Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. . Alison Rouse, VP of analytics at CS2 Marketing, also sees the shift as part of a broader trend toward more complicated deals.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. “When it comes to spending trends, we see little change in B2B program plans from 2015 to 2016. ” – Forrester Research. ” – Forrester Research. Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” It’s another trend that started in the consumer marketing world and quickly migrated to B2B contexts.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Marketing Insider Group

JANUARY 10, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

Research 100

Research Campaigns Tips Content 100

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. But you can, to an extent, adapt to changing market needs and broader macroenvironmental trends by continually evolving your offering. Continue your market research (and make clear hypotheses).

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Martech

JANUARY 4, 2024

LinkedIn: Gretta van Riel (41K followers) Instagram: Gretta (237K followers) Facebook: Gretta Rose van Riel (23K followers) Brendan Witcher Brendan is vice president and principal analyst for Digital Business Strategy at Forrester Research. He advises many Fortune 100 companies and frequently speaks at global industry events.

eCommerce 110

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 110

The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Martech

JULY 14, 2022

Even a return to the “new normal,” however unlikely that may current seem, isn’t expected to slow the growth of ABM, because the trends driving the changes in buyer behavior have long been brewing. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. Deploying online content effectively to support account-based marketing is just the tip of the iceberg.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

InsightSquared

AUGUST 14, 2019

For example, in the B2B world, 73 percent of leads aren’t quite ready to become clients, according to a report by the research firm MarketingSherpa. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics. Using data should be integrated into all of a team’s daily sales functions.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Tony Zambito

MARCH 12, 2017

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. Your Analytics Tell A Story Of The Past Only. The capabilities to produce analytics has been expanding at an exponential rate.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. billion in 2023 to $7.91

Enterprise Management 96

Enterprise Management Work Management Marketing Management Marketing AI 96

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Forrester). Adobe Digital Trends Report). Adobe Digital Trends Report).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Martech Advisor

NOVEMBER 28, 2019

Infogroup's Rohit Chowdhury takes a look at the state of data and analytics today, as well as how marketers can get back on the path to unlocking the benefits that effective marketing data can offer. This is a trend that our industry needs to reverse—and fast. This is a trend that our industry needs to reverse—and fast.

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

SpotMe Blog

JULY 28, 2023

of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. With detailed reporting and analytics that are not possible without, you can quickly show leadership how successful your events are through concrete numbers.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Zoominfo

JUNE 11, 2021

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Sales teams save time through this automation and improve efficiencies via the analytics. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Sales teams save time through this automation and improve efficiencies via the analytics. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Martech

AUGUST 30, 2022

Read next: What is customer journey analytics? They know what an online check-out should be like; they have researched business purchases; they have gone through the process of signing up for a new bank account online, etc. Customer journey analytics: A snapshot. Customer journey analytics tools do just that. Get MarTech!

Touchpoints 96

Touchpoints Gartner Word of Mouth Loyalty 96

Sprout Social

FEBRUARY 28, 2024

According to Deloitte’s research from January 2024, “Social-first brands are repositioning social media at the core of the entire brand and customer experience, as a key driver of strategic priorities across the entire C-suite—from commerce and customer care to risk management, product development and beyond.”

Social Media 95

Social Media Work Management Marketing Management Media 95

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Adobe Experience Cloud Blog

OCTOBER 9, 2018

How can marketing leaders reverse the trends, build confidence, demonstrate value, and increase position longevity? In a recent Marketo webinar , Lori Wizdo, VP and Principal Analyst at Forrester Research , recommended aligning the report with the business objective of the stakeholder who’s receiving it. So what’s the answer?

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Martech

JULY 18, 2022

Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment. Companies that implement ABM experience a nearly two-fold increase in annual contract value (ACV) according to research conducted for the ABM Leadership Alliance. Why we care.

Enterprise Management 87

Enterprise Management Account Based Marketing Work Management Marketing Management 87

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

SnapApp

JANUARY 4, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. .

Research 61

Research Campaigns Tips Content 61

ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Forrester projections show spending on global marketing automation tech hit $13.4 In 2017, those percentages stood at 22 and 27 percent, respectively.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

KEO Marketing

MARCH 9, 2016

If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. The results of the survey seem to clearly confirm the value of predictive analytics for B2B marketers.

Analytics 48

Analytics B2B Marketing Planning Tools 48

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Keeping pace with marketing trends and technologies is essential for staying ahead of the curve. And guiding leads through this complex journey requires a well-defined strategy. Benchmarking Your Success: Where Do You Stand?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR.

ROI 96

ROI Work Management Marketing Management Case Studies 96

Martech

JULY 29, 2022

Take your list of capabilities and then do some research. Does the tool provide real-time analytics? Are you also using additional tools for account data, competitive intelligence, predictive analytics or event management? If you find that one vendor doesn’t offer this “must-have” capability, it’s obviously not a fit.

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98

ClearVoice

JULY 7, 2023

Learn how to leverage data and analytics to shape and optimize your buyer’s journey. The Importance of Data and Analytics in the Buyer’s Journey Developing a content strategy to align with your buyer’s journey can help you collect valuable data about your website visitors. Do users like options A or B better?

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Content4Demand

FEBRUARY 15, 2023

Building a More Intelligent Content Stack with AI, Automation & Analytics Tuesday, February 28, 10:45 a.m. As AI, automation and sophisticated analytics converge in B2B marketing, they’re becoming must-haves for scaling and optimizing content engines. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Only B2B

AUGUST 21, 2023

In fact, research by Ascend2 indicates that 61% of marketers consider lead generation as one of the biggest challenges. Research by HubSpot indicates that 74% of companies that weren’t exceeding revenue goals did not know their visitor, lead, MQL , or sales opportunities. for every dollar spent.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail. Confirmed by a live poll of the session’s attendees.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools. 5 B2B Marketing Predictions for 2020 by Forrester. Buyer Intent Data Tools Market Insights.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Litmus

OCTOBER 1, 2018

In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done. Have you done research into which brands are satisfied with their ESP? What is an ESP?

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40