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11 inspiring case studies of digital transformation

Biznology

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. High initial price point.

How to Implement Dynamic Pricing without Sacrificing Margins or Customers

Hubspot

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's dynamic pricing hard at work.

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. It was to grow fast – so that it could be as big as the Amazon river for the online retail world. We make money when we help customers make purchase decisions.”

Amazon is Killing it with Millennials (and Advertisers)

Synecore

Does Amazon have the winning formula when it comes to connecting with millennials? Amazon is “Most Liked”. Looks like Amazon’s the cool kid. media , Amazon is the "most liked" tech brand among millennials, age 16-34 years old: Look! So… Why is Amazon killing it?

Amazon Launches B2B Business

Social Media B2B

As the web has grown and more B2B companies have expanded their online presences, they have had to deal with the notion of Amazon as a competitor. B2B companies have also had to contend with the Amazon experience. Marketing Social Media 101 Amazon B2B marketing B2B Social Media

[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)

Modern B2B Marketing

I have placed 118 Amazon Prime orders in the last 6 months. Everything I’ve purchased were things that I could easily buy across the street, from protein shakes to batteries, cheddar bunnies to hangers, and, of course, all the things I’ll need for my new baby that’s coming in a few weeks.

How to use customer data to develop marketing insights

Biznology

As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal.

Amazon Leads the Charge Toward Transparent Feedback

Hubspot

By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews.

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. 18 Foolproof Product Launch Tips. Chat with them about their product philosophy.

How Amazon Web Services Is Taking Over The Cloud Industry

EMagine B2B Blog

Well, thanks to Amazon Web Services (AWS), now you can! In addition to the unlimited products available on Amazon.com, the ever-so-popular retail site, now offers a variety of global services to assist large organizations in running a large-scale, transactional IT infrastructure.

Google and Amazon race to the bottom for tablet sales

Biznology

Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. As a result, they force other producers to lower their selling price and subsequently their profit margins.

Omnichannel: A Fancy Word for Increasing Product Discoverability

Hubspot

So, trying to persuade them to purchase won’t be as much of a need in 2016 as compared to years past during the economic downturn. For retailers, this means that a potential new customer wanting to purchase, say, a dress, has a lot of distractions in her way before she lands on your site.

2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

On websites, they are improving information architecture to make the content, information and products they offer easier to find. Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors.

4 Ways Amazon's New Facebook Integration Impacts eCommerce

Hubspot

A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. Recently, Amazon has brought influencers and the products we buy closer together than ever by integrating Facebook with their online marketplace.

5 Personal Assistant Tools That Actually Make Life Easier

Hubspot

Price : Free. Holly later went on to ask me about my price range, shipping preferences, and sent me several lighting options. Price: Free. Price: Allo (free), Google Home ($129). and higher, iOS 8 and higher (only available in English and for purchase in the U.S.).

7 Companies That Should Buy Medium, Because Why Not?

Contently

While Twitter is priced anywhere between $10-30 billion, Medium raised $50 million last year on just a $400 million valuation. The purchase would let Salesforce add an intriguing CMS to its end-to-end marketing solutions. Amazon. It already licenses 18 different tech products.

How To Compete In An Omni-Channel World

Crimson Marketing

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Digital Marketing Product Marketing

Amazon’s Algorithm, and 4 Other Stories You Should Read

Contently

Zimmer likens buying one to purchasing DVDs: something technology will render obsolete. ProPublica: Amazon Says It Puts Customers First. But Its Pricing Algorithm Doesn’t. Next time you go to buy something on Amazon, keep an eye on what pops up first. Oftentimes, as this ProPublica investigation found, it’s not the cheapest item (as Amazon has repeatedly said is the case), but the one either sold by or “fulfilled by” Amazon itself.

Good Bots vs. Bad Bots: How to Tell the Difference

Hubspot

With that criteria, tools like Amazon Echo, Google Home, and Siri could be classified as data bots -- especially since eZanga also calls these “media” bots. Here’s how it works on Amazon, for example: Source: botler. Inbound Marketing Productivity Canonical

How 4 Brands Are Revolutionizing the Customer Experience

It's All About Revenue

It offers a mobile app with retail and outdoor experiences personalized based on your preferences and purchase history. And of course, they also make it easy to purchase with a few clicks online or in their mobile app. Amazon: Exploring New Ways For Customers to Engage (Hello, Alexa!)

The Most Important Force for Increasing Leads and Sales

Webbiquity

In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why a convenience store can thrive within blocks of a nearby supermarket, despite charging much higher prices. High initial price point.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

It's All About Revenue

Machine learning technology continues to further integrate with consumers’ daily lives, with new offerings such as Apple’s personalized App Store or Amazon price optimization tools. The same goes for Netflix and Amazon. Or increase sales for a specific product?

Google Buy Button: Retailer’s Boon or Devil’s Bargain?

Synecore

Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. When mobile shoppers click on the buy buttons they’ll be taken to another Google product page to complete the purchase, where they can choose sizes, colors, shipping options, etc.,

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization.

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Rethinking Market Strategy In A Digital Economy

Tony Zambito

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. Buying Behaviors : How people make choices and arrive at purchase decisions are undergoing major transformations. by Delwar Hossain.

How the Internet of Things Is Changing Marketing Forever

Act-On

But imagine it’s all right, because a week ago, your coffee machine alerted Amazon, “Hey, this lady is almost out of coffee, so let’s get more ordered now before there’s a crisis over here.” In fact, the customer experience is expected to overtake price and product as the key differentiator by 2020. They created a mobile shopping platform that allows consumers to search and map products in the store. The button is connected through home Wi-Fi and the Amazon app.

Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models

Hubspot

While Amazon is busy trying to figure out how to get products to you as quickly as they can once you click the purchase button, the rest of the ecommerce world seems to be moving in the other direction.

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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. This greatly reduces implementation effort and allows volume-based pricing, both of which lower entry costs to the client.

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10 Customer Experiences You Need To Deliver Today

B2B Marketing Insider

You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

A value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? This is how an ad from Amazon looks in the News Feed on a desktop: Here's what makes this ad great: It's visual.

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

A value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? This is how an ad from Amazon looks in the News Feed on a desktop: Here's what makes this ad great: It's visual.

The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up

CMO Essentials

Buyers complete 70% of their purchase process before coming into contact with a sales rep. Customer-centricity and convenience are paramount – two things that modern successful E-commerce giants like Amazon and Alibaba are very good at providing.

Big Best Buy Blunder: $200 Gift Cards for $15

Hubspot

Best Buy owes Amazon a lot of gratitude right about now. Because of the hype surrounding Prime Day, most blogs and news outlets were too busy writing about tepid deals from Amazon to notice the red-hot deal Best Buy accidentally offered. Past Pricing Mistakes.

How to Create Content for Every Stage of the Buyer's Journey

Hubspot

In most cases, that's not how purchases are made. That's because at any given time, your prospective customers are all at different points in their journeys toward a purchase. It's a marketer's job to give them the fuel to move them along the funnel toward a purchase.

Four Trends Elevating Marketing as the Key Business Engine

Act-On

Because of the large deal sizes, this process necessitated the involvement of certain key people for the successful closure of the deal: Top-level executives from the prospect’s side, with the authority to sign off on a big purchase.

6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy

Modern B2B Marketing

We can look up an address at the last minute, compare prices online while we’re in-store, look for a restaurant and book a reservation, and even make payments in just one quick click. It’s important to consider every stage of the path to purchase, which includes the actual purchase.