Valasys

OCTOBER 2, 2023

Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. In this article, we will explore six valuable tips to boost your local SEO efforts and enhance your small business’s visibility. Small businesses heavily rely on their local customer base.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Tiecas

MARCH 21, 2024

However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Scoop.it

MARCH 21, 2023

In this article, you’ll find SEO writing tricks to use in content for both a user and a search engine to love it. How to write and format those comprehensive articles? Long-tail: About 40% of all search traffic comes from them. What is “High-Quality” Content in 2023?

SERP 81

SERP Long Tail Marketing Dwell Content 81

Content Marketing Institute

JANUARY 23, 2018

Not all featured boxes drive exposure to publishing sites, so let’s make things clear from the start. For this article, I’ll stop referring to the Google “answer box” and focus on “featured snippet.” Do those “featured rankings” increase traffic? And it’s not just about traffic.

FAQ 105

FAQ Traffic Features Trigger Marketing 105

Marketing Insider Group

AUGUST 1, 2023

It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. It’s the first step in the customer journey. For B2B companies, it could also mean focusing on long-tail keywords that are less competitive but highly relevant to your audience.

Social Media 215

Social Media Cost Per Click Cost Per Thousand CPM 215

ClearVoice

JUNE 21, 2022

Lexi Boese, an accountable opportunities expert for The Digital Opportunities , suggests answering these questions first: Are you looking for customers to be led directly to purchase a product, or are you trying to establish credibility upfront? Do you understand your customers? Focus on your customers first. Know your brand.

SEO 111

SEO FAQ Content Work Management 111

ClearVoice

SEPTEMBER 23, 2021

The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. . Increased and steady flow of organic traffic . Here’s a step-by-step guide to optimizing your already published content so that users keep coming back for more. .

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Brightedge

DECEMBER 9, 2021

Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. As such, this article will focus on the acknowledged giant of the industry. Google’s market share sat at 87% in September 2021. Conclusion.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

Martech

NOVEMBER 10, 2022

In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources. Creating content is a process that includes some indispensable steps, namely: Determining the article topic Creating a content brief Writing an optimized article copy. Create a content brief.

Marketing Automation Services 96

Marketing Automation Services Automation Top of Funnel Work Management 96

RebelMouse

FEBRUARY 2, 2022

Smart, High-Performance Cache for Long-Tail Pages. RebelMouse has always been highly optimized for high-traffic pages that CDNs can cache globally. But we have had slower response times for pages that are not at all popular as part of a site’s long tail. Deeper Support for Traffic Mirroring and Splits.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Also, don’t be afraid to use long-tail keywords. These are phrases that your target audience would likely search for on Google.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Content Marketing Institute

OCTOBER 16, 2018

The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. Most of the 4 million blog posts published each day get lost in the noise. Don’t forget to click points on the graph to see the most engaged articles during that period.

Long Tail Marketing 100

Long Tail Marketing Google Domain Keywords 100

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. To decide what to publish, you first need to find out what your audience wants and needs.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

Unbounce

FEBRUARY 7, 2019

Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. The goal is to attract warm leads from search engines like Google to your page and convert them into customers. What to do once your SEO landing page is published. Landing page SEO is a tricky proposition.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

illumin

OCTOBER 20, 2023

This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. For example, if a user is reading an article about laptops, contextual targeting can display ads related to laptops, accessories, or other relevant products.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

B2B Marketing Insights - WE

JUNE 8, 2022

This article will share seven tips to help you get the most from your content. If you want to ensure that your site ranks high in Google’s search results and people find your content, make sure what you’re publishing is well-researched, engaging, and informative. In general, Google loves long articles.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Parse.ly

JULY 29, 2021

Earned content is when journalists and influencers pick up your press releases or highlight your initiatives in their articles. To attract potential customers on social media, travel site Booking.com uses top-of-the-funnel video content across their different profiles. Incorporate multiple channels in marketing funnel stages.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Hubspot

NOVEMBER 17, 2020

About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. People skim articles for tidbits of information rather than read them thoroughly.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Long-Tail Keywords Continue to Grow. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Long-Tail Keywords Continue to Grow. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Moz

FEBRUARY 3, 2021

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Yet, the difference in their traffic numbers makes it look like Yieldify hasn’t been doing much SEO, but that’s not the case.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Hubspot

DECEMBER 22, 2020

SEOs will habitually review SERP signals to make sure the content they publish matches with Google's organic search results, and ultimately delivers a high degree of satisfaction with regard to searcher task accomplishment. They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic.

PPC 101

PPC Work Management SEO Top of Funnel 101

A Better Jones

JUNE 6, 2019

Have forms ready for them that ask questions about their industry, their customers and buyer persona, the way they conduct business, and anything else that will paint a clear picture of who they are. And this can mean yours, or content already published by your client. pick up on it. It’s a beautiful thing. Competitors. It’s a win-win!

Long Tail Marketing 40

Long Tail Marketing Content Marketing Content RSS 40

Marketing Insider Group

MARCH 15, 2023

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. show that SEO content generates 8x more traffic than organic social media and all paid media COMBINED. Identify one or two ideal customer personas who are of high value to your business.

Ideal Customer Profiles 310

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 310

Salesforce Marketing Cloud

MARCH 12, 2024

How SEO works and why it’s important The benefits of organic traffic for ecommerce Five elements of an effective ecommerce SEO strategy How to use AI to maximize your ecommerce SEO efforts How do you gauge ecommerce success? The ultimate goals of SEO are to increase organic traffic to your site so you can increase sales.

eCommerce 52

eCommerce Traffic Organization SEO 52

Scoop.it

MAY 28, 2019

In this article, we’re going to focus on the most common blunders and how they can be remediated. It’s the way in which you garner visibility, generate traffic, and produces leads. They’re closely connected, and you can’t be successful in one area without emphasizing the other. The 4 Most Common SEO Mistakes Made by Copywriters.

Copywriting 74

Copywriting SEO Paid Search Agency Lead Scoring 74

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Hubspot

JUNE 27, 2011

River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. 1) Got rid of PPC and decided to focus on earned traffic through blogging. For River Pools and Spas, this meant it was time to focus on organic content and traffic.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

TrustRadius Marketing

APRIL 26, 2018

The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”. Understanding the Pareto Principle Image credit: Kumaralok.com.

Rules 40

Rules Content Marketing Content Long Tail Marketing 40

EMagine B2B Blog

APRIL 29, 2019

He wanted something that gives them a general understanding of the SEO process and what to keep in mind when creating and publishing content. Client education is key for long-term, sustainable SEO success. Don’t just sit down and just start writing for the sake of publishing more content. Define the Problem.

SEO 88

SEO Practices Best Practices Top of Funnel 88

SmartBug Media

APRIL 2, 2020

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. All customers take a journey when making a purchase. Discover long-tail opportunities by combining each stage’s query words with the topic (e.g.,

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

seo.co

NOVEMBER 17, 2020

So in this article, we’re taking a deep dive into the topic of SEO and which techniques are working right now. Consider the following SEO statistics : 51 percent of all website traffic originates from organic search. More than 40 percent of all revenue is captured via organic search traffic. Remember, they want positive UX!).

SEO 75

SEO Marketing Websites Best Practices Business 75

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Host 10 high-value customers. 50,000: Take the team to dinner and invest in user-generated content efforts to have our customers tell our story better than we can. Really talk to customers.

Marketing Budget Creation 102

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 102

Method and Metric

DECEMBER 4, 2019

Think about long-tail keywords and localized phrases as well to get a really extensive list across all your services or product offerings. Longer tail keywords will naturally have lower search volumes but this doesn’t mean you should discredit them. Do they create long detailed guides or short news-style pieces?

Analysis 87

Analysis SERP SEO Domain 87

Unbounce

MAY 24, 2021

OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever. Too many marketers and entrepreneurs miss the mark by thinking one creative asset is enough to cut through the noise of the internet and attract their ideal customers’ attention. Jump to a Way to Drive More Traffic.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145