Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. A landing page !

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Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Well, that's exactly what happened to a technology provider called Marco.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” You can read his entire blog post here. Let’s see how Google Analytics can help you do just that.

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B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

MARCH 21, 2012

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. So what's a time-crunched marketer to do? Blog Bundle. So what gives? Data Compilation. Presentation Slides.

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Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? 7 Business Blogging Stats and Facts.

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Paid Content Stats Social Media Paid Search Agency 100

Hubspot

SEPTEMBER 8, 2016

To paraphrase another Disney classic, just look for these blog necessities; these simple blog necessities. 1) A Dedicated Blog Subscription Page. This is an old “hack” that many brands seem to forget these days -- having a landing page dedicated specifically to subscribing to your blog.

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Design Landing Pages Cross-Selling Word of Mouth 28

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Here are 8 ways you can give your marketing more leverage with a more integrated approach to the channels you're likely already working with.

Planning 28

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Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. These options will be visible whether your readers are visiting the homepage of your blog (e.g. Off Your Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

MARCH 19, 2012

When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. But that doesn't mean there's no place for PPC in an inbound marketing strategy. And what marketer isn't?

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Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hubspot

AUGUST 17, 2012

Perhaps an intern could research data for a new blog post, look for trends within your customer base, or dig into some raw data to present to your team. Create a Small Content Piece: Writing a blog article is something an intern can easily create and "ship" in the first week.

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Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

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Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

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Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. 3) Remember that blogging isn't just for marketers. This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader.

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Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

MARCH 30, 2012

Here are a few examples of the types of list posts we've published recently on this very blog, all of which we believe are high quality posts that have performed well in terms of traffic, leads, and inbound links: " 9 Ways to Increase Visibility for Your Best Blog Content ". " Use your analytics to tell you what's working.

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Hubspot

AUGUST 25, 2014

First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Everyone makes mistakes, and we''re here to make the transition to inbound marketing success a little easier for you.

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Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Blogging Stats. Industries that blog tend to reach 55% more web traffic.

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010.

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B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

AUGUST 18, 2011

The problem with using outbound marketing as a primary strategy today is that it is becoming less and less effective while remaining ever so expensive. Luckily for us, inbound marketing was born and has become the next best thing since sliced bread (If you’re a marketer or sales professional, I hope you’d agree!).

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Inbound Marketing B2B Thought Leadership Advertising Agencies Paid Search Agency 28

Single Grain

FEBRUARY 17, 2022

Dive Deeper: How We Built a B2B SaaS Marketing Agency Unlike Anyone Else. Bay Leaf Digital is a top SaaS marketing agency founded in 2013 to help B2B SaaS businesses promote their products through advanced inbound marketing strategies. Pricing: Klood offers multiple pricing options as per your business needs.

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Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Industrial Marketing Today

OCTOBER 26, 2009

The above two web analytics are not mere statistics for your webmaster. On the other hand, if your goal is to attract qualified traffic for “safety relief valves” and your visitors land on the home page that has very little information relevant to their search, you will get a quick exit. What’s the solution?

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Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

DECEMBER 30, 2011

Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. Landing Page Conversion Rate. Unique Visitors.

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Optimization Marketing Websites Landing Pages Conversion Rate 28

Hubspot

SEPTEMBER 17, 2018

Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. Behind a landing page form? Sell more event tickets?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Webbiquity

FEBRUARY 11, 2014

A page-relevant unique meta description? Top 19 SEO Experts Share Their Best Advice on SEO by Effective Inbound Marketing. Overcoming Google’s Keyword ‘Not Provided’ Data by Web Marketing Today. Google Panda And SEO: Updated Tips For Online Marketers by MediaPost. A clear and concise headline?)

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Tactics SEO Tips Keywords 100

Hubspot

OCTOBER 7, 2011

We talk a lot about how marketing analytics is key to inbound marketing success. Another concept that goes hand-in-hand with analytics is testing. The following 20 testing variables can lead you to discover valuable opportunities to optimize and improve the performance of your marketing initiatives.

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Hubspot

AUGUST 21, 2017

Consider creating a LinkedIn Group of your very own, like HubSpot did with our popular Inbound Marketers Group. You can then use this group to establish yourself as a thought leader in your industry, grow a community of advocates, generate new marketing content ideas, and even generate new leads -- more on that next.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

B2B Marketing Zone Posts

AUGUST 3, 2010

At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them. 5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black.

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Ning Paid Content Facebook Sales Management 40

Hubspot

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Facebook Lead Ad isn’t designed to replace your landing pages. AdEspresso found their Landing Pages and Lead Ads had nearly identical cost-per-lead at around $0.94.

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Paid Content Lead Ranking Lead Scoring Lead Gen 98

Hubspot

MAY 23, 2012

If you're an inbound marketer, you know that investing in expensive tools and technology won't solve that problem for you -- you need to consistently create content to do that. Let's say you already have a robust analytics package in place. These are all on-page SEO elements that you can fully control and optimize.

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Cost per Lead Traffic Marketing Websites Tools 28

Hubspot

JULY 16, 2012

There's nothing worse than an already strapped marketer being asked to produce even more work. But there's no excuses in marketing! Let's see what resources you have at your disposal: PPC landing pages. The quickest solution of all is to repurpose the offers that live behind your PPC landing pages into blog posts.

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Top of Funnel Advertising Agencies Paid Search Agency PPC 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Agility is the difference between a content marketing strategy that succeeds and one that falls flat, so work on adjusting on the fly. Landing Pages. Landing pages are the epicenter of your lead generation.

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Hubspot

NOVEMBER 11, 2016

Are you creating custom landing pages for every single campaign that you run? Do you have lead generation CTAs on each of your blog posts? (Do Do you have a blog at all?). Although landing pages are the most popular places to put lead generation forms , you can embed them anywhere you'd like on your site.

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Lead Generation Marketing Websites Lead Scoring Lead Ranking 78

Hubspot

JUNE 23, 2011

What the Consumer Engagement Cycle is and how you can leverage it through inbound marketing. How Social Fresh leverages outside experts for content marketing. I'm in booking mode for new guests for Inbound Now! What inbound marketing or social media mastermind would you like to see me interview next?

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics.

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