Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. If you’re seeing this post on the morning of Tuesday, April 8, you’ve got a treat if you can make the time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. If you’re seeing this post on the morning of Tuesday, April 8, you’ve got a treat if you can make the time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool. Blogging Isn’t Cool. Blogging is Hard. I just started a new blog called RNNR.us

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Webbiquity

FEBRUARY 7, 2020

MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. With this type of MBA, you can find opportunities in media companies, advertising agencies, amd public relation firms, as well as in digital marketing and advertising agencies.

Enterprise Management 246

Enterprise Management Startups Work Management Advertising Agencies 246

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Hubspot

SEPTEMBER 23, 2018

We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. Social Media Explorer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Biznology

OCTOBER 17, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad. Many hands make light work.”. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. You may get an engaging ad draft that reads like a haiku or a blog post that takes time to digest. web, email, blog, video). My colleague wasn’t convinced.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate.

SEO 159

SEO Keywords RSS Adwords 159

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. technologies , including content syndication, online collaboration, blogging, and consumer generated media.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The value comes from penetration, permanence, perseverance, and persistence. The clock is ticking.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

JANUARY 3, 2012

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. However, in the meanwhile, getting those hundreds of posts on B-list-through-Z-list blogs insures that you start building your reputation as a player. You can always do both, right?

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

AUGUST 28, 2013

Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging is a valuable marketing tool that requires consistency. Even the most experienced bloggers lack ideas and motivation from time to time. Seasonal trends.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Schaefer , another excellent blogger and marketer. Blog at WordPress.com.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. And it’s rarely easy.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Martech

NOVEMBER 29, 2021

Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Recommended Group: B2B Bloggers Boost Group. If you were looking to build links to your website about pets, you’d be better off finding a group that various pet bloggers reside in.

Link Building 107

Link Building Work Management Marketing Management Service 107

seo.co

DECEMBER 18, 2020

A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success. Just what constitutes a “fake” blog? Set Up a Blog.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? technologies, including content syndication, online collaboration, blogging, and consumer generated media. Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Onalytica B2B

FEBRUARY 20, 2017

Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field. Making a difference.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. Blog Commenting. Link Exchanges/Reciprocal Linking.

Tactics 120

Tactics SEO B2B Marketing Planning 120

Biznology

JANUARY 5, 2016

Dan York’s Technology Report covers the malware attack on Hyatt, the introduction of adblocking to ASUS’ default browser, and the war of words between Medium founder Ev Williams and blogging pioneer Dave Winer (including a discussion by the panel). He actively uses social media to explore the evolution of those relationships.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Webbiquity

MARCH 6, 2013

Has social media ruined public relations? Can the images of business and public figures still be saved by a crisis management team? The notion that social media can have a larger impact than public relations is fairly new. One mom even took it a step further, using parenting blog to chronicle the full story.

PR 100

PR Social Media Media Public Relations 100

Biznology

APRIL 3, 2018

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Well, you first need to build out any sites you already have, including all your companies, foundations and boards.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Like this post?

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Biznology

FEBRUARY 13, 2018

AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Biznology

AUGUST 14, 2018

Back in the day, hosting parties, meetups, and get-togethers for top-local-tweeters and geographically-close bloggers was all the rage. Guess Who I Am. Die Cocktailparty am Goethe-Institut. I hosted a really lovely Washington, DC, influencers-only cocktail party for the gang at Goethe-Institut Washington.

Communities 126

Communities Blogger Class Twitter 126

Biznology

JULY 26, 2011

I am in the middle of guiding some new bloggers over at Marketing Conversation. on how to blog most effectively. What I mean is that my bloggers tend to write based on a lot of assumed context. What I mean is that my bloggers tend to write based on a lot of assumed context. Image by quinn.anya via Flickr. Let me explain.

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Anything Goes Marketing

SEPTEMBER 4, 2006

Every once in a while it's great to stop and look around the blogosphere at what some of the great bloggers are writing about when it comes to marketing. Since it is labour day, I thought I would raise a glass to those top marketing bloggers as defined by technorati. Seth's Blog 3. Search Engine Watch Blog 6.

Blogger 100

Blogger RSS Public Relations Tagging 100