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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). With the long-awaited (dreaded?)

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How to Withstand Business Challenges and Thrive with 3 Essential Elements | What’s Your Edge?

Vision Edge Marketing

Analyze customer data to uncover misalignments between products or services and market demand. By identifying and adapting to these trends, companies can innovate proactively, fulfill their brand promise , and maintain a competitive edge in the market. What are the emerging trends in our industry? What are the risks we face?

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Does the AIDA Model Hold Water for Sales in 2024?

Marketing Insider Group

Interest: Engaging the customer by providing relevant information about the product or service, highlighting its features and benefits. Traditional methods like cold calling and direct mail give way to digital approaches that harness the power of data analytics and automation.

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The 9 best reputation management services for your brand in 2024

Sprout Social

Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. But how do you know which online reputation service is the best fit for your needs? What is a reputation management service?

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Managed service vs. self service programmatic advertising

Choozle

Two of the most widely-used options for running digital advertising campaigns through a programmatic platform are self serve and managed service. Ready to take the leap into self-service programmatic advertising, or is managed service more your speed? Jump to: Digital advertising continues its trend upwards.

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19 questions to ask customer journey analytics vendors during the demo

Martech

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Reporting: Do you provide real-time analytics?