ConvertKit

MAY 14, 2019

In this article, we will walk you step-by-step through the process of writing an effective email. Actually, one study found that 35% of marketing emails are opened based on email subject lines alone.). Learn the basics of conversion copywriting. Do you freeze at the thought of sending a conversion-focused email ?

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Unbounce

JANUARY 13, 2022

For example, a jaw-dropping 2018 study showed that 29.5% If you’ve ever researched how to create high-converting landing pages, you’ll find lots of things you should be doing. ( According to HubSpot research , companies with 31 to 40 landing pages get seven times as many leads as businesses with only one to five of ‘em.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Hubspot

SEPTEMBER 24, 2018

In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising. It’ll change the way your research your market. 6 Brain Triggers Copywriters Use to Drive Sales. Marketers and copywriters use it to create ads that command attention -- always have, always will. It’ll change the way you write copy.

Copywriting 77

Copywriting Trigger Marketing Comparison Banner Ads 77

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

nDash

OCTOBER 26, 2020

Case study. Kate Smedley – HR Tech Copywriter . Freelance writer specialising in HR, HR technology and recruitment, writing research focused articles, content and whitepapers on current issues affecting HR and recruitment professionals. . Case study. Case study. Case study.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Martech

MARCH 13, 2023

This is part one of a two-part article. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter. Step 3: Generate an article Try writing in blocks. In this part, we look at ChatGPT, Writer and Jasper.

Marketing AI 86

Marketing AI AIDA Marketing Analytics Tools Template 86

Marketing Insider Group

NOVEMBER 9, 2020

One of the areas with the biggest hit per the study is traditional ad spending. In some cases, however, marketing spend is up. Most organizations don’t have this—the ANA study discovered 52% of organizations responding did not. Keyword Research and SEO Audits. Keyword Research Is Audience Discovery. Image: ANA.

Marketing Budget 286

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 286

Hinge Marketing

SEPTEMBER 7, 2016

Here’s what our research tells us about how professional services firms as a whole are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, take a look at the copy on your website, as well as any educational content you are offering to visitors. Did you know you’re being watched?

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

nDash

SEPTEMBER 21, 2021

We’ve got you covered with active teachers, highly technical copywriters, and former education technology account managers. Contact her for blogs, thought leadership pieces, case studies, and white papers. Get in touch with her for whitepapers, ebooks, blogs, and articles. Melody Abeni. Elizabeth Wallace. Gillian Burdett.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

nDash

NOVEMBER 2, 2020

My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you. Case studies. I have written research papers, journal articles, blog posts, and website articles. Case study. Research papers .

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Valasys

APRIL 19, 2024

In most cases, businesses will keep drawing attention to keeping those roles inside a company. This article further explains the benefits of hiring an ads agency. In contrast, a company’s staff may need more formal training in copywriting, design, and digital & social media advertising. Image Source.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

ClearVoice

JULY 5, 2022

If the main topic of your blog is copywriting, this can influence the content ideas for your blog posts. For instance, your copywriting blog may be organized around subtopics like email copywriting, social media copywriting, and public relations copywriting. Topics are the subjects your content is organized around.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

nDash

JUNE 22, 2022

I love researching a new topic – and a challenge. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. As a researcher, I spent 5 years in engineering at a top UK university. I look forward to writing your blogs, articles, white papers, case studies and emails.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

nDash

SEPTEMBER 7, 2021

Tina Stokes , a brand strategist and copywriter, has significant experience writing press releases, print materials, blogs, and even radio ads for healthcare and pharmaceutical clients. Send Victor a message for email campaigns, case studies, or website copy. Check them out below! Pamela C. , Get in touch with Pamela.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Planning 52

nDash

JUNE 22, 2022

I love researching a new topic – and a challenge. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. As a researcher, I spent 5 years in engineering at a top UK university. I look forward to writing your blogs, articles, white papers, case studies and emails.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

ClearVoice

AUGUST 28, 2023

Engagement The expert should do the following: Lend thought-provoking quotes relevant to your audience’s interests Answer reader questions Draw in new audiences Improve reliability with consistent content Stay on top of trends and research: This can free up time for you. The audience coming to you through them has been vetted.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Hubspot

APRIL 25, 2023

Like any new tech, you need to dive in and research. We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. Research Buyer Personas AI gathers customer data on a massive scale. Give ChatGPT the right information for maximum impact.

Tools 73

Tools Lead Ranking Template Outreach 73

nDash

MARCH 16, 2022

In addition to practicing law, I gained legal research and writing experience while clerking for the Supreme Court of Pennsylvania. in English, 5+ years of experience writing for the web, and a passion for research that fuels everything I do. I also write more in-depth pieces on trending legal topics or recent court decisions.

B2B Thought Leadership 52

B2B Thought Leadership Ideal Customer Profiles Television marketing Ethics 52

Martech Advisor

JANUARY 24, 2020

The course also offers a study guide to help you prepare for the test. While you can study the course for free, you need to pay to obtain a completion certificate. Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning. Modern Copywriting - Udemy.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Martech

MAY 10, 2022

Customer traffic to your article can be thought of as a consumption funnel – starting with the total number of people who load the page and narrowing it down to those who start reading, reach the bottom of your article, and eventually hit the bottom of your page. One example of these tools is Page Analytics from Google.

Top of Funnel 102

Top of Funnel Content Digital Marketing Funnels Case Studies 102

Circle Studio

JUNE 27, 2019

But for a prospect who is evaluating your firm for hire, a case study or testimonial is more appropriate to demonstrate successful work that you’ve done for your clients. People use the Internet to conduct research and discover information on a variety of topics. – Case studies and client testimonials.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

nDash

NOVEMBER 3, 2021

Research required. Blog posts can range anywhere from 300 to 3,000 words, but for the sake of simplicity, we’re going to show prices for posts between 800 and 1,000 words that require no extensive research. Notes: The prices shown here are also apply to bylined articles for third-party publications. Case Studies.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

ClearVoice

JULY 20, 2021

AI can help you research your competitors. Imagine having to spend hours each day researching your competitors, their best posts, and attractive content. If you use AI in the form of predictive analytics , you can study your successful content or campaigns and build from there. ” Follows said.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

SmartBug Media

MARCH 19, 2021

In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Must-read articles: Are Blogs Dead in 2021? Must-read articles: Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy. Must-read articles: Publishers, curation and algorithms.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.

Social Media 120

Social Media Media Forrester Copywriting 120

Golden Spiral

DECEMBER 11, 2020

Case Studies. That means detailed case studies that support a desirable outcome with real data. At Golden Spiral, we always lead the with the case study result. For copywriters, this line of inquiry quickly turns into a debate about features versus benefits. Step 2: Do some voice of customer research.

ROI 62

ROI Marketing Analytics Tools Work Management Case Study 62

nDash

DECEMBER 14, 2020

I’ve written articles that have attracted millions of unique visitors to Fortune 500 companies, grown pageviews +607% over the course of just 10 months, and lead a team to lift organic traffic +390% in one year. A copywriter who’s passionate about helping my client get results through sharp, insightful copy. Computer software .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Convert

SEPTEMBER 16, 2022

In case you are looking for the list of educators we followed in 2021 to learn A/B testing, go check out this round-up. He can pull lots of case studies from his agency Frictionless Commerce, deep research, and 13 years of marketing experimentation to convince you that your biggest and quickest wins are right on the product page.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Hubspot

MARCH 21, 2018

And once you see them researching your product or service by reading case studies, requesting a demo, or trying to contact sales, you can move them to the bottom of the funnel, where sales will qualify their fit as a customer. Sales will close some of these leads into customers, and they’ll be thanking you when they do.

Paid Content 99

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 99

Hubspot

MARCH 28, 2019

Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. Take, for example, WaitButWhy.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Outgrow

NOVEMBER 1, 2022

In case you don’t want to answer the question. So things like that there’s another cool study that I think is like 25 years old, so not super old, but just not a lot of people know about the science of curiosity. It’s weird advertising copywriting, a lot of that still holds buyer psychology.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

TrustRadius Marketing

APRIL 13, 2022

It requires plenty of research, creativity, content creation, and maintaining an active presence on social media platforms. The Content Factory is a popular marketing agency that conducts research. You’ll see their case studies stats quoted in many SMM articles. What is Social Media Marketing?

Paid Content 52

Paid Content Social Media Pricing Price 52

Hubspot

MAY 27, 2019

When it comes to copywriting, the debate about which CTA button color is best is one for the ages. Luckily, HubSpot has a landmark study comparing the red and green CTA button color : Image source: Performable. The study favored the red button, which outperformed the green button by 21%. Allow me to explain. Size matters, too.

Conversion 78

Conversion Case Studies Verticals Display 78

Contently

MAY 26, 2017

No matter how many marketers you speak to, no matter how many articles or books you read, nothing can really prepare you for how difficult it is to create excellent content that an audience cares about. If you’re an agency, or work with an agency, you may start out using your in-house copywriters. Same for stats.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

Terminus

OCTOBER 29, 2021

Organizations report, on average, a 48 percent higher win rate from their account-based efforts, and create opportunities in 21 percent of target accounts (TOPO) In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV).

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Directive Agency

OCTOBER 25, 2019

In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. People don’t want to see this.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79