Marketing Insider Group

JANUARY 21, 2022

This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform. Knowing your audience’s interests and demographics is key for developing a content strategy that appeals to them.

Social Media 318

Social Media Organization Media B2B 318

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Hashtags may be the answer. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? Now it’s time to get it in front of your target audience! There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. But can you drive traffic to your website for free?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. What are TikTok challenges?

Brand Identity 111

Brand Identity Branding Tagging Viral Marketing 111

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. That there are real humans with ethics and genuine feelings behind the brand? Here are six key practices for building trust in your brand.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Convince & Convert

NOVEMBER 8, 2016

Most of these might be from friends and people she follows; the others are from brands vying for her attention. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. highlight to tweet).

Social Media 166

Social Media Promotion Media Clickthrough 166

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

Sprout Social

NOVEMBER 28, 2022

Instagram stories are a powerful feature to use to engage with your audience. And more opportunities to post means more opportunities to creatively engage with your audience. In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience.

Brand Identity 127

Brand Identity Branding FAQ Social Media 127

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. Creating engaging content is key to capturing the attention of your audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 129

Brand Identity Branding Word of Mouth Social Media 129

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. The platform also has an advertising system that allows marketers to promote their content within search results.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Brand Identity 144

Brand Identity Branding Social Media Eye-Tracking 144

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. Through these relationships, businesses are able to harness an influencer’s credibility to reach new audiences.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience.

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

SocialPilot

FEBRUARY 21, 2024

Do you want a piece of this pie and engage your target audience like all these marketers are getting? Instagram influencer marketing is a form of social media marketing that involves a partnership between your brand and influencers (social media content creators) on Instagram. What is Instagram Influencer Marketing? Macro: 500K to 1M.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Stevens & Tate

FEBRUARY 16, 2024

A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. However, various SEO pitfalls can hinder these outcomes. Click here.

Social Media 98

Social Media SEO Optimization Media 98

Contently

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Sprout Social

MARCH 22, 2022

And what would March Madness be without brands getting in on the hype? Let’s dive into the results and a few tips to help your brand stay in the game. But what did some of the best brands do to break away from the competition? Hashtags power brands forward. To hashtag or not to hashtag ?

Brand Identity 83

Brand Identity Branding Paid Search Agency Advertising Agencies 83

Top Rank Marketing

MARCH 20, 2024

Whether or not it still makes sense for you comes down to how you’re using the platform, what you’re promoting, and – most importantly – to whom you’re promoting it. Is your audience still active on X? If your audience is sticking with X, then you probably should too. Do you live-tweet events and breaking news?

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Also follow social media hashtags related to your product or service.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

SmartBug Media

MAY 20, 2020

Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Other people’s audiences. Basic Ways to Promote Your Webinar. Looking for simple, yet effective, ways to promote your webinar? More Creative Webinar Promotions.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. TikTok for business can help you establish deeper connections with target audiences. Each month, 80 million people spend an average of 24 hours on TikTok.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

Hubspot

MARCH 10, 2020

Below, let's review the top strategies to promote your business locally. Advertise with local audience targeting. In fact, you should use both social media and search engine advertising to promote your business locally. And with marketing tools like HubSpot , you can use local audience targeting directly in your software.

Promotion 95

Promotion Business Loyalty Hubspot 95

Sprout Social

JUNE 21, 2022

Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. Perhaps it means passing a certain viewer threshold based on your audience size (think: 100,000+ or 500,000+). Think about it.

Viral Marketing 106

Viral Marketing Tips Brand Identity Branding 106

Stevens & Tate

MARCH 31, 2024

Brands need to focus on using AI to make shopping more fun for customers while also making sure their privacy is protected and that everything is easy to use, no matter where they’re shopping. Modern Logo Design Trends of 2024 In branding, a compelling logo is crucial for creating a lasting impression and distinguishing your brand.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

SmartBug Media

JUNE 13, 2023

Product promotions often thrive on subtlety. Ideally, e-commerce brands strategically market their products or services without advertising them outright. Sometimes, the right time to reach your audience is when they’re not shopping. How can your e-commerce brand leverage this integration to achieve such a goal?

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sprout Social

FEBRUARY 15, 2023

And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. Or, you can create two channels: one for your Google account and a separate one for your brand. Or, continue on to the next step: Branding. Let’s start simple with your Layout.

Youtube 88

Youtube Advertising Channels Brand Identity Branding 88

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. This score is based on four components: Establishing a professional brand through your LinkedIn profile.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

FMG Suite

APRIL 25, 2024

Not only can you share relevant content and show your industry expertise, but it’s a great place to showcase your brand and authenticity to connect with potential clients. Question 2: What are some hashtag best practices? Hashtags are a great addition to your social media strategy and can impact the growth of your online visibility.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Each post serves as a snapshot of the unique vibe of their hotels and the local culture, crafting a captivating narrative that effortlessly amplifies their brand visibility.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Brandwatch Marketing

JANUARY 29, 2024

So to get started, consider the following: Who are your audience and what channels do they use? You’ll also want to look at building your audience. Fashion and beauty brands, for example, will see much better lead gen results on Instagram than we ever will. How do they use these channels? Are you going to set up paid ads?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

So to get started, consider the following: Who are your audience and what channels do they use? You’ll also want to look at building your audience. Fashion and beauty brands, for example, will see much better lead gen results on Instagram than we ever will. How do they use these channels? Are you going to set up paid ads?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97