Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 139

Youtube Analytics Video Marketing Optimization 139

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. B2B buyers have access to more data and information than ever — and that isn’t always a good thing. Why B2B buyers’ journey benchmarks are different from B2C.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Social monitoring is the tracking of keywords and phrases relevant to your brand. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 76

Twitter Eye-Tracking Keywords Work Management 76

Hubspot

JUNE 11, 2020

You need tools to provide accurate metrics, the insights that will inform better decisions, and come ready with the customization options that will make your dashboard a functional asset. Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Why are e-commerce analytics important? Prefer to listen to the blog?

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter.

Social Media 108

Social Media Advertisements Advertising Tools 108

Hubspot

APRIL 25, 2019

And, whether your business's social media goals align with improving brand recognition or increasing traffic, keeping an eye on analytics is critical for ensuring your content strategy is successful. What is Pinterest Analytics? Pinterest Metrics to Track. Let's explore those four sections now. There's no one way to pin.

Analytics 100

Analytics Impressions Eye-Tracking Stats 100

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Twitter followers. Engagement metrics can tell you more about what’s working, what’s not working, and what information you need to test further. But, fear not dear marketer! Facebook likes.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

Facebook 86

Facebook Cost Per Thousand Cost Per Click Ad Frequency 86

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What is competitive monitoring?

SWOT 92

SWOT Budget Programs Eye-Tracking Advertising Benchmark 92

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 76

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 76

KoMarketing Associates

MAY 25, 2022

Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more. After a few weeks, check out the data, make sure your conversion tracking is working, and ensure you are getting the results you want. Track Your Results! .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. LinkedIn suits professional or business-oriented blogs, while Twitter is great for quick updates, news, or tech blogs. Also, consider the frequency of your posts.

Social Media 65

Social Media Media Blogger Demographics 65

Go Beyond SEO

MARCH 13, 2024

Whether it’s sharing industry insights, behind-the-scenes glimpses into your manufacturing process, or showcasing your products in action, your content should be informative, entertaining, and shareable. Measurable Goals: With social media advertising, you can set measurable goals and track your ad campaigns’ performance.

Social Media 78

Social Media Media Brand Identity Branding 78

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. You can do this very well with Brandwatch Analytics , but there are free social media monitoring tools that can get some of the same results. Don’t let anyone else tell you different.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. You can do this very well with Brandwatch Analytics , but there are free social media monitoring tools that can get some of the same results. Don’t let anyone else tell you different.

Lead Generation 95

Lead Generation Paid Content Social Media Generation 95

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

Social Media 117

Social Media Trends Media B2B 117

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. COMPANIES TO TRACK.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. COMPANIES TO TRACK.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. It’s like preparing for a championship game.

SWOT 105

SWOT Comparison Peer-to-peer Analysis 105

Sprout Social

OCTOBER 18, 2023

Start with a bird’s eye view—in Sprout, the Sentiment Summary presents a clear data visualization of your sentiment from conversational analytics for a chosen date range, including where dips or spikes occurred. But listening can inspire and inform new content that resonates. Then, dig in further.

Social Media 117

Social Media Examples Work Management Media 117

SalesGrape

NOVEMBER 3, 2023

To make an informed decision about platform selection for lead generation strategies, conducting market research is essential. Analyze competitor presence on different platforms as well as customer behavior patterns related to your industry niche using analytics tools such as Google Analytics or Sprout Social.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Marketing Insider Group

NOVEMBER 18, 2020

With this information, you can develop a brand strategy and messaging platform that intelligently markets the characteristics that make your brand different and better from the rest. Informed by hundreds of marketing executives, this report found that the magic number is 10% or more of a yearly budget. Partner with a Marketing Agency.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Engagement metrics can tell you more about what’s working, what’s not working, and what information you need to test further. Use this information as a benchmark to measure and understand your own performance.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 89

Analysis Marketing AI Examples SWOT 89

Sprout Social

JULY 11, 2022

In 1,000 characters or less, summarize your channel, who you are or what your brand is in an engaging and informative way. You have a profile picture on Twitter, TikTok and Instagram—YouTube is no different. LEGO’s bright and eye-catching banner includes information about a weekly series on their channel. Profile picture.

Youtube 90

Youtube Banners Ideal Customer Profiles Keywords 90

SocialPilot

DECEMBER 6, 2023

This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives. The analytics section of your social media management tool is the best resource to mine this data. How can you execute each stage effectively and efficiently? How can you reach them? What are your goals?

Paid Content 63

Paid Content Social Media Social Marketing Marketing & Strategy 63

TrustRadius Marketing

MARCH 2, 2022

For multi-photo posts, the tool will send your phone a push notification with all the information included. From the same base post, you can write a shorter caption for the Twitter post or remove Instagram hashtags from the Facebook version. Buffer offers many reporting and analytics features.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Sprout Social

FEBRUARY 18, 2020

If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Your monitoring approach should start with listing everything you want to keep track of and how you’ll be responding to those messages.

Social Media 132

Social Media Brand Identity Branding Media 132

Sprout Social

SEPTEMBER 30, 2022

Social networks are one of the main places where information is exchanged. This includes informative, emotional and personal content. Informative content illuminates how your company can help solve a problem your ideal customer has while emotional content makes your audience feel something. Is it a LinkedIn group?

Tips 129

Tips Ideal Customer Profiles Work Management Marketing Management 129

Sprout Social

JUNE 7, 2023

And, of course, keep an eye on how your competitors are playing the field and how audiences are responding to them. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour.

Work Management 108

Work Management Marketing AI Brand Identity Branding 108

Martech Advisor

AUGUST 21, 2019

84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Marketers who can accurately track and amplify sharing across dark channels could boost their brand footprints by a massive margin. Audience types to consider when tracking dark social analytics.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79