Remove services
Remove Analytics Remove CTR Remove Eye-Tracking Remove Marketing
article thumbnail

Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Love it or hate it, as marketers, we’re all aboard this fast-moving train. Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Here’s a stat to chew on: US marketers are now spending 41.9% That’s not pocket change!

article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Why Zemanta?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Marketing Analytics: How Data Can Increase Your ROI

Optinmonster

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. Using Analytics to Boost Email Signups.

article thumbnail

How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

At Marketing Insider Group, we believe in making every word count and every direction clear. Think of it as laying down the tracks for a train. With the tracks in place, all you need to do is follow them to your destination. A recent study found that the #1 result in Google’s search results has an average CTR of 31.7%.

SERP 227
article thumbnail

Empower Your SEO and Digital Marketing Strategy with Data

Anyword

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy?

article thumbnail

How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet.

article thumbnail

Google Ads Retargeting: Everything You Need To Know

Optinmonster

This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.