper will show you use cases for marketing automation in departments throughout your organization so you can get the most out of Microsoft Dynamics 365. And it isn’t just for marketing anymore.

Marketing Automation 40

Marketing Automation Automation Paper Marketing 40

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

KoMarketing Associates

JANUARY 23, 2018

How content strategy fits into marketing automation (and content marketing in general). It might seem like this is a lot of background work, but this is exactly what needs to be done before you get too deep into marketing automation. Witness the #1 barrier to marketing automation success: It’s a lack of strategy.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Martech

OCTOBER 30, 2023

Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data. The post Become a data champion by mastering marketing analytics automation appeared first on MarTech. How do you prove your campaigns are hitting the mark and contributing to the bottom line?

Analytics 105

Analytics Automation Webinar Metrics Marketing & Strategy 105

Martech

FEBRUARY 28, 2022

The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” That’s why companies should invest in an email marketing automation program that can recognize and act on them. Complex automations.

Marketing Automation Services 131

Marketing Automation Services Intent Marketing Automation Email Marketing 131

Customer Experience Matrix

AUGUST 16, 2015

The good people at CommuniGator , a UK-based marketing automation system, were kind enough to sponsor a paper along those lines. You can download the actual paper here. The actual mechanics of relating these factors are something you’ll best understand by downloading the paper.

Paper 120

Paper Social Media Social Marketing High Quality Lead 120

Webbiquity

MARCH 1, 2022

It also means understanding the “known” prospects in your CRM or marketing automation system and customizing content based on role (as well as everything else you know about the individual). In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Exo B2B

MARCH 14, 2022

Marketing automation can be pretty daunting if you haven’t already tried it. Below, I’ll give you a few ideas to get you started, but first, a quick definition: what is marketing automation? Marketing automation refers to marketing campaigns deployed automatically, based on the behavior of a lead, contact or customer.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation B2B Marketing 52

Salesforce Marketing Cloud

OCTOBER 25, 2021

Gathering data can feel like it’s 1999 — so many silos and disconnected systems, many still paper-based. Digital process automation (DPA) takes your business to the next level; it’s the next step in business procession automation and fills the gaps in the road to meeting the digital imperative with a no-code/low-code solution.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Sharpspring

MAY 6, 2021

Marketing automation , in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how agencies use marketing automation to increase revenue and save time. Whether you hire someone for this or do it yourself, you’ll still reap the rewards of automation. Benefits of Marketing Automation.

Marketing Automation Services 86

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 86

SmartBug Media

JULY 22, 2020

Although there’s no silver bullet, marketing automation can be a senior care marketer’s best friend when it comes to increasing lead generation while saving precious time and effort. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Marketing automation can help you scale your senior care marketing efforts.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

BOP Design

DECEMBER 2, 2020

To use personalization or automation in B2B sales, that is the quandary, or discussion, or battle depending on the parties involved. Benefits of Automation in the Sales Process. Benefits of Automation in the Sales Process. You can keep a lead engaged with your brand with a timely, automated response via social media.

B2B Sales 74

B2B Sales Top of Funnel Automation Personalization 74

Act-On

NOVEMBER 15, 2023

But here’s the tricky part: You need the ability to anticipate the audience’s needs at every turn, and doing that at scale is hard without a sales enablement tool such as marketing automation. Marketing automation helps you provide the right content to the right person at the right moment. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Hubspot

JANUARY 11, 2023

The solution: Automate your follow-up emails. In this post, you’ll dive deeper into the benefits of follow-up emails and learn how to automate them. What are automated follow-up emails? 7 Steps to Automate Your Follow-Up Emails. What are automated follow-up emails? That’s why automation is so important.

Automation 59

Automation Click Rate Response Rate Template 59

Adobe Experience Cloud Blog

OCTOBER 8, 2020

In these conditions, implementing a marketing automation platform is a no brainer. . A marketing automation platform that includes web personalisation features can help you discover content and choose among all the available assets, which are the most relevant according to each of your audience s. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Valasys

MARCH 13, 2023

That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey. (The

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Salesforce Marketing Cloud

MAY 18, 2022

Automated onboarding and straight-through processing. Automated onboarding isn’t just about eliminating paper. Automated onboarding helps to reduce the pain points for both advisors and their clients. It’s much more than turning mounds of paper into piles of bits and bytes. How are they making this happen?

Automation 52

Automation Customer Satisfaction Impressions CRM 52

Customer Experience Matrix

SEPTEMBER 30, 2014

I''ve just gotten around to posting a bunch of new white papers in the Resources section of the Raab Guide Web site. What Matters Most In Selecting Marketing Automation explores survey results that highlight common errors when buying a marketing automation system and offers recommendations for how to avoid them.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Paper 120

Act-On

FEBRUARY 16, 2024

And when we say “known,” we mean they’ve interacted with your brand in the past , so you have their email address (courtesy of your marketing automation platform ). For example, let’s say you offer a marketing automation solution. Imagine a known prospect visiting your product page but not performing the desired action.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Customer Experience Matrix

OCTOBER 15, 2013

As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The paper itself will be available to Webinar attendees. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Biznology

MAY 30, 2018

So why would I need to automate content tagging? It’s perfectly OK for you to ask authors to decide which content format their page is–they should know if they are creating a product spec or a white paper or a case study. The post Why do you need to automate your content tagging with AI? Good luck. Like this post?

Tagging 149

Tagging Automation Case Studies Content 149

Customer Experience Matrix

SEPTEMBER 22, 2010

Marketo yesterday released Winning the Marketing Measurement Marathon , a white paper that I wrote for them. Tags: marketing measurement demand generation marketing automation marketo. This was timed to coincide release of their new Revenue Cycle Explorer , which adds advanced reporting to their Revenue Cycle Analytics line.

Paper 120

Paper Webinar Metrics Marketo Demand Generation 120

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. White Paper When Best Practices Go Bad: New Rules for Sales and Marketing Management. This paper shows why and offers some replacements. Click here to register.

Paper 120

Paper Webinar Metrics Marketing Automation Services Marketing Management 120

Ontraport

JUNE 7, 2020

Using automation to facilitate these important interactions with potential customers can have a significant, positive effect on connection rates, conversion rates and even your overall revenue. To solve the problem, automate your sales process. Overall, automating your sales process can produce serious ROI for your business.

Automation 111

Automation Top of Funnel Marketing AI Lead Scoring 111

Customer Experience Matrix

DECEMBER 18, 2012

But this time I was able to answer right away because I’ve just finished a white paper on the future of B2B marketing automation, sponsored by Leadformix and available here for free download. The question answered by the paper is “What will marketing automation vendors do next?” This is what’s covered in the white paper.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

The Point

JULY 21, 2016

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Video Source: Adam Erhart Marketing Automation Marketing automation services use software to maximize the efficiency and reliance of a company’s marketing strategy. Content marketing services like our own primarily consist of: Strategy.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Sharpspring

MAY 6, 2021

Marketing automation , in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how agencies use marketing automation to increase revenue and save time. Whether you hire someone for this or do it yourself, you’ll still reap the rewards of automation. Benefits of Marketing Automation.

Marketing Automation Services 53

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 53

Golden Spiral

MARCH 21, 2019

Are you ready to dig in to marketing automation? Get at answers to some of your B2B tech company’s core questions by taking a close look at some of the real-life ways to implement automation. We outline these use case details and more in our Complete Guide to Marketing Automation for B2B Tech. Social Media.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

Act-On

SEPTEMBER 24, 2023

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. Middle of Funnel: Consideration Staying with the same example, the marketer decides she is interested in marketing automation. At this stage, she might search for “Top marketing automation solutions.”

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

SEPTEMBER 1, 2015

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Sharpspring

MAY 6, 2021

Marketing automation , in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how agencies use marketing automation to increase revenue and save time. Whether you hire someone for this or do it yourself, you’ll still reap the rewards of automation. Benefits of Marketing Automation.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 52

Lead Liaison

JUNE 21, 2023

Older event lead capture methods include renting apps and scanners from the organizer, collecting business cards, manually completing online forms, and taking notes on paper. However, this method is time-consuming and may lead to errors when manually entering the data into a CRM or marketing automation platform.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. AI might be able to give you a meal plan for a week, but it can’t automate your marketing strategy– at least not if you want to look like a brand people actually want to do business with.

SEO 243

SEO Lead Ranking Content PR 243