Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. The pillars of a content strategy for employee advocacy platform. Social media posts.

Marketing & Strategy 126

Marketing & Strategy Curation Thought Leadership Content 126

Brandpoint

MARCH 30, 2020

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

seo.co

MARCH 12, 2021

When you think about marketing, what comes to mind? For most business owners and marketers, traditional strategies and textbook campaigns are first up. For many, guerrilla marketing is the answer. What is Guerrilla Marketing? The concept of guerrilla marketing is derived from the idea of guerrilla warfare.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. These are handpicked from our own inboxes so you can be sure that these follow the latest design trends and best practices. Such emails are usually part of the onboarding sequence.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

Hubspot

SEPTEMBER 23, 2018

The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. Social media is no exception. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. 29 of the Best Social Media Blogs. Social Media Explorer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0. But it does require: Giving your content a human touch. oliviadirienzooo ♬ RGF – Macky Zoo ? The Lion ??

Brand Identity 102

Brand Identity Branding Communities Viral Marketing 102

seo.co

MARCH 12, 2021

When you think about marketing, what comes to mind? For most business owners and marketers, traditional strategies and textbook campaigns are first up. For many, guerilla marketing is the answer. What is Guerilla Marketing? The concept of guerilla marketing is derived from the idea of guerilla warfare.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

Valasys

JANUARY 5, 2024

Social media platforms like Twitter have become prevalent and essential for communication and marketing in the digital age. This article will guide you through the best practices for creating a meaningful online presence on Twitter. However, it’s not just about posting content.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs).

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Sprout Social

DECEMBER 7, 2023

The concept of being a “creator” totally dominates TikTok and TikTok marketing. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. In this post, we’ll break it all down!

Creativity 76

Creativity Paid Search Agency Viral Marketing Lock-In 76

ClearVoice

FEBRUARY 22, 2021

Slashed budgets, nervous entrepreneurs worried about their bottom line, and clients unwilling to sign long-term contracts threw plenty of content marketers, SEO writers, and other experts into a tailspin. Tirelessly searching for opportunities in your niche. Leaning in to pivoting content work. How did she do it?

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135

SmartBug Media

AUGUST 22, 2022

The speaker lineup is top notch, and if you’re like me, you are counting down the days before you can consume all this content. We hear you, and that’s why we’ve picked our top five sessions per day (in person and virtual) based on the buzz we’re hearing in the market and what our clients’ and executive team’s priorities are.

Personalization 104

Personalization CMO Hubspot Buzz 104

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. And by introducing the TikTok Creator Fund, the app aims to provide financial support to top-tier content creators. Published on.

Work Management 99

Work Management Paid Search Agency Viral Marketing Lock-In 99

Hubspot

AUGUST 29, 2019

The PRNEWS Blog features in-depth analysis of current industry news, useful how-tos, career advice, and opinion articles from PR pros across numerous industries. From Media Royalty, Career Advice for PR Pros in the Margins. From Media Royalty, Career Advice for PR Pros in the Margins. Spin Sucks.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence. Howwever, we will mainly be discussing the impact of machine learning on marketing.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research. Reading online articles. A/B Testing.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Parse.ly

SEPTEMBER 26, 2022

Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Social media analytics tools. Which content on your site do people engage with? Social media traffic is also difficult to understand in Google Analytics. Talk to an expert. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Sprout Social

OCTOBER 5, 2021

Brands have made headlines for their gestures of goodwill—like when Calm paid Naomi Osaka’s fines for skipping press meetings to protect her own mental health and Airbnb introduced temporary housing plans for Afghan refugees. There’s nothing wrong with building buzz around your business initiatives and achievements for the greater good.

Brand Identity 103

Brand Identity Branding Paid Search Agency Work Management 103

Marketing Insider Group

APRIL 4, 2024

It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. Don’t spread yourself thin by using all social media platforms.

Paid Content 144

Paid Content eCommerce Marketing & Strategy Marketing Strategy 144

Marketing Insider Group

SEPTEMBER 9, 2010

And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way. It is so much bigger.

Social Media 100

Social Media Brand Identity Branding Media 100

Hubspot

JUNE 10, 2016

With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them. In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. Discovering Trending Content.

Trends 28

Trends Content PR Viral Marketing 28

Content4Demand

FEBRUARY 7, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. 2019 State of Interactive Content Marketing. 40% of B2B Brands Set to Increase Marketing Budgets in 2019. Your Questions Answered: Building a Best-in-Class Content Marketing Hub.

Marketing Budget 50

Marketing Budget Content Marketing Budget Creation Advertising Agencies 50

Parse.ly

DECEMBER 11, 2018

Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Using Currents, I checked out page view data for articles about three movies that opened last month: Fantastic Beasts: The Crimes of Grindelwald , Bohemian Rhapsody , and Creed II. Accio galleons.

Press 69

Press Wiki Correlation Traffic 69

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market.

Marketing AI 63

Marketing AI Hubspot Product Tips 63

Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. Two recent articles on Harvard Business Review offer some great advice.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

seo.co

NOVEMBER 17, 2020

Best SEO Techniques – Table of Contents. + Develop Long-Form Content. + Optimize for Voice Search. + You know you need to invest in search engine optimization (SEO). The buzz is deafening at times. So in this article, we’re taking a deep dive into the topic of SEO and which techniques are working right now.

SEO 75

SEO Marketing Websites Best Practices Business 75

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Work With Us The Power of Mobile Marketing With 5.48 50% of all e-commerce purchases last holiday season were made on a smartphone.

Mobile Advertising 52

Mobile Advertising Paid Content Advertisements Advertising 52

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Parse.ly

APRIL 6, 2020

Content analytics tools. Social media analytics tools. Which content on your site do people engage with? Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Outgrow

AUGUST 13, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Tim Soulo for our monthly podcast – ‘ Marketer of the Month ’! How to gain traction as a B2B marketer. Marketing to marketers : putting oneself in the shoes of the client. Welcome to another episode of Outgrow’s Marketer of the Month.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Bluetext

FEBRUARY 12, 2021

Stay relevant and be at the forefront of the top trending tech? Well, it’s not a dance club, and it’s not associated with Mickey Mouse, but it is the next social media sensation. It’s all the buzz of celebrities, tech investors, and digital marketers. New social media apps come and go. Join the club.

Generation 26

Generation Advertising Agencies Thought Leadership Social Media 26

SocialPilot

JANUARY 26, 2024

Influencer marketing seems to have become the holy grail for achieving social media success of brands. According to marketers, influencer-generated content earns 8x more engagement than sophisticated branded content. In this article, I will tell you how to crack the code and find influencers for your brand.

Social Media 81

Social Media Media Brand Identity Branding 81

Oktopost

JUNE 10, 2024

The fact that ‘Finfluencers’ even exist proves that social media platforms have emerged as robust channels for education, engagement, and lead generation in the traditionally conservative financial sector. 89% of banks believe social media is important to their institutions, and 50% plan to spend more on social media resources.

Social Media 62

Social Media Work Management Marketing Management Service 62