Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Improves NPS score: By showing your customers that you value their support, you incentivize them to post authentic, positive voluntary reviews and provide honest feedback on social media. Image credit: Blake Wisz on Unsplash.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Webbiquity

MARCH 26, 2024

Speakers want to be listened to. There’s also chat, Slack, text messages, and social media posts—which often include links that point us to more content. There’s also chat, Slack, text messages, and social media posts—which often include links that point us to more content. I rarely write book reviews anymore.

Newsletter 170

Newsletter Blogger PR Paper 170

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Top Rank Marketing

APRIL 18, 2024

And the ease of putting out a podcast can hide how difficult it can be to make a good podcast, one that people will be compelled to listen to. And the ease of putting out a podcast can hide how difficult it can be to make a good podcast, one that people will be compelled to listen to. An additional 24% say they listen 2-5 times a week.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 306

Social Media Work Management Marketing Management Media 306

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

Social Media 107

Social Media Advertisements Advertising Tools 107

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Rules 151

Rules Planning Brand Identity Branding 151

Biznology

APRIL 6, 2022

There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. MySpace was founded in 2003, so social media is still not quite yet 20 years old as a discipline.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

Social Media 98

Social Media SEO Optimization Media 98

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Sprout Social

JANUARY 24, 2024

Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Brand Identity 103

Brand Identity Branding Advertising Agencies Paid Search Agency 103

Stevens & Tate

MARCH 4, 2024

Here’s why: Vast Reach : Traditional radio boasts an expansive reach with thousands of stations nationwide, engaging a diverse listener base across age groups, professions, and cultural backgrounds, making it an essential tool for local businesses to impact their communities. However, traditional radio is not without its limitations.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Oktopost

SEPTEMBER 26, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.

Content 174

Content Youtube Social Media Planning 174

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Or sensing when your brand reputation is in trouble?

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. And social listening can unearth these game-changing insights…if you know how to use it. And social listening can unearth these game-changing insights…if you know how to use it.

Social Media 123

Social Media Examples Work Management Media 123

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website. That’s rare.”

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global.

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. What is intelligent automation (IA)?

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. As marketers, this is a huge problem.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Let’s look at these steps in detail.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. Successful complaint management is all about customer care.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

Top of Funnel 113

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 113

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. Rather than resist change, the most strategic teams consider this an opportunity—using insights from social to understand the untapped potential of campaigns, extending their relevance and maximizing their impact. Social drives game-time decisions for campaigns.

Campaigns 121

Campaigns Work Management Advertising Agencies Social Media 121

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. But measuring something as intangible as that can be tricky. That’s where metrics come in.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

SalesGrape

SEPTEMBER 17, 2023

Website Analytics Your website is a goldmine of information about your customers’ pain points. By analyzing website analytics, you can gain valuable insights into user behavior and identify areas where potential customers may be encountering difficulties.

Lead Generation 81

Lead Generation Ideal Customer Profiles Generation Customer Satisfaction 81

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge? What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for.

Social Media 174

Social Media ROI Media Brand Identity 174

Stevens & Tate

AUGUST 9, 2022

Social media marketing is an important part of reaching today’s modern era customers. Setting up social media accounts that prioritize providing good content can be challenging. This is referred to as social listening. This is referred to as social listening. What is Social listening?

Tools 122

Tools Brand Identity Branding Hubspot 122

Sprout Social

AUGUST 10, 2022

Influencer marketing tools for social listening. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Use AI search, filters and engagement analytics to find the best influencers for your brand. Stay on top of trends.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Work Management 114

Work Management Marketing AI Brand Identity Branding 114