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Top book and podcast recommendations for martech professionals

Martech

This is a great starting point for anyone looking to use this tactic. Traffic: Genius, Rivalry and Delusion in the Billion-Dollar Race to Go Viral’ by Ben Smith Semafor’s Smith has had a front-row seat to many internet trends, especially from his time as the founding editor of now-defunct BuzzFeed News.

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The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX

Top Rank Marketing

To implement customer centricity: inspire the whole company, build the right team, think sustainable tactics, build content for every stage and implement ABX beyond new logos. Of course this story went viral and served as a great customer “delight” experience. And they delivered the steak.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users. How can you avoid becoming one of those?

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Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

When you search Amazon for “marketing and sales books” 60,000+ options pop-up. If you want a fresh perspective on B2B marketing and sales, Latané’s approach flies in the face of traditional strategies, tactics, and technologies. There’s a reason that products or services go viral. Finding the right one can be intimidating.

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4 Reasons Your Story Is Your Most Valuable Marketing Asset

Adobe Experience Cloud Blog

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? It’s impossible to beat Amazon in a race to the bottom on price. Story is the foundation that makes all of these technologies and marketing tactics work. I’d love to hear your thoughts on how it has changed your tactics and processes.

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Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

When you search Amazon for “marketing and sales books” 60,000+ options pop-up. If you want a fresh perspective on B2B marketing and sales, Latané’s approach flies in the face of traditional strategies, tactics, and technologies. There’s a reason that products or services go viral. Finding the right one can be intimidating.

B2B Sales 102
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Content Marketing Rewind: Everything That Happened in 2021

ClearVoice

Here are some examples of riveting influencer campaigns of 2021, along with highlights of the campaign: Chipotle : The brand launched a Chipotle Creator Class of 15 influencers, including viral TikTok creators, to promote Chipotle to the masses. McDonalds : The fast food company is staying relevant now more than ever.