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11 inspiring case studies of digital transformation


Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world.

How to Implement Dynamic Pricing without Sacrificing Margins or Customers


Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's dynamic pricing hard at work.

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook


I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. It was to grow fast – so that it could be as big as the Amazon river for the online retail world. We make money when we help customers make purchase decisions.”

The Single Most Important Element for Increasing B2B Lead Gen and Sales


In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. High initial price point.

5 Steps to Launching Your First Product on Amazon


About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. Create your Amazon Seller Account. The pricing for this is $0.99

How Amazon Spun Its Whole Foods Acquisition into a Marketing Opportunity

Content Standard

When Amazon bought Whole Foods earlier this year, it put the entire grocery industry—really, the entire retail industry—on notice. It’s hard to fault Amazon as far as business decisions go: According to Seeking Alpha , the $13.4 In some stores, Amazon Lockers have been installed.

Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card

Content Standard

First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience. Here are three ways brands can secure the upper hand (or at least, level footing) in the race against Amazon. So, maybe you can’t out-Amazon Amazon.

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Amazon Leads the Charge Toward Transparent Feedback


By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews.

[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)

Modern B2B Marketing

I have placed 118 Amazon Prime orders in the last 6 months. Everything I’ve purchased were things that I could easily buy across the street, from protein shakes to batteries, cheddar bunnies to hangers, and, of course, all the things I’ll need for my new baby that’s coming in a few weeks.

18 Tips for Planning a Flawless New Product Launch


If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. 18 Foolproof Product Launch Tips. Chat with them about their product philosophy.

How customer values are transforming brands today


degrees of good or bad) using a basic formula: the benefit divide by the price. They view many big brands as overpriced and/or overpromising, hence not “good value,” and instead are switching to store brands and less expensive products offered online (e.g. on Amazon ).

Google and Amazon race to the bottom for tablet sales


Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. As a result, they force other producers to lower their selling price and subsequently their profit margins.

How Amazon Web Services Is Taking Over The Cloud Industry

EMagine B2B Blog

Well, thanks to Amazon Web Services (AWS), now you can! In addition to the unlimited products available on, the ever-so-popular retail site, now offers a variety of global services to assist large organizations in running a large-scale, transactional IT infrastructure.

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube


However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. Even within [the] service-based industry, these platforms can be helpful in brand building and helping move customers one step closer to purchasing a service,” she added.

This Week in Content Marketing: Google and Amazon Prepare for Internet War

Content Marketing Institute

Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. 25:00 ): Google pulls YouTube off the Amazon Echo Show. model unfolding in real time, letting the audience dictate the product to be built. (49:42):

Omnichannel: A Fancy Word for Increasing Product Discoverability


So, trying to persuade them to purchase won’t be as much of a need in 2016 as compared to years past during the economic downturn. For retailers, this means that a potential new customer wanting to purchase, say, a dress, has a lot of distractions in her way before she lands on your site.

Price Matching Pros and Cons for Online Retailers


Every business or product needs a unique value proposition, something that sets their brand or product apart from the rest and attracts a particular segment of the market. The Pros of Price Matching. As noted above, price matching has been used successfully by many businesses.

2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

On websites, they are improving information architecture to make the content, information and products they offer easier to find. Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors.

4 Ways Amazon's New Facebook Integration Impacts eCommerce


A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. Recently, Amazon has brought influencers and the products we buy closer together than ever by integrating Facebook with their online marketplace.

How To Compete In An Omni-Channel World

Crimson Marketing

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Digital Marketing Product Marketing

5 Personal Assistant Tools That Actually Make Life Easier


Price : Free. Holly later went on to ask me about my price range, shipping preferences, and sent me several lighting options. Price: Free. Price: Allo (free), Google Home ($129). and higher, iOS 8 and higher (only available in English and for purchase in the U.S.).

7 Companies That Should Buy Medium, Because Why Not?


While Twitter is priced anywhere between $10-30 billion, Medium raised $50 million last year on just a $400 million valuation. The purchase would let Salesforce add an intriguing CMS to its end-to-end marketing solutions. Amazon. It already licenses 18 different tech products.

Amazon’s Algorithm, and 4 Other Stories You Should Read


Zimmer likens buying one to purchasing DVDs: something technology will render obsolete. ProPublica: Amazon Says It Puts Customers First. But Its Pricing Algorithm Doesn’t. Next time you go to buy something on Amazon, keep an eye on what pops up first. Oftentimes, as this ProPublica investigation found, it’s not the cheapest item (as Amazon has repeatedly said is the case), but the one either sold by or “fulfilled by” Amazon itself.

AI in Marketing: 10 Early Use Cases


Brands like Netflix and Amazon are already using AI to curate recommendations to keep customers engaged and consuming and continuing to subscribe. If you've purchased keyword ad space using GoogleAdWords lately, you've already used AI -- in the form of its automated bidding system.

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Good Bots vs. Bad Bots: How to Tell the Difference


With that criteria, tools like Amazon Echo, Google Home, and Siri could be classified as data bots -- especially since eZanga also calls these “media” bots. Here’s how it works on Amazon, for example: Source: botler. Inbound Marketing Productivity Canonical

The Most Important Force for Increasing Leads and Sales


In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why a convenience store can thrive within blocks of a nearby supermarket, despite charging much higher prices. High initial price point.

How 4 Brands Are Revolutionizing the Customer Experience

Modern Marketing

It offers a mobile app with retail and outdoor experiences personalized based on your preferences and purchase history. And of course, they also make it easy to purchase with a few clicks online or in their mobile app. Amazon: Exploring New Ways For Customers to Engage (Hello, Alexa!)

Why Irrational Consumers Will Always Make Irrational Buying Decisions

Content Standard

The second: How likely are you to buy a product endorsed by a celebrity, and how likely are other people to do the same? Start off by considering anchoring bias: When we go to purchase a new product, we likely don’t intuitively know what that item should cost.

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How the Internet of Things Is Changing Marketing Forever


But imagine it’s all right, because a week ago, your coffee machine alerted Amazon, “Hey, this lady is almost out of coffee, so let’s get more ordered now before there’s a crisis over here.” In fact, the customer experience is expected to overtake price and product as the key differentiator by 2020. They created a mobile shopping platform that allows consumers to search and map products in the store. The button is connected through home Wi-Fi and the Amazon app.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

Modern Marketing

Machine learning technology continues to further integrate with consumers’ daily lives, with new offerings such as Apple’s personalized App Store or Amazon price optimization tools. The same goes for Netflix and Amazon. Or increase sales for a specific product?

Buying vs shopping

Heinz Marketing

The value of your insights trumps the quality of your product. This past weekend I needed a new pair, and if you are a runner you know how complicated that purchase can be. I pay a little more but end up with a better purchase experience, a better product and a significantly better usage experience. For convenience and price, Amazon wins. But Amazon will never beat Everyday Athlete for running shoes. They don’t focus on the product for sale.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization.

Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models


While Amazon is busy trying to figure out how to get products to you as quickly as they can once you click the purchase button, the rest of the ecommerce world seems to be moving in the other direction.

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Rethinking Market Strategy In A Digital Economy

Tony Zambito

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. Buying Behaviors : How people make choices and arrive at purchase decisions are undergoing major transformations. by Delwar Hossain.

10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution.

SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. This greatly reduces implementation effort and allows volume-based pricing, both of which lower entry costs to the client.

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Four Trends Elevating Marketing as the Key Business Engine


Because of the large deal sizes, this process necessitated the involvement of certain key people for the successful closure of the deal: Top-level executives from the prospect’s side, with the authority to sign off on a big purchase.

6 Predictions for the Convergence of IoT and Digital Marketing


The Internet of Things is the connection of everyday products like cars, alarm clocks, and lights to computing devices via the internet. It allows them to exchange data with each other, providing marketers with more context about their customers' product usage.

10 Examples of Facebook Ads That Actually Work (And Why)


A value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? This is how an ad from Amazon looks in the News Feed on a desktop: Here's what makes this ad great: It's visual.

These 7 Brands Take Personalized Marketing to a New Level


Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant.