KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. Filming & editing videos. Writing TikTok captions.

Video Marketing 125

Video Marketing Tips Viral Marketing Custom Publishing 125

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

The Effective Marketer

APRIL 16, 2012

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Example is the “Happiness Factory” video for Coca-Cola. The Videos.

Viral Marketing 100

Viral Marketing Ads Eye-Tracking Video Marketing 100

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 128

Social Media Video Marketing Social Marketing Top of Funnel 128

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Get 10 tips for creating more engaging videos.

Social Media 104

Social Media Video Marketing Media Tips 104

Stevens & Tate

MAY 9, 2023

And while many wait a few weeks before the Super Bowl to begin working on their video campaign idea, it’s best to prepare early enough. To create the best video campaigns for the next Super Bowl, you’ll need to review and learn from previous events. Here are a few tips to keep in mind: Ensure your video is relevant to the event.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

Contently

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Relevance 201

Relevance Brand Identity Branding Viral Marketing 201

Stevens & Tate

AUGUST 11, 2019

When it comes to creating content, going viral is the ultimate goal. Unfortunately, there’s no blueprint for viral video marketing. Although there’s no perfect formula for viral video marketing, there are certain things that you learn from successful viral videos from the past.

Viral Marketing 50

Viral Marketing Video Marketing Examples High Quality Lead 50

Hubspot

MAY 28, 2020

Last week, my favorite fitness YouTuber, Sydney Cummings , posted a video with a title that left me absolutely devastated. I'll admit, as the video kept progressing, I was sliding into a slight panic. As for the video from my favorite fitness YouTuber, it was the terror I experienced when reading the video's title.

Traffic 95

Traffic Work Management Ethics Youtube 95

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Valasys

MARCH 19, 2024

Having a robust video Content Delivery Network (CDN) is crucial. Video CDNs ensure that your viewers receive high-quality video content with minimal delays, regardless of their geographic location. This article explores the top five video CDN providers that can help you achieve seamless video delivery.

Video Marketing 40

Video Marketing Best Practices Work Management Bandwidth 40

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

Social Media 138

Social Media Statistics Video Marketing Social Marketing 138

Contently

JULY 21, 2016

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. In a little over a week, the campaign was covered by publishers in 20 U.S.

Viral Marketing 60

Viral Marketing Content Internet Marketing Barriers 60

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. This sentiment isn’t limited just to TikTok.

Barriers 108

Barriers Brand Identity Branding Content 108

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

Video Marketing 86

Video Marketing Content Thought Leadership Social Media 86

Hubspot

MAY 24, 2016

Trying to go viral? While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. Measuring the Effects of Virality: An Analysis of 4 Unique Viral Posts. affected BuzzFeed’s traffic.

Viral Marketing 51

Viral Marketing Analysis Opinions Creativity 51

Sprout Social

OCTOBER 10, 2023

In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch.

Examples 119

Examples Campaigns Advertising Agencies Burn Rate 119

Biznology

MARCH 20, 2018

The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.” ” Like this post? Sign up for our emails here.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Contently

NOVEMBER 29, 2021

“How I Became a Millionaire”—or HIBM—promised to reveal the tips and tricks that had earned McBroom—as well as his wife Catherine Paiz and their three children—19 million subscribers from 621 videos in five years. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. And it can be.

Social Media 211

Social Media Media Viral Marketing Class 211

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This video exemplifies a minimalistic approach: it’s just not complicated at all.

Social Media 102

Social Media Video Marketing Media Viral Marketing 102

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. It’s not as cool, fun or exciting as let’s say, working with Kim Kardashian or Jared Leto.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Like this recent video of residents interacting with the maintenance team. million views at time of this article publishing.

Brand Identity 102

Brand Identity Branding Communities Viral Marketing 102

Marketing Insider Group

JUNE 12, 2023

A tweet or short video can go viral and serve as a piece of remarkable content. Organize your articles well and keep the information brief and digestible for readability. A couple of weekly articles that are 1,000-1,800 words is enough substance to fulfill SEO demands and draw in an audience.

Content 222

Content Act-On Viral Marketing Fulfillment 222

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Watch the short video on email marketing below. Content Creation.

Marketing Automation Services 311

Marketing Automation Services Marketing Budget Paid Search Agency Service 311

Marketing Insider Group

JULY 3, 2023

The Trending Now section uncovers the most viral posts from the previous 24 hours. The company is leaning heavily into artificial intelligence to gather trends in categories that include: Insights Ideas Events Products Brands You get lots of access to free articles, but you can pay for trend reports and a dashboard that updates hourly.

Trends 264

Trends Marketing AI Lead Scoring Lead Ranking 264

Marketing Insider Group

AUGUST 7, 2020

Infographics might not be as sexy as vines or videos, but they are solid, tried-and-true options. While they also excel in the video and social media categories, their infographic game is also on point. This one might be the most viral infographic of 2015. This article originally appeared on the NewsCred Blog.

Content Marketing 328

Content Marketing Work Management Content Marketing Management 328

Stevens & Tate

MAY 26, 2020

Video marketing has long been accepted as one of the most effective forms of content marketing. Video content is easy for people to consume on any device. However, there’s been a misconception that short-form video content is the best way to go. As such, there’s not a whole lot of value in short-form videos.

Top of Funnel 59

Top of Funnel Video Marketing Youtube Advertising Funnels 59

Stevens & Tate

NOVEMBER 30, 2023

Find these articles interesting? This article will explore key website updates that senior living communities should consider. Read Article: What We Can Learn from Viral Video Marketing & Examples of How It’s been Successful The post What’s Trending in Marketing For November 2023 appeared first on Stevens & Tate Marketing.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. Let’s get started. What is TikTok SEO?

SEO 91

SEO Viral Marketing Keywords High Quality Lead 91

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Payments are based on the performance of longer videos that meet certain follower and viewer requirements. The concept of being a “creator” totally dominates TikTok and TikTok marketing.

Creativity 76

Creativity Paid Search Agency Viral Marketing Lock-In 76

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. “If ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211