Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

LeadSquared

JANUARY 28, 2016

You’re pouring over this article eagerly, waiting to catch a marketing gem (“create killer content”, “have a personal voice”), that will finally, finally (sigh) transform the fate of your blog. Change one aspect of your blog every week (or whatever period you find suitable), and study how that affected all the critical metrics.

Traffic 52

Traffic Thought Leadership Lead Scoring Lead Ranking 52

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. Social Media Marketing Supports Blogging by Driving Traffic to the Blog. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. Why is Blogging second?

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. 3 Tips for Better Blog Writing.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

BenchmarkONE

NOVEMBER 25, 2019

Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . Companies that maintain a blog receive 97% more links to their website. Not Proofreading Before Publishing. Quality matters.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Hubspot

FEBRUARY 23, 2021

However, marketers still consider blogging a top marketing channel. Ross Simmonds , a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At With all that said, blogs don't come without their disadvantages.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Buffer

MAY 4, 2022

All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values. Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

The Lead Agency

NOVEMBER 11, 2019

The writer gets authority, qualified traffic, links, and leads, while the blog host gets another perspective for the content on their blog. In addition, 62.96% of people perceive blogs that have a number of contributors to be more credible. The post The Power of Guest Blogging for SEO appeared first on The Lead Agency.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

PureB2B

MAY 18, 2016

It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Why You Should Blog for Your Business. Business Blogging Tips.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Not Integrating Your Blog With Your Website. Publishing Too Much Product-Centric Content. Publishing Infrequently/Inconsistently.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Valasys

DECEMBER 21, 2022

The phrase brand authority is indicated in the subject of the article. When a user reads an article in this publication that mentions your website, they will immediately go to it. For example, you publish new information or an article on your site and can include a link to another article that also covers the chosen topic.

Link Building 40

Link Building Tactics Ad Building Brand Identity 40

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blogs support search engine optimization (SEO). Blogs draw leads.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Content Marketing Institute

JANUARY 15, 2018

Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). Not only has the topic been dealt with, but even the angle taken is too familiar … I don’t need to read what’s already been published 300 times. And yet, a lot of content sucks. We before you.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Hubspot

OCTOBER 12, 2010

Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources. At HubSpot, we have published posts with audio, video, and even cartoons.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

JUNE 16, 2020

If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Blogging does way more than populate your website with content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

DECEMBER 10, 2010

How do you drive traffic to your blog? In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. What has a greater effect on SEO: blog links or link building strategies?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

DECEMBER 2, 2011

As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. This is a common feeling. (I

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Stevens & Tate

SEPTEMBER 11, 2019

However, paid media can be quite effective at helping to increase brand exposure and web traffic. Customers and brand advocates generate earned media. ” Earned media can include having reviews written by customers as well as professional product review sites or having news stories published about your company. .”

Lead Ranking 40

Lead Ranking Media Word of Mouth PPC 40

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What is the source of the largest share of social traffic to websites? (It’s B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. My own business depends on creating blog content that outranks my competitors.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

PureB2B

AUGUST 3, 2016

Suffice it to say, blogging is best done the old fashioned way. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. It pulls them in, captures their attention, and increases your chances of turning them into loyal customers.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

ClearVoice

JUNE 3, 2022

This article will cover the necessary ingredients of both. When it comes to creating good SEO content, speak with authority on the topics your prospects and customers care about. That can be as simple as addressing customer pain points, answering frequently asked questions (FAQs), or speaking with expertise on a specific topic.

SEO 97

SEO PageRank Top of Funnel User-Generated Content 97

Hubspot

JANUARY 2, 2013

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. Organic search traffic used to just mean the amount of traffic that came to your site via someone who found your site using a search engine. 1) Organic Search.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Industrial Marketing Today

DECEMBER 22, 2010

December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Writing on the Web

MAY 11, 2011

I just read a fabulous article over at The Content Factor and here’s what they wrote about why some professionals stop blogging and why they shouldn’t: It’s also fair to say that the “bloom is off the rose” when it comes to corporate blogging. It can help your search rankings and drive traffic to your site.

Digg 100

Digg Buzz Blogger Press 100

Hubspot

MARCH 28, 2019

Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. 7 Email Lead Capture Strategies in 2019.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Single Grain

DECEMBER 29, 2020

Even if you aren’t in the SaaS or tech industry, you’ll gain valuable and actionable data that can change your business for the better. More SaaS Articles : * Is Netflix a SaaS? Fishkin has incredible insight in what it takes to start a business, run it well, and connect with your target audience. Both tools are exceptional.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Hubspot

SEPTEMBER 28, 2010

Craft your articles based on the personas you have outlined. This will help you target your audience and solid blog content. Review old email to find common questions that leads or customers have asked about. Don’t put something on your blog with spelling and grammar mistakes, but just start writing and posting.

Business Blogging 28

Business Blogging Godaddy Business Domain 28