Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Martech

NOVEMBER 29, 2021

Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. If you can answer their request and feature your opinion within their article, they’ll give you a source link back to your website. Recommended Group: B2B Bloggers Boost Group.

Link Building 104

Link Building Work Management Marketing Management Service 104

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. Article Spinning and Article Directories.

Tactics 120

Tactics SEO B2B Marketing Planning 120

seo.co

DECEMBER 18, 2020

Did you know that your brand risks losing 22 percent of business if customers find just one negative article on the first page of the Google search results? If there are three or more negative articles, that number climbs to 59 percent. Press releases are a time-honored tool of public relations , and they can be used in this way.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Biznology

DECEMBER 6, 2016

Chris Abraham , Cindy Crescenzo , and Steve Farnsworth join host Shel Holtz to talk about these topics: Breitbart News called for a boycott of Kellogg’s after the cereal company pulled its ads , then started publishing articles critical of the company after calling the decision to withdraw advertising “censorship.” He specializes in Web 2.0

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

JULY 26, 2016

Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Why Influencer Marketing Is Faltering and How PR Can Save It.

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 17, 2015

When people talk about thought leadership in business, it’s usually with some sort of public relations slant. You can secure contributed articles for him on other websites, ask him to contribute to the blog on your own website, or offer him as a resource to journalists and bloggers that cover topics about which he is knowledgeable.

Thought Leadership 163

Thought Leadership Work Management Marketing Management Brand Identity 163

Vision Edge Marketing

FEBRUARY 25, 2014

Influencers exist within every ecosystem – these can be members of the press/blog community, analysts and industry thought leaders, industry experts, trusted advisors, etc. The breadth, quantity and quality of your influencers will impact the success of this strategy. . How prominently did they feature your company/product?

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Biznology

JULY 26, 2011

I am in the middle of guiding some new bloggers over at Marketing Conversation. on how to blog most effectively. What I mean is that my bloggers tend to write based on a lot of assumed context. on our blogs and via Twitter and Facebook , we're living in a Derridian world: "there's nothing outside the text."

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. You can also try “ submit article ” variations, if you want to place an article or blog post. Use Google’s “Search News” and “Blog Search” Features. It’s a win for you and for your clients. Why is this beneficial?

PR 149

PR Google Press Public Relations 149

Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul is the author of five books and more than 400 articles on the topic of social media and digital marketing. Have you tried to get the attention of a journalist lately? It’s no wonder PR professionals are frustrated.

PR 135

PR Practices B2B Blogger 135

KoMarketing Associates

DECEMBER 9, 2014

82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 58% of B2B marketers plan to increase their content marketing budget ( Top Rank Blog ). Text-based articles are the foundation of almost every content marketing program,” he says. Variety = the Lifeblood of Content Marketing.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

ClearVoice

OCTOBER 18, 2018

For the first few years of my career, my previous blog (which I’ve since discontinued) was my escape, providing an outlet for me to write about my passions and my interests. Fast-forward to several months down the line (and many blog posts later) and I had a book agent. Don’t become a blogger or influencer because you want free stuff.

Ethics 105

Ethics Blogger Copywriting Rules 105

Marketing Insider Group

SEPTEMBER 1, 2015

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Look at how much time you’re trying to cover and how often you need to blog. If you’re looking to do 3 blogs a week for 3 months, then you need 36 titles. Create the content – whether it be blog posts, white papers, etc.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

markempa

JULY 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I came across an interesting article by Greg Oriancant that explains how some historians believe Jefferson developed his “voice of the people” writing style.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. I’ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Don’t get stuck reinventing the wheel with your content marketing!

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

markempa

JUNE 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I’m delighted to tell them that it all started with my blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

readwrite

MAY 11, 2012

I’m not married and I have no kids, so I hadn’t paid much attention to “Mommy bloggers” until i spoke at BlogWorld East in New York City last year. Dooce (pictured above), who began blogging about her life and family in 2001, was a forerunner to the mommy blogging phenomenon. Because Mommy bloggers are a force.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

NuSpark Consulting

AUGUST 22, 2013

We tell you how to organize your content, and will recommend new content if needed, especially with blogs. We understand Google+ and how to get your pictures shown on search engines when you write blogs. We are Public Relations Managers. That being said, we are proof-readers. If we have to, we will write as well!

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. But, isn’t “following&# and “fanning&# just a new version of “opting in&# ? Don't be alarmed.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Hubspot

MARCH 13, 2012

Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. Mistakes in Guest Blogging Strategy. 2) Targeting the Wrong Blogs.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. It’s entirely possible she is a Mass Influencer.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Write articles, share knowledge and make connections. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. Write an article about each. Getting the most from your strategic partnerships.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

markempa

NOVEMBER 9, 2011

In fact, you could make a full-time job out of monitoring the hundreds of social media blogs and attain hundreds of different opinions on what you should be doing with your social media program. Begin with a blog. You can repurpose relevant content you’ve already created – this could be whitepapers, articles, and news releases.

Social Media 120

Social Media Work Management Peer-to-peer B2B 120

Convince & Convert

JULY 6, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility (..)

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

markempa

NOVEMBER 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

MLT Creative

JANUARY 12, 2011

As we re view the past year and plan for the next, MLT Creative's blog, "B2B Ideas @ Work," has had a banner year for visitors and inbound links. Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. What’s Up, Blog? Need help with your B2B blog?

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Great for: Podcasters, financial bloggers, freelance writers, vloggers and financial content marketers. Date: Mar.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107