ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 86

Curation Social Media Analytics Personalization 86

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Oktopost

MAY 20, 2024

On the flip side, traffic metrics, such as number of visitors and clicks to the website, show us the actions people are taking in response to our posts. If you’re a social media manager caught in the engagement versus traffic dilemma, you’re not alone. That’s the job of PPC, not organic social necessarily.”-

Social Media 71

Social Media Media Allocation Digital Asset Management 71

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. It drives traffic to your website. Low open rate, click-through-rate, or engagement rate (which makes you wonder… is it worth the trouble?).

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convert

FEBRUARY 10, 2022

Before a potential customer hands over their hard-earned money, they’ll want to see a descriptive page that entices them to click “add to cart.” Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. So, how do you make your product pages stand out?

Traffic 97

Traffic Conversion Product Cross-Selling 97

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Top Rank Marketing

NOVEMBER 9, 2023

But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature. Organic traffic (and attributed leads) The guiding key performance indicator (KPI) for virtually any SEO program is organic traffic, which refers to visitors who arrive at your website from unpaid search.

Lead Scoring 135

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 135

Parse.ly

NOVEMBER 15, 2018

Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information. Excerpt from the Quartz Obsession newsletter on Mezcal.

Newsletter 99

Newsletter Stats Communities Open Rate 99

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist.

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

RebelMouse

JANUARY 5, 2024

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. You can then measure each version's performance based on user clicks and conversions. Group A sees one version of a page, and group B sees another version.

Marketing Websites 111

Marketing Websites Sample CTR Click Rate 111

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. Assuming the average click rate is 5% of total emails delivered, this one email to a list of 2,000 people results in 100 landing page views.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. How to get started with email marketing 50 ways to send better emails How do you get readers to click and read your emails? Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Google calls conversions goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Contently

JANUARY 24, 2020

The most impactful KPIs aren’t just magically measured by Google Analytics. Then see if those leads convert to deals at a higher rate. If you’re B2C, track whether people who consume your content convert into customers at a higher rate, and if they spend more money. to track the behaviors that matter most.

ROI 214

ROI Content Marketing Marketing Analytics Tools Content 214

Marketing Insider Group

MAY 30, 2023

Automate Newsletters One of the many benefits of using AI for small business marketing is its ability to automate newsletter creation. By sourcing content from different online sources and selecting the most relevant articles to include in your newsletter, AI can save you a lot of time and effort. There’s an AI tool for that.

Small Business Marketing 244

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 244

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. The first thing to track about your marketing campaigns is traffic. Traffic is simply how many people visit your website or social media profiles. Link clicks.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Marketing Insider Group

MARCH 2, 2021

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? Drive valuable traffic to your website by identifying high-value content opportunities. Consider sharing newsletters, updates, promotions, and other assets to empower them to engage further with your brand and spread the word.

Analysis 302

Analysis Top of Funnel Work Management Lead Scoring 302

Martech

MAY 9, 2022

TrafficGuard ) 38% : Amount of web traffic that is automated/bots. Imperva ) 24% : Amount of web traffic that bots used for fraud and theft. Imperva ) 14%: Average clicks from fake sources in each paid search campaign. Interceptd ) $5 : Amount a botnet owner is charging per 1000 clicks. ClickCease ) 73% : Number of U.S.

Statistics 103

Statistics Cost Advertisements Advertising 103

Contently

DECEMBER 26, 2022

Metrics such as clicks, shares, likes, comments, and views are all important. You can track Unique Page Views via Google Analytics. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? Submitting an email address for a newsletter or mailing list.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. These posts include links to their product pages in the video descriptions. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. Recommended reading: What is a Good Conversion Rate?

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

Contently

MAY 26, 2020

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. Right below it, there’s a sticky button to subscribe to our newsletter.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Whether it's a Twitter campaign, an email newsletter, or a new batch of offers, your strategy depends on content marketing to connect with customers. Google Analytics. HubSpot Marketing Hub.

Analytics 101

Analytics Work Management Planning Tools 101

Content Marketing Institute

AUGUST 21, 2018

Look at how your analytics create a narrative over time, says @ahaval. CMWorld Click To Tweet. I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). CMWorld Click To Tweet.

Analytics 99

Analytics Co-Registration Content Click Rate 99

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

SalesGrape

NOVEMBER 19, 2023

Leveraging Data Analytics to Drive Successful B2B Lead Generation Campaigns in Pharma Data analytics plays a vital role in driving successful lead generation campaigns within the pharmaceutical sector. One way to utilize data analytics is by tracking website visitor behaviour.

Cost per Lead 88

Cost per Lead Lead Generation CPL Generation 88

Contently

MARCH 14, 2023

Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. Following SEO recommendations to achieve better Core Web Vitals can also lead to: Increased page views per session Longer sessions per visit Lower bounce rates By creating a faster website, you offer a better user experience.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Increasing attendance rate for promoted events. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. click-thru rate.

Template 128

Template Email Marketing Blast Campaigns Planning 128

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Optinmonster

AUGUST 24, 2023

OptinMonster OptinMonster is the best email marketing tool for effectively converting and monetizing your website traffic. You’ll also get detailed insights and analytics to improve your email campaign. By showcasing these actions to visitors, TrustPulse aims to boost conversions and engagement rates.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. CTAs that just click. The simple hack is to add a CTA that creates a sense of urgency in them.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. You should drive more B2B traffic to your content, which can increase your subscriber’s list. Track Your Social Media Advertising Traffic. How can lead generation happen?

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Optinmonster

OCTOBER 25, 2022

Wasted traffic is painful and costly … no one likes to see visitors abandoning their website without taking action. Nick’s personal blog was getting hundreds of visitors daily, but almost no one subscribed to his newsletter. The vast majority of his traffic was wasted. Something wasn’t right. Not at all.

Opt-in 69

Opt-in Conversion Opt-out Top of Funnel 69

Content Standard

APRIL 30, 2016

So when you start seeing an increase in untraceable referral traffic from unknown sources, it can be extremely frustrating for your entire analytics team; it can essentially make an important source of data obsolete. Let’s say 25 percent of your digital publication’s traffic shows up as “direct.”

Traffic 40

Traffic Cost Per Click Analytics Click Rate 40