Trade Press Services Newsletter

JUNE 6, 2024

With over one billion members worldwide, LinkedIn is the go-to platform for brands and business professionals to network, connect, showcase industry expertise, and build their identities. Simply having a profile on the site, however, isn’t enough. To stand out, it’s vital for individuals and companies to tell their unique stories in a compelling, engaging, and meaningful way.

Linkedin 229

Linkedin Ideal Customer Profiles Thought Leadership Cross-Selling 229

Vision Edge Marketing

JUNE 4, 2024

Successful positioning and messaging are the ingredients for writing and telling your business’s story, so it engages customers, evokes emotions, and drives action. A successful story demands more than creative flair—it requires rigorous research , customer-centricity, and validation. We can take a lesson from the book of skilled authors, who frequently rely on feedback to refine their story.

Validation 228

Validation Positioning Work Management Marketing Management 228

Marketing Insider Group

JUNE 3, 2024

As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. eCards may be your solution! eCards, or digital greeting cards, add a fun and interactive element to your business’s marketing strategy. eCards engage constituents with visually appealing, brand-aligned content that keeps your business top of mind.

Marketing Strategy 197

Marketing Strategy Marketing & Strategy Tips Advertising Agencies 197

Tomorrow People

JUNE 3, 2024

Brands must position and reposition themselves to evolve with changing customer preferences and stay ahead of market trends – but without validated audience insights, their strategies risk falling flat. This is why voice of the customer data (VoC) is so important. When you learn about the opinions, desires, demands and motivations of the people who already use your product, you’re in a better position to foster brand loyalty, develop customer-centric products, and drive more sales.

Positioning 156

Positioning Lead Scoring Lead Ranking Leads 156

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Intent Data

Webbiquity

JUNE 4, 2024

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare?

Traffic 152

Traffic Trends Marketing Websites B2B 152

Oktopost

JUNE 4, 2024

Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. However, with so many employees busy managing their day-to-day work, it can take time to figure out how to get employees to share brand content consistently. That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through inter

Social Networks 142

Social Networks Network Marketing Paid Search Agency Work Management 142

Marketing Insider Group

JUNE 3, 2024

As a business owner, you know that staying visible on search engines is crucial for success. About 65% of Google searchers click on the organic search results they encounter, so you need to rank high to maximize web traffic and, ultimately, sales. Image Source However, Google periodically releases core updates that can significantly influence how websites rank in search results.

Google 173

Google High Quality Lead Search Marketing SEO 173

Martech

JUNE 4, 2024

In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.

Planning 129

Planning Marketing Analytics Tools Work Management Marketing Management 129

33Across

JUNE 3, 2024

33Across has been included in Forrester's Q2 2024 report: The Sell-Side Platforms Landscape. The post Forrester: The Sell-Side Platforms Landscape, Q2 2024 appeared first on 33Across.

Forrester 118

Forrester Media 118

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

HG Data

JUNE 6, 2024

The hyper-growth data company welcomes new CEO with significant experience building and scaling SaaS businesses to deliver the future of go-to-market Technology Intelligence SANTA BARBARA, Calif – June 6, 2024 – HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, and its Board of Directors today announced the […] The post Rohini Kasturi Joins HG Insights as Chief Executive Officer appeared first on HG Insights.

Paid Search Agency 105

Paid Search Agency Ad Building Companies Business 105

The Forward Observer

JUNE 7, 2024

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib About the Book Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real.

Planning 107

Planning Marketing & Strategy Paid Search Agency Click Rate 107

MarketMuse

MAY 31, 2024

Here’s how you could use Google's Content Warehouse API leak to build a product that performs advanced semantic analysis, entity extraction, and relationship mapping.

API 120

API Analysis Tagging Features 120

Martech

JUNE 3, 2024

The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.

Privacy 124

Privacy Opt-out Privacy Policies Opt-in 124

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Roketto

JUNE 5, 2024

There are many moving parts in starting a business. As you grow, one of your biggest challenges will be figuring out how to reach your intended audience and make your brand more discoverable. The answer lies in content marketing.

Small Business Marketing 83

Small Business Marketing Content Marketing Business Content 83

Acrolinx

JUNE 3, 2024

There are lots of standard corporate style guides you can adopt. In this post, we share four US style guides and how best to use them. The post Four US Style Guides That Every Writer Needs to Know About appeared first on Acrolinx.

Best Practices 105

Best Practices Guidelines Content 105

Thinkers360

JUNE 2, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Healthcare for 2024. Congratulations to all our Healthcare influencers who participated! Top 50 Global Thought Leaders and Influencers on Healthcare 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

CMSWire

JUNE 3, 2024

AI can enhance, not replace, customer experience roles. Here's how to make AI your best CX friend. Continue reading.

Best Practices 124

Best Practices Communities Generation 124

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.

Verticals 124

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 124

Content Marketing Institute

JUNE 6, 2024

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

Business 85

Business Social Media Content Media 85

illumin

MAY 31, 2024

PayPal just announced its new advertising business venture. This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. In a press release issued in late May 2024 , PayPal appointed Mark Grether as the Senior Vice-President and General Manager of a newly established division, PayPal Ads.

Paid Search Agency 105

Paid Search Agency Marketing AI Peer-to-peer Ads 105

Sprout Social

JUNE 6, 2024

If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Through that time, our north star has always been to help our customers not just manage but maximize the power of social.

Work Management 83

Work Management Advertising Agencies Marketing Management Social Media 83

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

CMSWire

JUNE 5, 2024

Marketing fatigue is real. And it's on your marketing teams to recognize the spam and do better. Continue reading.

Loyalty 115

Loyalty Marketing Customer Surveys 115

Martech

JUNE 4, 2024

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. Martech at a crossroads: Rebalancing budgets and adopting generative AI Years of aggressive investment in martech have produced tech stacks that may be replete with capabilities bu

Marketing AI 117

Marketing AI Budget Programs Paid Search Agency Gartner 117

Content Marketing Institute

JUNE 4, 2024

You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.

Ad Building 95

Ad Building Content Marketing & Strategy Marketing 95

Ahrefs

MAY 31, 2024

Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors).

Tactics 102

Tactics Content Marketing Content Keywords 102

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Sprout Social

JUNE 3, 2024

Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. That it would replace it— only to one day become just like it. Wait, what? As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially.

Social Media 91

Social Media Effectiveness Media Content 91

Hinge Marketing

JUNE 4, 2024

This year, we released the ninth edition of our High Growth Study , including a special breakout report focused on the consulting services industry. Today, we’d like to share a few highlights from that report—findings marketers and executives at consulting firms may find useful as they try to make sense of the marketplace and plan for the future. Speaking of the marketplace—for four years running, unpredictability and uncertainty have been the top concern of firms across industry.

Consulting 83

Consulting Marketing AI Studies Service 83

Martech

JUNE 4, 2024

If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. They’ve now spent decades gating content assets, conducting webinars and following up with those leads to drum up business.

Lead Gen 110

Lead Gen Lead Ranking Marketing Qualified Leads Demand 110