Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Webbiquity

APRIL 30, 2020

Other platforms are more general, with a vast audience reach. billion active users. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Video has become even more popular among social users in this environment.

Tools 232

Tools Social Media Social Networks Work Management 232

Marketing Insider Group

MAY 18, 2021

Looking for an effective way to humanize your brand, engage your audience, and connect with customers? Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. Take this stat on video marketing, for example.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

SmartBug Media

JUNE 13, 2023

Sometimes, the right time to reach your audience is when they’re not shopping. User-Friendly Tools and Interface From inventory management to customer communication, Shopify’s interface allows business owners to effortlessly configure a digital storefront. Product promotions often thrive on subtlety.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Contently

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

SocialPilot

JANUARY 21, 2024

Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Webbiquity

NOVEMBER 23, 2020

Here are several of the best deals this season, across SEO, video editing, and other task areas. Supercharge your Instagram marketing by finding the best times to post and recommended hashtags to drive engagement. The Deal: New users: Start your free trial before November 27th and get 50% off an annual Plus Plan. Video Editing.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Moreover, 47.4%

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Sprout Social

MAY 4, 2022

Challenges are a cornerstone of TikTok and represent some of the platform’s most popular videos. Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Hashtags make these trends and the content created for them more visible and easier to find.

Brand Identity 111

Brand Identity Branding Tagging Viral Marketing 111

Buffer

DECEMBER 14, 2022

And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section. TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search. Recently, they expanded the video description field from 300 characters to 2,200.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn Algorithm Updates 2023 In June 2023, LinkedIn rolled out a new algorithm update based on user’s feedback and suggestions. Hence aligning the platform more closely with its niche audience.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Identify your target audience. Take notes on the most popular videos and use them to come up with your own unique ideas. This is because that type of video is trending, proving its popularity.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

FMG Suite

APRIL 25, 2024

According to HubSpot, the platform is 277% more effective at generating leads than other social media platforms. Yes, it is good to share your blog posts, but you can also reshare content from other users by offering an alternative opinion. For this reason, you’ll want to post your content when your audience is more active.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Tagging 52

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. The campaign was a huge success; over 6 million social posts included the hashtag.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

SEPTEMBER 22, 2022

They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags. How to add tags to YouTube videos. YouTube hashtags.

Tagging 92

Tagging Youtube Marketing & Strategy User-Generated Content 92

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. The TikTok boom is in full effect.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

DAGMAR Marketing

JANUARY 14, 2022

As a result, many businesses are considering leveraging this video-centric social media platform to refine their digital advertising strategy and better reach their audience. TikTok Ads are advertisements that are displayed to users on the TikTok app. Branded Hashtag Challenge Ads. About Advertising on TikTok.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Video sharing. Users can like, share, comment on posts and follow other users and businesses. How brands can use social networking sites: Post, share and respond to audience content.

Social Media 145

Social Media Social Marketing Media Curation 145

Stevens & Tate

NOVEMBER 14, 2023

Visual content plays a crucial role in capturing and retaining the attention of online audiences. This not only helps your work get discovered by a wider audience but also establishes your online presence as a creative authority. High-Quality Images and Videos The foundation of any successful visual content is high-quality media.

Creativity 87

Creativity Optimization SEO Content 87

Spiralytics

APRIL 12, 2023

Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. billion monthly active users as of 2023. The platform also has a robust advertising system, which makes it easy for brands to promote themselves and grow their audience. billion users in 2023. billion users in 2023.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Halloween is bewitching social media users. Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content discovery. Keep reading (if you dare).

Social Media 115

Social Media Tagging Broadcasting Communities 115

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2 Dash Hudson.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. But having high-quality videos doesn’t have to be a challenge. Video editing tools.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

SocialPilot

DECEMBER 6, 2023

As a social media user, algorithms lighten up your social media experience. A social media algorithm is a complex set of rules and calculations used by social media platforms to prioritize the content that users see in their feeds. No social media users see the same content on their feeds daily. billion users worldwide.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Which hashtags are they using? It’s also a process that never ends.

Social Media 107

Social Media Advertisements Advertising Tools 107

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. And the users whose posts garner the most reach and engagement are those who know how to provide the LinkedIn algorithm with content it’ll reward.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. That is why mastering the art of scheduling a reel on Instagram is necessary if you are aiming to win your audience. Once done, upload the video , add a caption, hashtags, and thumbline, and invite people to collaborate.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

seo.co

OCTOBER 4, 2022

The app features music, videos, and short clips from all around the world, but you can also use TikTok to start your own channel and share your content with users who want nothing more than to watch other people’s lives unfold on their screens. Depending on your target audience , TikTok is a great marketing channel.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78