Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Content curation is valuable for any business in any industry, but it’s an especially powerful weapon when wielded by startups.

Curation 54

Curation Startups Marketing & Strategy Aggregators 54

Marketing Insider Group

JANUARY 4, 2021

There are some fundamental, proven strategies, but you’ll need to think about how they can apply to your software and your audience when browsing through our list. You’ll need to consistently produce content with keywords that match how your audience searches. Distribution plan: Now that you have content, how will you distribute it?

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. This blend ensures that content is produced quickly and maintains the high-quality and unique touch that audiences crave. Producing varied character descriptions for storytelling.

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

BenchmarkONE

FEBRUARY 5, 2020

Content curation is the process of culling media from other brands to amplify the authority and reach of your own. Distributing content from your brand on social media and in email messaging is imperative. Here’s why incorporating other content into your distribution strategy is smart (as well as some ideas on how to do it).

Curation 66

Curation Content Aggregators Distribution 66

Scoop.it

AUGUST 29, 2019

It’s effective because your employees have built their own networks of industry connections, friends, and supporters within their area of expertise—and outside of your company’s following. Content distribution. Sharing relevant, in-depth industry content positions your employees as true experts in their field.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

ClearVoice

MARCH 14, 2024

You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. Content distribution is a core component but often an underutilized aspect of content marketing. It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . The marketing industry is influenced by many factors, such as developments in technology, economic trends and societal changes. Increasing Competition. Excel in Customer Service.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Animalz blog

MARCH 21, 2024

Content is created to serve an audience, prioritizing timeliness over evergreen utility. We’ve never overly focused on SEO, but our thought leadership helps us stand out and build real affinity with our audience. The trick is that you need both standout content and reliable distribution for a publication play to work.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Top Rank Marketing

JANUARY 31, 2024

And even as paid content distribution decreased overall (a drop of 14% from 2022 to 2023), the vast majority (85%) of those dollars went toward paid social media. From tailored email marketing to curated product suggestions, giving buyers what they specifically need keeps your brand top of mind. Personalization : Customization is key.

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

KoMarketing Associates

OCTOBER 4, 2016

It is always reassuring to read when other colleagues in the broader industry share a similar perspective. The secret ingredient is an effective distribution channel. Results happen over time , as an audience gains trust in an organization’s expertise and value provided within their respective space.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Brandpoint

OCTOBER 23, 2020

This year has brought many unexpected changes: from the way we interact with the people in our lives, to how we do our daily tasks, and (quite possibly a marketer’s nightmare) how brands communicate with their audience. Enhanced amplification and distribution, also known as premium MAT releases. This includes: MAT releases.

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Content Standard

JANUARY 22, 2021

What if your content marketing were so perfectly targeted that audiences trusted you to become the tastemaker in your space? Dog toys, dark romance novels, beard balm, makeup, craft liquor, curated clothing —enthusiasts of all kinds of things sign up for subscription boxes. Are you: Curating relevant content and experiences?

Content Marketing 126

Content Marketing Planning Curation Content 126

KoMarketing Associates

MARCH 13, 2018

The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Scoop.it

DECEMBER 28, 2023

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. The best way to do this is to produce highly focused content that caters to a small segment of your audience. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

KoMarketing Associates

MAY 30, 2018

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. Generally speaking, these lists help organize specific target audiences in order to better focus tactics and digital marketing objectives. Customer / Prospect Prioritization. SEO Link Building.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

Zoominfo

JUNE 30, 2019

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. The ultimate goal of the PADCC was to curate a database of 1,000 influencers who would then steer the conversation surrounding the Philips brand. The solution?

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Liveintent

DECEMBER 7, 2021

Most importantly, have you prepared to win over audiences by advertising alongside the content that’s most relevant to them and your products? With inventory Packages, advertisers can contextually target audiences at scale inside the premium email newsletters they’re already reading. Custom packages.

Advertisements 71

Advertisements Advertising Top of Funnel Funnel Advertising 71

Atomic Reach

FEBRUARY 11, 2019

So, paired with the power of our brains, machines’ brains could, in reality, transform the content marketing industry. AI is used in a variety of industries and its application is expanding rapidly. Curate and Distribute Content. Luckily, AI can assist you in generating and distributing content across platforms.

Marketing AI 106

Marketing AI Top of Funnel Content Marketing Paid Search Agency 106

SmartBug Media

FEBRUARY 16, 2024

Effective Customer Feedback Tools Dozens of customer feedback tools that apply to a range of markets and industries are available to today’s businesses. Gathering customer feedback can be a bit tricky in certain situations and in some industries. How you answer will likely dictate the avenue you take for collecting customer feedback.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Inbox Insight

MARCH 15, 2023

B2B content syndication programs have become an increasingly popular way of reaching a wider audience, and email is an integral part of it. B2B content syndication is a powerful tool for businesses looking to increase their reach and visibility, as it allows them to amplify their content to a larger audience.

Lead Scoring 52

Lead Scoring Lead Ranking Content High Quality Lead 52

Scoop.it

DECEMBER 22, 2020

If you curate and syndicate content on your social media accounts, you can generate social traffic. Improve your written content with images and videos, or consider starting an audio-based podcast to capitalize on a different audience. Curation and Distribution. 6. Readability. Source: Muddit Aggarwal.

Paid Content 80

Paid Content Curation Content Lead Scoring 80

Brandpoint

MAY 26, 2021

This year’s conference will teach PR professionals how to re-build their brand’s communities after a difficult year for the industry, as well as trends to inform marketers what the media is looking for in 2021. PR professionals in this industry have a more positive future to look forward to. What interested you in the event?

Conference 138

Conference PR Advertising Agencies Distribution 138

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? First, you need to understand the audience for whom you are writing. Research and Discovery Tools.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Launch Marketing

OCTOBER 27, 2021

In addition, with 65% of the population being visual learners, grabbing audiences through eye-catching design is incredibly important. Design for your audience . Different audiences have different tastes—for example, look at the difference between Zoom’s home page and Oracle’s home page. Graphic Design Tips.

Design 118

Design Paid Search Agency Effectiveness Tips 118

Martech

FEBRUARY 8, 2024

Thus, you get a chance to introduce your services to a broader audience and establish yourself as an industry expert. Social media If your target audience is on LinkedIn and follows your founder, why shouldn’t they share your new piece of BOFU content? This is a great way to reach a wider audience and generate more engagement.

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

ConvertKit

OCTOBER 21, 2020

With over 4 billion active users—yep, that’s a B—email continues to be the most popular way for brands, businesses, and creators alike to reach their audience. It’s no wonder: email newsletters are fast to put together, cheap to distribute, and you’ll never have to worry about gatekeepers or fickle social algorithms again.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But fortunately, they need nowhere near a Coke-sized audience.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Sharpspring

JULY 22, 2022

Digital marketing automation saves time but, if not done well, it can risk alienating your audience. Scheduling great content shares in your industry. People love to consume content, and the more content you share with your followers, the more they will appreciate you and look to you as an authoritative resource in your industry.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Digilant

NOVEMBER 8, 2023

Industry professionals, leaders, and innovators recently gathered in New York’s Penn District for Advertising Week New York 2023. Over four days, individuals across the advertising ecosystem shared valuable insight and dove into thoughtful discussions concerning the industry’s future. In 2023, there are 218.8

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

xiQ

APRIL 4, 2022

Sales Intelligence provides personality insights, 3600 account intelligence, and industry trends in real-time so users can engage their buyers at the right time, in the right way, with the right information. xiQ’s Workbench allows us to curate campaigns and connect with clients unlike ever before. They see it as noise, not news.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

RebelMouse

OCTOBER 9, 2023

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. As media-industry obsessives, we first encountered RebelMouse through their content. Once we set up the integration, the editorial transition to Apple News is simple.

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. By sharing tests, results, and case studies, you can demonstrate your expertise and provide valuable insights to your audience. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too!

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. Understanding audiences on global scale. Walmart is now on the verge of launching four original scripted series with Eko, a New York-based startup company.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Sprout Social

MAY 18, 2022

On social media, this may involve joining professional groups and interacting with industry leaders. One of the ways to establish thought leadership is by sharing content that’s relevant to your audience. To get the most out of your content, look at what other B2B buyers are using for distribution. Content engagement rate.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Contently

MAY 8, 2019

At Contently, we talk about the audience a lot. Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. Ultimately, though, your total audience consists of more than just those people. Companies should really be audience-centric.

Work Management 141

Work Management Marketing Management Content Marketing Paid Search Agency 141

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Today’s marketing automation platforms allow businesses to segment audiences by a number of identifiers such as age, location, interests, and purchasing history.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115