markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. About the Research. In the business development process, clearly lay out your technical capabilities, and use case stories to show how you’ve solved similar problems before.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. Of these operators, I’ve found 9 of them the most useful for content marketing research.

Search Marketing 69

Search Marketing Google Content Marketing Case Studies 69

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

Webbiquity

APRIL 30, 2024

SEO professionals have traditionally done this through keyword research. These answers can then be combined with keyword research to build out helpful web page, blog post, and thought leadership content. But also optimize case studies and, if your company has offices in multiple cities, your individual city pages.

Marketing AI 155

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 155

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Marketing Insider Group

SEPTEMBER 16, 2019

The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support.

Relevance 193

Relevance Research Opinions Content 193

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. This research helps you to take a look at the best practices in the world of content marketing, not from the theoretical side, but in how people are actually creating and optimizing their content.

SEO 133

SEO Content Marketing SERP Case Studies 133

Content4Demand

MARCH 14, 2019

SOC Telemed reached prospects and customers with earned media coverage, bylined articles, speaking opportunities, webinars and a radio media tour. Her team researched target accounts to understand their organizational priorities and learn about the decision-makers and influencers. Blogging and social media rounded out the strategy.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Vision Edge Marketing

MAY 25, 2021

Did you know that if you Google planning a debut, there search yields numerous articles that offer guides? Or in the case of launches, this work helps any third parties, such as agencies, event planners, understand what you want from the start, reducing rework which helps keeps your costs down. It’s the products big debut.

Product 243

Product Paid Search Agency Planning Case Studies 243

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. It even improved the quality of the research results. Made for people.

Research 52

Research Design Peer-to-peer Ethics 52

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. Start with keyword research. Yes, better.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. The middle of the funnel may include calculators, tools, and case studies. Articles can absolutely be the first touchpoint with a prospect.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

The Point

JULY 27, 2021

The target account list is the foundation for any successful ABM initiative, and yet, too often, selecting accounts can be an aspirational exercise (“these are the accounts sales says they want to go after”) versus one based on hard facts, research, and data-based insights. Do you have competitive insights or case studies for this account?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” ” Mizuno running long tail outreach marketing case study. In a majority of the cases, we’re walking into a drama that is already in progress.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. What I am referring to is the research needed to get done even before campaigns are launched or content is even created. In this case, you would do a coverage analysis which is like the conversation analysis mentioned above.

Buyer's Journey 347

Buyer's Journey PR Content Analysis 347

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. The agency’s website should have sufficient testimonials and case studies that show continued success. How many times have you read articles with questionable grammar and poor syntax?

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Webbiquity

APRIL 11, 2023

For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you. Readers want to hear about your own experiences or case studies in your blog posts. There is only one you.

Marketing AI 310

Marketing AI Curation Content SERP 310

Moz

FEBRUARY 10, 2020

Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. Research, research, and more research on how to pull this off Identify keywords we wanted to target Change how we structured our on-page content Measure, test, and repeat the process.

Case Study 67

Case Study Case Studies Features Studies 67

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Marketing Insider Group

NOVEMBER 8, 2022

Use the highest ranking articles to determine which are driving the most ROI and accurately addressing SEO (more on that later, wink-wink). Is there key information missing from this article? Your answers will help determine which articles your team can improve. Is there value in recreating this content? Image Source: HubSpot.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Having a collection of published scholarly articles in your EB1 Green Card portfolio can seriously boost your chances of success,” says Chris Ingram of the Law Offices of Chris M. Do clearly specify your area of expertise.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. Many SEOs use Search Console to measure organic search traffic.

Merchandising 110

Merchandising Marketing Analytics Tools Conversion Lead Ranking 110

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. Keyword research and search intent. Example of Fleetcover service page (FAQs). Formatting and style.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

B2B Marketing Directions

FEBRUARY 25, 2024

In many cases like this, there's no readily apparent way to explain the difference in performance. An article appearing in the current issue of the Harvard Business Review offers a potential solution for this conundrum, at least when it comes to brand advertising. " The Right Way to Build Your Brand " was written by Roger L.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Moz

JANUARY 26, 2020

I’ve done a lot of research on featured snippets in the past. When filtering these keywords by SERP features with a featured snippet and ordering by position, you get the following: I then did similar research with both Moz Pro using their featured snippet filtering capabilities as well as SEMrush, allowing me to see historical ranking.

Case Studies 64

Case Studies Case Study Features Studies 64

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Convince & Convert

MAY 2, 2012

Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert. There was a lot of media coverage at the local level, like this contest article in a Youngstown, OH newspaper. You can’t always see it and many don’t talk about it, but hunger is a daily, global struggle.

Case Study 121

Case Study Case Studies Social Media Studies 121

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Or, maybe you need some great stats to help you build your business case for content marketing. research Click To Tweet.

Research 106

Research Planning Content Marketing Peer-to-peer 106