Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

nDash

SEPTEMBER 29, 2020

But marketers often overlook one crucial qualifier when they decide to hire freelance writers —the need for content writing vs. copywriting. Content writers and copywriters are both wordsmiths. Here’s what you need to know about the content writing vs. copywriting choice. These two terms are often used interchangeably.

Copywriting 52

Copywriting Top of Funnel Funnel Advertising Advertising Agencies 52

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Constructing a plan for content creation that educates and engages consumers.

Marketing Automation Services 307

Marketing Automation Services Marketing Budget Paid Search Agency Service 307

Envy

JULY 31, 2017

After a few workshop sessions, tons of research and several rounds of copywriting we reached succinct messaging that defined clearly: What is Aqua Security. Researching and mapping out keywords. After solid footwork, such as keyword and persona research, Aqua published assets targeting DevOps. What they offer.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization.

Training 155

Training Lead Ranking Phishing Paid Search Agency 155

ConvertKit

MAY 14, 2019

Actually, one study found that 35% of marketing emails are opened based on email subject lines alone.). We also like how Shanna Skidmore uses the common email copywriting practice of creating urgency and authority by using strong language that makes you feel like there’s more inside the email that you might want to learn.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

ConvertKit

MAY 14, 2019

Actually, one study found that 35% of marketing emails are opened based on email subject lines alone.). We also like how Shanna Skidmore uses the common email copywriting practice of creating urgency and authority by using strong language that makes you feel like there’s more inside the email that you might want to learn.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

ClearVoice

JUNE 13, 2024

I’ve helped companies like yours easily manage accelerated support tickets, which has contributed toward as much as 40% growth in as few as three months – this case study illustrates how. I’ve attached the slides from our call in case you or anyone else wants to review what we discussed.

Cross-Selling 52

Cross-Selling Work Management Copywriting Case Studies 52

Webbiquity

FEBRUARY 7, 2023

We did research on which words were misspelled the most by Americans. Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content. Have you avoided common copywriting mistakes ? Edit the piece.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Hubspot

SEPTEMBER 24, 2018

In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising. It’ll change the way your research your market. 6 Brain Triggers Copywriters Use to Drive Sales. Marketers and copywriters use it to create ads that command attention -- always have, always will. It’ll change the way you write copy.

Copywriting 77

Copywriting Trigger Marketing Comparison Banner Ads 77

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. Jonathan Kranz is the principal of Kranz Communications and a 13-year copywriting veteran. Advanced tips for making your case study more engaging, more credible — and ultimately, more productive.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Unbounce

JANUARY 13, 2022

For example, a jaw-dropping 2018 study showed that 29.5% If you’ve ever researched how to create high-converting landing pages, you’ll find lots of things you should be doing. ( According to HubSpot research , companies with 31 to 40 landing pages get seven times as many leads as businesses with only one to five of ‘em.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Tiecas

MAY 17, 2024

How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Industry Benchmarks: Research industry averages for the type of improvement your product typically delivers. Our copywriting is never 100% AI-generated.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

nDash

OCTOBER 26, 2020

Case study. Kate Smedley – HR Tech Copywriter . Freelance writer specialising in HR, HR technology and recruitment, writing research focused articles, content and whitepapers on current issues affecting HR and recruitment professionals. . Case study. Tess Taylor – HR & eLearning Copywriter

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Webbiquity

JULY 28, 2022

Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. They provide a sneak peek of the new products introduced in the mail, in this case using four distinct sections. Flavia Silipo is a skilled business copywriter and marketing solutions researcher with over six years of experience.

Product 259

Product Effectiveness Template Marketing Automation Services 259

BOP Design

JUNE 8, 2021

It requires access to subject matter experts in your company and typically requires a professional copywriter to synthesize the information and craft content that is accessible to your target market. Use Cases/Case Studies. Industry Research. Read more: Tips from successful copywriting teams.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

Hinge Marketing

SEPTEMBER 7, 2016

Here’s what our research tells us about how professional services firms as a whole are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, take a look at the copy on your website, as well as any educational content you are offering to visitors. Did you know you’re being watched?

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

Marketing Insider Group

NOVEMBER 9, 2020

One of the areas with the biggest hit per the study is traditional ad spending. In some cases, however, marketing spend is up. Most organizations don’t have this—the ANA study discovered 52% of organizations responding did not. Keyword Research and SEO Audits. Keyword Research Is Audience Discovery. Image: ANA.

Marketing Budget 279

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 279

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. The Case for Purposeful Branding. A 2018 Accenture study found that 63% of global consumers prefer to purchase from purpose-driven brands. Instead, they should reinvest in the stories and ideas that make their brands special. .

Brand Identity 168

Brand Identity Branding Advertising Agencies Paid Search Agency 168

Velocity Partners

OCTOBER 18, 2023

It’s just that all you bloody idiot copywriters are fishing with flies that look like food and getting yourselves off over phrases like palpable exasperation.” “I to deploy case studies or product information to reflect different eras of engagement. “We’re saturated to f**k by the river of s**t from marketers in our inboxes.”

Copywriting 73

Copywriting Top of Funnel Cross-Selling Account Based Marketing 73

Only B2B

MARCH 23, 2022

Performing in-depth research, constructing ideal customer profiles (ICPs) and buyer personas (BPs), hand-picking leads, creating personalized content for a multichannel outreach, calling, emailing, tracking various KPIs, performing analysis, and finally starting all over again are all part of the B2B outbound lead generation process.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Unbounce

MARCH 17, 2022

But the following year , the same researchers discovered a trait that could help you bring that trust back: authenticity. Think reviews, social media posts from customers, and case studies. In cases where you do need to use stock photos, though, look for ones that look natural over ones that are clearly posed.

Ad Building 140

Ad Building Brand Identity Branding Landing Pages 140

sagefrog

FEBRUARY 14, 2024

Psychology delves into the intricacies of the mind; sociology explores societal structures and interactions; anthropology studies human cultures, while economics examines decision-making processes. According to Harhut’s research, people make up their minds based on their emotions and then justify their decisions rationally.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

nDash

NOVEMBER 10, 2021

Charlene is a results-focused B2B copywriter with experience writing technology, business, finance, and industrial copy. She’s ready to tackle your blog posts, white papers, case studies, press releases, web copy, landing pages, email series, sales collateral, ebooks, and more. John Heinz.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Zoominfo

FEBRUARY 13, 2019

In fact, studies show that email marketing has a 4400% return on investment ( source ). In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Martech

MARCH 13, 2023

In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter. Note: You can also ask ChatGPT to back up its outputs by referring to research, case studies, customer success stories, etc.

Marketing AI 77

Marketing AI AIDA Marketing Analytics Tools Template 77

Hubspot

APRIL 25, 2023

Like any new tech, you need to dive in and research. We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. Research Buyer Personas AI gathers customer data on a massive scale. Give ChatGPT the right information for maximum impact.

Tools 73

Tools Lead Ranking Template Outreach 73

nDash

NOVEMBER 2, 2020

Case studies. I have written research papers, journal articles, blog posts, and website articles. Case study. Multi-skilled copywriter with a strong background in health sciences and technical writing. Research papers . Tom Zakharov – Medical & Healthcare Copywriter . Case studies.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Martech Advisor

JANUARY 24, 2020

The course also offers a study guide to help you prepare for the test. While you can study the course for free, you need to pay to obtain a completion certificate. Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning. Modern Copywriting - Udemy.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Anyword

MARCH 2, 2022

Copywriters understand this and are very deliberate about word choice. But, through research, reading, and instinct, copywriters can guess which terms will catch the eye and produce the desired feeling. Testimonials can really go a long way towards creating this image, but that’s not part of copywriting.

Product 52

Product Urgency Marketing Copywriting Funnel Advertising 52

nDash

SEPTEMBER 21, 2021

We’ve got you covered with active teachers, highly technical copywriters, and former education technology account managers. Contact her for blogs, thought leadership pieces, case studies, and white papers. Hire her for any website content from blog posts to research articles. Melody Abeni. Elizabeth Wallace.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

nDash

JUNE 22, 2022

I love researching a new topic – and a challenge. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. As a researcher, I spent 5 years in engineering at a top UK university. I look forward to writing your blogs, articles, white papers, case studies and emails.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Valasys

APRIL 19, 2024

In most cases, businesses will keep drawing attention to keeping those roles inside a company. In contrast, a company’s staff may need more formal training in copywriting, design, and digital & social media advertising. For example, their creative teams are adept at generating fresh, attention-grabbing concepts.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

ClearVoice

JULY 5, 2022

If the main topic of your blog is copywriting, this can influence the content ideas for your blog posts. For instance, your copywriting blog may be organized around subtopics like email copywriting, social media copywriting, and public relations copywriting. Study your competition.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

nDash

JUNE 22, 2022

I love researching a new topic – and a challenge. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. As a researcher, I spent 5 years in engineering at a top UK university. I look forward to writing your blogs, articles, white papers, case studies and emails.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52